Analyzing Packaging from a business point of view is part of what you will learn in this program’’

Packaging design is a form of marketing based on the development of product identity in relation to the brand and the consumer group it represents. It is not only a tool on which visual communication is based, but also a business structure, whose results must be analyzed and taken into account when making decisions.

With the development of technology, its incursion into the fields of design has increased thanks to the powerful connection that exists in the ability to generate creative environments with the use of data and the management of the set of tools that make up the Big Data, which is marking the way forward, product of the analysis carried out with all the information obtained to stimulate the consumption or purchase of the product.

In this postgraduate certificate, the professional will find the appropriate content to develop efficiently in this sector. A syllabus based on project management and innovation in the packaging industry to create business strategies linked to identity; the implementation of artificial intelligence in packaging design, the generation of engagement, the creation of value over time, the analysis of segmentation through Big Data, as well as other aspects of background that will be expanded in the development of the program.

All this, through an innovative methodology of study totally online, based on Relearning that allows the professional a continuous and efficient education, through varied multimedia resources and diversity of specialized content available from the first day for review or download, from any device with an Internet connection. With the guidance of professional experts, who will help you meet the objectives in 6 weeks of study.

Boost your creativity and ability to develop in Marketing and Branding for Packaging, with this 100% online program’’

This postgraduate certificate in Marketing and Branding for Packaging contains the most complete and up-to-date program on the market. The most important features include: 

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Get to know the consumption habits of the Premium environment, studying its metrics and the creation of sequential patterns in segmentation with this program’’

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year This will be done with the help of an innovative system of interactive videos made by renowned experts.  

Learn how to organize a coherent and profitable project by implementing the use of Big Data and innovative techniques such as artificial intelligence"

State-of-the-art educational proposals always designed for your professional development. Start now your path to success"

The main objective of this postgraduate certificate in Marketing and Branding for Packaging is to provide the professional with the latest knowledge and techniques in this area, so that they can incorporate them into their work immediately. In this way, they will experience rapid progress thanks to the large number of advanced solutions that they will offer to their clients or employers in the development of creative and functional ideas.

Do you want to specialize in Marketing and Branding for Packaging? This postgraduate certificate is for you. Enroll and graduate in 6 weeks”

General Objectives

• Master the tools of packaging design and digital illustration through the use of Adobe Illustrator software
• Creation of a conceptual, experimental and/or commercial visual identity adapted to all kinds of products
• Management of a complete packaging project and a customized portfolio
• Assimilate the product value chain in a comprehensive manner: from design to opening the package at home or sale in the store
• Generate branding and marketing strategies through the use of Big Data and continuous assessment
• Design all packaging structures with advanced knowledge of their materials and real-life applications
• Handle Ecopackaging and the materials involved in the design of product packaging
• Apply packaging design from mass consumption to cosmetics, jewelry or gourmet products and the luxury packaging market

Specific Objectives

• Integrate the use of data into the creative strategy of packaging
• Master strategic and value communication for successful packaging design briefing
• Create value through the projection of a brand identity that can change over time from flexibility and versatility
• Add the user experience in the digital environment to traditional physical store packaging
• Assimilate the use of artificial intelligence to support, assess and analyze behavior for the development of critical thinking

Specializing in the Marketing and Branding for Packaging sector will make you stand out in a competitive work environment’’