With TECH, become an authentic copywriter and generator of quality digital content". ” 

The new digital paradigm has led companies to transform their commercial strategies, focusing their messages on solving their customers' problems and providing them with solutions beyond the product. Moreover, taking this work to the gigantic world of the Internet requires an excellent command of persuasive writing, its adaptation to the different existing channels and the most effective lines of action for sales.

In this context, the figure of the copywriter emerges as the most demanded professional to achieve success in this new socioeconomic configuration. For this reason, TECH has decided to boost the career of all those communication professionals who wish to enter with guarantees in this sector with the launch of this Postgraduate Diploma in Copywriting for Digital Content. 

This is an advanced program, created by specialists with extensive professional experience in this field, who will illustrate the students to be able to write persuasive texts in the different parts of a website or create authentic storytelling of success in social networks. All this with a lot of additional material that will lead them to deepen in a dynamic way in email marketing and the generation of sales funnels.

Also, thanks to the Relearningmethod, based on the reiteration of content, the graduate will acquire a much more direct and simple learning, leaving aside the many hours of study so common in other education systems.
In this way, TECH offers an excellent opportunity to progress in Copywriting through a flexible and convenient Postgraduate Diploma. All they need is an electronic device with an Internet connection to view the syllabus hosted on the virtual platform. An ideal academic option to combine the most demanding responsibilities with a first level university program.

Successfully launch the best sales funnel strategies thanks to the indications provided by real experts in this field”   

This Postgraduate diploma in Copywriting for Digital Content contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Copywriting.
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice. 
• The practical exercises where the self-evaluation process can be carried out to improve learning.
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

¿Do your sales emails end up in the spam folder? Find out how to avoid it with the guidelines you will find in this university program” 

The program includes in its teaching staff professionals of the field who pour into this training the experience of their work, in addition to recognized specialists from reference societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.  

The design of this program focuses on Problem-Based Learning, in which the professional will have to try to solve the different professional practice situations that will arise throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

Give a plus to your copywriting services and specialize in UX Writer thanks to this university program”  

You will improve not only your writing, but also your SEO to improve your web positioning. Enroll now” 

The syllabus of this university program has been designed to offer, in just 6 months, the most comprehensive knowledge about Copywriting oriented to the web, social networks and email marketing. A subject nowadays essential in the work that every copywriterdoes. To facilitate this learning, students will find video summaries of each topic, videos in detail, examples of success and specialized readings, which will also allow them to expand the great content that they will acquire in this Postgraduate diploma.  

You will finish this program as a first level professional in Copywriting for Digital Content ”

Module 1. Copywriting for web

1.1. The Home Page

1.1.1. Functions of the Home Page
1.1.2. Value Proposition
1.1.3. The Marketing Message
1.1.4. The Common Thread
1.1.5. The Body of the Text
1.1.6. Call to Action
1.1.7. Resources
1.1.8. Measurement of the Web Page

1.2. The About Me Page

1.2.1. Functions of the About Me Page
1.2.2. Structure
1.2.3. Show Who is Behind the Brand
1.2.4. Advice
1.2.5. Add Emotion

1.3. The Services Page

1.3.1. Main Purpose of the Service Page
1.3.2. The Creation of the Offer
1.3.3. Types of Offers
1.3.4. The Structure of the Service Page

1.4. The Letter or Sales Page

1.4.1. Importance and Function of the Sales Page
1.4.2. Landing Page vs. Sales Page
1.4.3. Structure and Key Elements of Sales Letters
1.4.4. Sales Pages in Video Format
1.4.5. Other Landing Page

1.5. Online Store Pages and Product Pages

1.5.1. General Characteristics of Online Stores
1.5.2.  EcommerceStructure
1.5.3. The Importance of Product Sheets
1.5.4. How to Create Them so That They Sell More

1.6. The UX Writing or How to Improve the User Experience Through your Texts

1.6.1. Understanding UX Writing
1.6.2. What is UX Writing
1.6.3. Differences Between UX Writing and Copywriting
1.6.4. Microcopy and UX Writing

1.7. UX Writing and Brand Engagement 

1.7.1. Onboardings
1.7.2. Call to Action Buttons
1.7.3. Product Descriptions
1.7.4. Forms
1.7.5. Confirmation Messages
1.7.6. Password Recovery and E-mail Validation Messages
1.7.7. Success Messages
1.7.8. empty States
1.7.9. Timeout Messages
1.7.10    Frequently Asked Questions Guide
1.7.11. Error Messages

1.8. Inclusivity and Diversity in UX Writing

1.8.1. Importance of Accessibility in Our Texts
1.8.2. Audience Diversity and User Experience
1.8.3. The Role of Language in the User Experience
1.8.4. Guidelines For Writing our Texts in an Inclusive Way

1.9. Accessibility and UX Writing

1.9.1. Importance of Accessibility in Different Texts
1.9.2. How to Make our Texts Accessible
1.9.3. Screen Readers
1.9.4. The ALT Attribute

