TECH helps you achieve the professional success you are looking for to propel your advertising career to the next level"

Undoubtedly, large companies such as Coca-Cola, Nike, or BWM have managed to differentiate themselves from their competitors thanks to excellent advertising campaigns. Many of them have managed to impact the general public greatly and have allowed them to maintain a positive brand image. Behind all this, there is a strategy designed, planned, and implemented by the best communication and advertising agencies, which integrate in their teams the best advertisers from all over the world.

Obtaining this level requires an excellent command of the advertising language, current trends, and a broad creative and persuasive capacity. However, creative techniques and working methods are key to the final success of an advertising strategy, be it local, national, or international. In this scenario, both the role of advertising professionals and the managers of this department are crucial: an indispensable area, on many occasions, for companies. Given this reality, TECH has created this Hybrid Master's Degree, which offers professionals the opportunity to grow in the area of Advertising Communication through a unique university program.

This institution offers in this program an advanced theoretical framework taught exclusively online. In this way, the professional will be able to enter, when desired, into advertising creativity, art direction, psychology of communication, or digital marketing. All this is through innovative multimedia content.

In addition, upon completion of this theoretical phase, the professional will have the opportunity to access a 3-week intensive practical internship in a leading communication agency. This way, you will be able to see first-hand how the working methods are, how a relevant company in this sector works, and the techniques they use in the creation of advertising campaigns.

All this provides the professional with advanced and real knowledge of the current state of Advertising Communication, which will allow them to lead projects in this field or to integrate the most suitable advertising strategies in their company. An excellent opportunity that only TECH offers through a flexible university program that adapts to the real needs of professionals.

During three intensive weeks, you will be trained to plan, write, and disseminate an advertising message in different digital media”

This Hybrid Master's Degree in Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

• More than 100 case studies presented by experts in advertising communication
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Comprehensive systematized action plans in the business field
• The interactive learning system based on algorithms for making decisions on the situations posed
• Practical guides for the use of the main Advertising Communication tools
• Special emphasis on the most innovative methodologies for the application of leadership techniques in business
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• The possibility of an internship in leading companies in the sector

You will have access to the most relevant information to understand the basic concepts and theoretical models of human communication, as well as its elements and characteristics, in order to create a message according to the target audience"

In this Master's program, of a professionalizing nature and hybrid learning modality, the program is aimed at updating professionals specialized in Advertising Communication who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in an educational way to integrate theoretical knowledge into nursing practice, and the theoretical-practical elements will facilitate knowledge updates and decision-making of Advertising Campaigns

Thanks to the multimedia content developed with the latest educational technology will allow the Advertising Communication professional to obtain situated and contextual learning, that is, a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, students will be assisted by an innovative interactive video system developed by renowned experts.

Generate loyalty to your brand, thanks to the media influence models you will see in this Hybrid Master's Degree"

This is the best time to update your knowledge, which will help you identify the most appropriate tools for the study of advertising and public relations"

This blended learning program has one of the most complete curricula at the academic level. It is structured in 10 modules, whose content has been elaborated by the greatest experts in the sector. In this way, the student will be able to enter this world, understanding the concepts of advertising language today. In this way, you will master all the aspects that structure communication through quality content to make your profile stand out in a competitive environment.

Thanks to the Relearning method you will be able to reduce the long hours of study and memorization"

Module 1. Structure of the Communication

1.1. Theory, Concept and Method of the Communication Structure

1.1.1. Introduction
1.1.2. Autonomy of the Discipline and Relationships with other Subjects
1.1.3. The Structuralist Method
1.1.4. Definition and Purpose of the Communication Structure
1.1.5. Guide to the Analysis of Communication Structure

1.2. New International Communication Order

1.2.1. Introduction
1.2.2. State Control: Monopolies
1.2.3. Communication Marketing
1.2.4. Cultural Dimension of Communication

