You will be able to organize 100% digital or hybrid events in the development of your profession, adapted to the current reality and context"

Knowing all the technical and theoretical aspects to implement the digitization of events and develop a digital event is essential in the current and post-pandemic era. Making an online event a unique and flattering experience can be a difficult task if you do not understand the elements that compose it and the specific methodologies for its development. On the other hand, turning an event into a perdurable piece is also a valuable resource in these times. 

This course aims to develop the skills to make hybrid or fully digital events, to understand the importance they have today and their future. As well as to understand the new reality in the event management after the great crisis that has meant the COVID-19 pandemic, to increase the alternatives before the need for expansion of the company or brand and that the right decisions can be taken, therefore, achieving satisfactory results in the creation of a digital or hybrid event.

Likewise, being able to analyze audiences and forms of interaction, both on-site and virtual, mastering technical aspects such as how to create a virtual set, with its elements: chroma key, Backscreen, among others, is part of what is shown in the syllabus of this program. A program with the most exclusive content selected by expert professionals in the communications and marketing sector focused on the current event management industry, which provides an invaluable experiential value for the student. 

As well as the most avant-garde methodology based on the Relearning driven by TECH, taught 100% online, with various content formats, both written and audiovisual, available from day one; to achieve the qualification in 6 weeks. 

Are you ready for what it means to develop a digital event? In this postgraduate certificate, you will find all the answers. Start now”

This postgraduate certificate in Digitization of Events; Development of Digital Events contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

With this program, you will develop your analytical skills in the implementation of the digitization of events in the current era"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Specializing in specific topics gives exponential value to your professional profile"

Delve into all the technical aspects of digital events, such as lighting, networks, internet, Kyrons, among others"

Understanding in depth the technical aspects and methodologies to be implemented for the development of digital events and the digitization of events, is what is proposed in this postgraduate certificate, focused on providing the necessary skills to the professional to know the proper use of this resource, to obtain favorable results in each of their projects.

The objective of this postgraduate certificate is to help you to become an expert in the Digitization of Events; Development of Digital Events. Enroll and reach your goal"

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• In-depth knowledge of current trends in event management
• Master the digitalization of the event, the most used tools today and new trends
• Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service
• Understand the importance and organization of hybrid events
• Understand the different ways of sponsoring an event, the deontological, legal and compliance environment of the different sectors
• Understand the new reality in the organization of events following the major crisis caused by the COVID-19 pandemic

Specific Objectives

• Analyze the new reality in the event management following the major crisis caused by the COVID-19 pandemic
• Find out all about digital events and how to carry them out
• Gain in-depth knowledge about hybrid events, their current importance and their future
• Analyze the regulation of a digital event and its importance The rundown and Timings
• Create a virtual set Know its elements: chroma key, Backscreen, augmented reality, among others
• Analyze the audience and its capabilities, forms of interaction, both on-site and virtual

Learn how to leverage the benefits of digitization for highly effective and globalized events"