1.10. UX Writer as a Specialization

1.10.1. UX WriterProfile
1.10.2. Required Skills
1.10.3. Useful Resources
1.10.4. Final Reflections

Module 2. Copywriting for Content Marketing and Social Media

2.1. Understanding the New Way of Selling

2.1.1. What is Content Marketing?
2.1.2. Types of Content we Can Create
2.1.3. Articles
2.1.4. Interviews
2.1.5. Lists
2.1.6. News
2.1.7. Videos
2.1.8. Storytelling
2.1.9. Success Stories
2.1.10. Guest Articles
2.1.11. Infographics, Statistics or Graphs

2.2. Tools to Generate Content Ideas

2.2.1. Specific Online Tools
2.2.2. GPT Chat
2.2.3. Topic Recycling
2.2.4. Content Curation
2.2.5. From the FAQ (Frequently Asked Questions)

2.3. Social Networks: Great Allies of Copywriting

2.3.1. Copywriting for Social Networks
2.3.2. Identifying the Competition
2.3.3. Knowing your Followers
2.3.4. Seek Opinions

2.4. Particularities of Each Social Network

2.4.1. Copy for Facebook
2.4.2. Copy for Instagram
2.4.3. Copy for Pinterest
2.4.4. Copy for TikTok

2.5. Copywriting for LinkedIn

2.5.1. The copy in the banner
2.5.2. The copy in the profile
2.5.3. The copy in the "About" Section
2.5.4. Types of Content to be Published
2.5.5. Other Aspects of the Professional Network

2.6. Copywriting for Audio and Video Scripts

2.6.1. Audio or Video
2.6.2. Videopodcast: the Best of Both Worlds
2.6.3. How to Make Videos for Youtube
2.6.4. The Importance of Making a PodcastScript
2.6.5. How to Make a Script for Podcast Step by Step
2.6.6. Measuring and Converting With Podcast Strategy

2.7. Copywriting for Blogs

2.7.1. Knowing your Audience, What Would you Want to Read?
2.7.2. Which Words to Choose
2.7.3. How to Structure the Article
2.7.4. Which Images to Choose
2.7.5. How to Improve SEO

2.8.  Keywords  for an SEO Strategy

2.8.1.  KeywordsSources
2.8.2.  Keyword ResearchTools
2.8.3. Organize your Keyword Research
2.8.4. Search Intent
2.8.5. Buyer Journey
2.8.6. Analyze SERP

2.9. The Contingency Plan

2.9.1. Analysis of the Situation
2.9.2. Definition of Objectives and KPIs
2.9.3. Target Audience
2.9.4. Definition of Content Strategy
2.9.5. Channel Definition
2.9.6. Editorial Calendar
2.9.7. Measuring Results

2.10. Copy for Merchandising, Packaging and Other Physical Formats

2.10.1. The Benefits of Copy in Physical Formats.
2.10.2. Wrapping and Labels 
2.10.3. Advertising and Signage
2.10.4. Documentation and Invoices
2.10.5. Store, Office or Physical Location

Module 3. Mail Marketing and Sales Funnels

3.1. Generalities of Email Marketing

3.1.1. What is Email Marketing?
3.1.2. Features
3.1.3. Structures
3.1.4. Types of Emails

3.2. How to Create a Subscriber List from Scratch

3.2.1. Strategies for Building the List
3.2.2. Channels for Support
3.2.3. Email Marketing Tools
3.2.4. Frequency of Emails

3.3. How to Write Emails According to the Objectives

3.3.1. Content Emails
3.3.2. User Experience Emails
3.3.3. Sales Emails
3.3.4. Sources of Content Inspiration

3.4. How Not to go Unnoticed in the Inbox

3.4.1. Formulas for Creating Headlines
3.4.2. Example of First Emails Subscription Mail Sequence
3.4.3. Example of Corporate Email
3.4.4. How to Avoid Ending Up in the Spam Folder

3.5. How to Sell Through Email Marketing

3.5.1. How to Sell with Email Marketing
3.5.2. Examples of Email Sequences
3.5.3. Examples of Follow-up Emails
3.5.4. Examples of Closing and After-Sales Mailings

3.6. Other Aspects to Take into Account

3.6.1. The Length
3.6.2. Measurement
3.6.3. Personalization
3.6.4. Delivery Schedule

3.7. Sales Funnel: Minimum Viable Funnel

3.7.1. Elements you Need to Create a Sales Funnel
3.7.2. Lead Magnet in the Sales Funnel
3.7.3. Boosting your Funnel Organically
3.7.4. Advertising for the Sales Funnel Taking your Funnel to a Higher Level

3.8. Permanent Funnels

3.8.1. Why you Should Have an Automatic Sales Funnel
3.8.2. Elements that Allow you to Maintain and Optimize your Funnel
3.8.3. Maintenance, Reviews and Analytics
3.8.4. Closing the Sales Funnel

3.9. Launch Funnels

3.9.1. How to Prepare Your Launch
3.9.2. Live Launch Funnels and Modalities
3.9.3. Specific Advertising for Launches
3.9.4. Turning your Funnel into an evergreenLaunch

3.10. Email Marketing vs. Chatbot or WhatsApp

3.10.1. The Advantages of Chatbots
3.10.2. The Advantages of Email Marketing
3.10.3. Personalizing the Message Through Segmentation
3.10.4. Can WhatsApp Complement the Email Marketing Strategy?

A complete program that will take you through the necessary knowledge to compete among the best”