1.3. Major Information Agencies

1.3.1. Introduction
1.3.2. What is an Information Agency?
1.3.3. News and Information
1.3.4. Before the Internet
1.3.5. News Agencies Can Be Seen Thanks to the Internet
1.3.6. The World's Major Agencies

1.4. The Advertising Industry and its Relationship with the Media System

1.4.1. Introduction
1.4.2. Advertising Industry
1.4.3. The Need of Advertising for the Media
1.4.4. La Structure of the Advertising Industry
1.4.5. The Media and its Relationship with the Advertising Industry
1.4.6. Advertising Regulations and Ethics

1.5. Cinema and the Culture and Leisure Market

1.5.1. Introduction
1.5.2. The Complex Nature of Cinema
1.5.3. The Origin of the Industry
1.5.4. Hollywood, the Film Capital of the World

1.6. Political Power and the Media

1.6.1. Introduction
1.6.2. Influence of the Media in the Formation of Society
1.6.3. Media and Political Power

1.7. Media Concentration and Communication Policies

1.7.1. Introduction
1.7.2. Media Concentration
1.7.3. Communication Policies

1.8. Communication Structure in Latin America

1.8.1. Introduction
1.8.2. Communication Structure in Latin America
1.8.3. New Trends

1.9. Media System in Latin America and the Digitization of Journalism

1.9.1. Introduction
1.9.2. Historical Approach
1.9.3. Bipolarity of the Latin American Media System
1.9.4. U.S. Hispanic Media

1.10. Digitalization and the Future of Journalism

1.10.1. Introduction
1.10.2. Digitalization and the New Media Structure
1.10.3. The Structure of Communication in Democratic Countries

Module 2. Introduction to the Psychology of Communication

2.1. History of Psychology

2.1.1. Introduction
2.1.2. We Begin with the Study of Psychology
2.1.3. Science in Evolution. Historical and Paradigmatic Changes
2.1.4. Paradigms and Stages in Psychology
2.1.5. Cognitive Science

2.2. Social Psychology

2.2.1. Introduction
2.2.2. Beginning with the Study of Social Psychology: The Influence of Social Psychology
2.2.3. Empathy, Altruism and Helping Behavior

2.3. Social Cognition

2.3.1. Introduction
2.3.2. Thinking and Knowing, Vital Necessities
2.3.3. Social Cognition
2.3.4. Organizing Information
2.3.5. Prototypical or Categorical Thinking
2.3.6. The Mistakes We Make in Thinking: Inferential Biases
2.3.7. Automatic Information Processing

2.4. Personality Psychology

2.4.1. Introduction
2.4.2. What is the Self? Identity and Personality
2.4.3. Self-awareness
2.4.4. Self-esteem
2.4.5. Self-knowledge
2.4.6. Interpersonal Variables in Personality Shaping
2.4.7. Macro-social Variables in the Configuration of Personality
2.4.8. A New Perspective in the Study of Personality Narrative Personality

2.5. Emotions

2.5.1. Introduction
2.5.2. What do we Talk about When we Get Excited?
2.5.3. The Nature of Emotions

2.5.3.1. Emotion as Preparation for Action

2.5.4. Emotions and Personality
2.5.5. From another Perspective. Social Emotions

2.6. Psychology of Communication. Persuasion and Attitude Change

2.6.1. Introduction
2.6.2. Attitudes
2.6.3. Historical Models in the Study of Persuasive Communication
2.6.4. The Probability of Elaboration Model
2.6.5. Communication Processes through the Media

2.6.5.1. A Historical Perspective

2.7. The Sender

2.7.1. Introduction
2.7.2. The Source of Persuasive Communication
2.7.3. Source Characteristics. Credibility
2.7.4. Source Characteristics. The Appeal
2.7.5. Emitter Characteristics. The Power
2.7.6. Processes in Persuasive Communication. Mechanisms Based on Primary Cognition
2.7.7. New Processes in Communication. Mechanisms Based on Secondary Cognition

2.8. The Message

2.8.1. Introduction
2.8.2. We Begin by Studying the Composition of the Message
2.8.3. Types of Messages: Rational vs. Emotional Messages
2.8.4. Emotional Messaging and Communication: Fear Inducing Messages

2.9. The Receiver

2.9.1. Introduction
2.9.2. The Role of the Recipient according to the Elaboration Probability Model
2.9.3. Recipient Needs and Motives: Their Impact on Attitude Change
2.9.4. Need for Esteem and Communication

2.10. New Approaches to the Study of Communication

2.10.1. Introduction
2.10.2. Non-conscious Processing of Information. Automatic Processes
2.10.3. Measuring Automatic Processes in Communication
2.10.4. First Steps in the New Paradigms
2.10.5. Theories of Dual Processing Systems

2.10.5.1. Main Limitations of Dual Systems Theories

Module 3. Advertising Language

3.1. Thinking and Writing: Definition

3.1.1. Definition of Copywriting
3.1.2. Historical Background of Advertising Copywriting and Phases of Professionalization

3.2. Copywriting and Creativity

3.2.1. Conditions of the Copywriting Process
3.2.2. Linguistic Competence
3.2.3. Functions of the Copywriter

3.2.3.1. Definition of the Functions of the Copywriter

3.3. The Principle of Coherence and Campaign Conceptualization

3.3.1. The Principle of Campaign Unity
3.3.2. The Creative Team
3.3.3. The Conceptualization Process: Hidden Creativity
3.3.4. What is a Concept?
3.3.5. Applications of the Conceptualization Process
3.3.6. The Advertising Concept
3.3.7. Utility and Advantages of the Advertising Concept

3.4. Advertising and Rhetoric

3.4.1. Copywriting and Rhetoric
3.4.2. Placing Rhetoric
3.4.3. The Phases of Rhetoric

3.4.3.1. Advertising Discourse and Classical Rhetorical Discourse
3.4.3.2. Topoi and Reason Why as Argumentation

3.5. Fundamentals and Characteristics of Copywriting

3.5.1. Correction
3.5.2. Adaptation
3.5.3. Efficiency
3.5.4. Characteristics of Copywriting
3.5.5. Morphological: Nominalization
3.5.6. Syntactics: Destructuring
3.5.7. Graphics: Emphatic Punctuation

3.6. Argumentation Strategies

3.6.1. Description
3.6.2. The Enthymeme
3.6.3. Narration
3.6.4. Intertextuality

3.7. Styles and Slogans in Copywriting

3.7.1. The Length of the Sentence
3.7.2. The Styles
3.7.3. The Slogan
3.7.4. A Phrase of Wartime Origin
3.7.5. The Characteristics of the Slogan
3.7.6. The Elocution of the Slogan
3.7.7. The Forms of the Slogan
3.7.8. The Functions of the Slogan

3.8. Principles of Applied Copywriting and the Reason Why+USP Pairing

3.8.1. Rigor, Clarity, Accuracy
3.8.2. Synthesis and Simplicity
3.8.3. Advertising Text Constraints
3.8.4. Application of the Reason Why + USP Binomial

3.9. Copywriting in Conventional and Non-Conventional Media

3.9.1. The Above-The-Line/Below-The-Line Division
3.9.2. Integration: Overcoming the ATL- BTL Controversy
3.9.3. Television Copywriting
3.9.4. Radio Copywriting
3.9.5. Press Copywriting
3.9.6. Copywriting for Outdoor Media
3.9.7. Copywriting in Non-Conventional Media
3.9.8. Direct Marketing Copywriting
3.9.9. Interactive Media Copywriting

3.10. Criteria for the Evaluation of an Advertising Text and Other Writing Cases

3.10.1. Classical Models of Advertising Analysis
3.10.2. Impact and Relevance
3.10.3. The Editor's Checklist
3.10.4. Translation and Adaptation of Advertising Texts
3.10.5. New Technologies, New Languages
3.10.6. Writing in Web 2.0
3.10.7. Naming, Guerrilla Advertising and Other Copywriting Cases

Module 4. Creativity in Communication

4.1. To Create is to Think

4.1.1. The Art of Thinking
4.1.2. Creative Thinking and Creativity
4.1.3. Thought and Brain
4.1.4. The Lines of Research on Creativity: Systematization

4.2. Nature of the Creative Process

4.2.1. Nature of Creativity
4.2.2. The Notion of Creativity: Creation and Creativity
4.2.3. The Creation of Ideas for Persuasive Communication
4.2.4. Nature of the Creative Process in Advertising

4.3. The Invention

4.3.1. Evolution and Historical Analysis of the Creation Process
4.3.2. Nature of the Classical Canon of Invention
4.3.3. The Classical View of Inspiration in the Origin of Ideas
4.3.4. Invention, Inspiration, Persuasion

4.4. Rhetoric and Persuasive Communication

4.4.1. Rhetoric and Advertising
4.4.2. The Rhetorical Parts of Persuasive Communication
4.4.3. Rhetorical Figures
4.4.4. Rhetorical Laws and Functions of Advertising Language

4.5. Creative Behavior and Personality

4.5.1. Creativity as a Personal Characteristic, as a Product and as a Process
4.5.2. Creative Behavior and Motivation
4.5.3. Perception and Creative Thinking
4.5.4. Elements of Creativity

4.6. Creative Skills and Abilities

4.6.1. Thinking Systems and Models of Creative Intelligence
4.6.2. Three-Dimensional Model of the Structure of the Intellect According to Guilford
4.6.3. Interaction Between Factors and Intellectual Capabilities
4.6.4. Creative Skills
4.6.5. Creative Capabilities

4.7. The Phases of the Creative Process

4.7.1. Creativity as a Process
4.7.2. The Phases of the Creative Process
4.7.3. The Phases of the Creative Process in Advertising

4.8. Troubleshooting

4.8.1. Creativity and Problem Solving
4.8.2. Perceptual Blocks and Emotional Blocks
4.8.3. Methodology of Invention: Creative Programs and Methods

4.9. The Methods of Creative Thinking

4.9.1. Brainstorming as a Model of Idea Creation
4.9.2. Vertical Thinking and Lateral Thinking
4.9.3. Methodology of Invention: Creative Programs and Methods

4.10. Creativity and Advertising Communication

4.10.1. The Creative Process as a Specific Product of Advertising Communication
4.10.2. Nature of the Creative Process in Advertising: Creativity and the Creative Advertising Process
4.10.3. Methodological Principles and Effects of Advertising Creation
4.10.4. Advertising Creation: From Problem to Solution
4.10.5. Creativity and Persuasive Communication

Module 5. Advertising Creativity I: Copywriting

5.1. Writing Concept

5.1.1. Writing and Editing
5.1.2. Copywriting and Thought
5.1.3. Copywriting and Order

5.2. Fundamentals of Advertising Copywriting

5.2.1. Correction
5.2.2. Adaptation
5.2.3. Efficiency

5.3. Characteristics of Copywriting

5.3.1. Nominalization
5.3.2. Destructuring
5.3.3. Expressive Concentration

5.4. Text and Image

5.4.1. From Text to Image
5.4.2. Text Functions
5.4.3. Image Functions
5.4.4. Relationship Between Text and Imaging

5.5. Brand and Slogan

5.5.1. The Brand
5.5.2. Brand Characteristics
5.5.3. The Slogan

5.6. Direct Advertising

5.6.1. The Brochure
5.6.2. The Catalogue
5.6.3. Other Annexes

5.7. Press Advertising: the Large Format Advertisement

5.7.1. Newspapers and Magazines
5.7.2. Superstructure
5.7.3. Formal Characteristics
5.7.4. Editorial Characteristics

5.8. Press Advertising: Other Formats

5.8.1. Word Advertisements
5.8.2. The Claim

5.8.2.1. Superstructure

5.9. Outdoor Advertising

5.9.1. Formats
5.9.2. Formal Characteristics
5.9.3. Editorial Characteristics

5.10. Radio Advertising

5.10.1. Radio Language
5.10.2. The Radio Spot
5.10.3. Superstructure
5.10.4. Wedge Types
5.10.5. Formal Characteristics

5.11. Audiovisual Advertising

5.11.1. The Image
5.11.2. The Text
5.11.3. Music and Sound Effects
5.11.4. Advertising Formats
5.11.5. The Script
5.11.6. The Storyboard

Module 6. Advertising Creativity II: Art Direction

6.1. Subjects and Object of Advertising Graphic Design

6.1.1. Related Professional Profiles
6.1.2. Academic Context and Competencies
6.1.3. Advertiser and Agency

6.2. Creative Direction and Creative Idea

6.2.1. Creative Process
6.2.2. Types of Creative Processes
6.2.3. Art Direction and Formal Idea

6.3. The Role of the Art Director

6.3.1. What is Art Direction?
6.3.2. How Art Direction Works?
6.3.3. The Creative Team
6.3.4. The Role of the Art Director

6.4. Fundamentals of Advertising Graphic Design

6.4.1. Design Concepts and Design Standards
6.4.2. Trends and Styles
6.4.3. Design Thinking, Process and Management
6.4.4. Scientific Metaphor

6.5. Methodology of Advertising Graphics

6.5.1. Creativity Graphics
6.5.2. Design Process
6.5.3. Communication and Aesthetics

6.6. Graphic Strategy

6.6.1. Apprehension Form
6.6.2. Graphic Message
6.6.3. Aesthetic State

6.7. Graphic Architecture

6.7.1. Typometry
6.7.2. Graphic Spaces
6.7.3. Reticle
6.7.4. Pagination Standards

6.8. Final Arts

6.8.1. Final Arts
6.8.2. Processes
6.8.3. Systems

6.9. Creation ofAdvertising Graphic Supports

6.9.1. Publigraphy
6.9.2. Organizational Visual Image (OVI)

6.10. Graphic Advertisements

6.10.1. Packaging
6.10.2. Websites
6.10.3. Corporate Image in Web Pages

Module 7. Corporate Identity

7.1. The Importance of Image in Businesses

7.1.1. What is Corporate Image?
7.1.2. Differences between Corporate Identity and Corporate Image
7.1.3. Where can the Corporate Image be Manifested?
7.1.4. Corporate Image Change Situations. Why Achieve a Good Corporate Image?

7.2. Research Techniques in Corporate Image

7.2.1. Introduction
7.2.2. The study of the Company's Image
7.2.3. Corporate Image Research Techniques
7.2.4. Qualitative Image Study Techniques
7.2.5. Types of Quantitative Techniques

7.3. Image Audit and Strategy

7.3.1. What is Image Auditing?
7.3.2. Guidelines
7.3.3. Audit Methodology
7.3.4. Strategic Planning

7.4. Corporate Culture

7.4.1. What is Corporate Culture?
7.4.2. Factors Involved in Corporate Culture
7.4.3. Functions of Corporate Culture
7.4.4. Types of Corporate Culture

7.5. Corporate Social Responsibility and Corporate Reputation

7.5.1. CSR: Concept and Application of the Company
7.5.2. Guidelines for Integrating CSR into Businesses
7.5.3. CSR Communication
7.5.4. Corporate Reputation

7.6. Corporate Visual Identity and Naming

7.6.1. Corporate Visual Identity Strategies
7.6.2. Basic Elements
7.6.3. Basic Principles
7.6.4. Preparation of the Manual
7.6.5. The Naming

7.7. Brand Image and Positioning

7.7.1. The Origins of Trademarks
7.7.2. What is a Brand?
7.7.3. The Need to Build a Brand
7.7.4. Brand Image and Positioning
7.7.5. The Value of Brands

7.8. Image Management through Crisis Communication

7.8.1. Strategic Communication Plan
7.8.2. When it All Goes Wrong: Crisis Communication
7.8.3. Cases

7.9. The Influence of Promotions on Corporate Image

7.9.1. The New Advertising Industry Landscape
7.9.2. The Marketing Promotion
7.9.3. Features
7.9.4. Dangers
7.9.5. Promotional Types and Techniques

7.10. Distribution and Image of the Point of Sale

7.10.1. The Main Players in Commercial Distribution
7.10.2. The Image of Retail Distribution Companies through Positioning
7.10.3. Through its Name and Logo

Module 8. Public Opinion

8.1. The Concept of Public Opinion

8.1.1. Introduction
8.1.2. Definition
8.1.3. Public Opinion as a Rational Phenomenon and as a Form of Social Control
8.1.4. Phases in the Growth of Public Opinion as a Discipline
8.1.5. The 20th Century

8.2. Theoretical Framework of Public Opinion

8.2.1. Introduction
8.2.2. Perspectives on the Discipline of Public Opinion in the 20th Century
8.2.3. Twentieth Century Authors
8.2.4. Walter Lippmann: Biased Public Opinion
8.2.5. Jürgen Habermas: the Political-Value Perspective
8.2.6. Niklas Luhmann: Public Opinion as a Communicative Modality

8.3. Social Psychology and Public Opinion

8.3.1. Introduction
8.3.2. Psychosocial Variables in the Relationship of Persuasive Entities with their Public
8.3.3. The Name
8.3.4. Conformism

8.4. Media Influence Models

8.4.1. Introduction
8.4.2. Media Influence Models
8.4.3. Types of Media Effects
8.4.4. Research on Media Effects
8.4.5. The Power of the Media

8.5. Public Opinion and Political Communication

8.5.1. Introduction
8.5.2. Electoral Political Communication. Propaganda
8.5.3. Government Political Communication

8.6. Public Opinion and Elections

8.6.1. Introduction
8.6.2. Do Election Campaigns Influence Public Opinion?
8.6.3. The Effect of the Media in Election Campaigns as a Reinforcement of Opinions
8.6.4. The Bandwagon and Underdog Effects

8.7. Government and Public Opinion

8.7.1. Introduction
8.7.2. Representatives and their Constituents
8.7.3. Political Parties and Public Opinion
8.7.4. Public Policies as an Expression of the Government's Action

8.8. The Political Intermediation of the Press

8.8.1. Introduction
8.8.2. Journalists as Political Intermediaries
8.8.3. Dysfunctions of Journalistic Intermediation
8.8.4. Reliance on Journalists as Intermediaries

8.9. Public Sphere and Emerging Models of Democracy

8.9.1. Introduction
8.9.2. The Public Sphere in the Information Society
8.9.3. Emerging Models of Democracy

8.10. Methods and Techniques for Public Opinion Research

8.10.1. Introduction
8.10.2. Opinion Polls
8.10.3. Types of Surveys
8.10.4. Analysis

Module 9. Social Media and Community Management

9.1. Introduction and Typology of Social Media

9.1.1. Social Media Against Traditional Media
9.1.2. What is a Social Network?
9.1.3. Evolution of Social Networks on the Internet?
9.1.4. Social Media Today
9.1.5. Features of Social Media on the Internet
9.1.6. Social Media Typology

9.2. Functions of the Community Manager

9.2.1. The Figure of the Community Manager and their Function in the Company
9.2.2. Community Manager Guide
9.2.3. The Profile of the Community Manager

9.3. Social Media within the Structure of the Business

9.3.1. The Importance of Social Media in the Company
9.3.2. The Different Profiles that Work in Social Media
9.3.3. How to Choose the Best Structure for Social Media Management
9.3.4. Customer Care on Social Media
9.3.5. Relationship of the Social Media Team with Other Departments in the Company

9.4. Introduction to Digital Marketing

9.4.1. The Internet: Making Marketing Infinite
9.4.2. Objectives of Marketing on the Internet
9.4.3. Key Concepts on the Internet
9.4.4. Operative Marketing on the Web
9.4.5. Search Engine Positioning
9.4.6. Social Media
9.4.7. Community Manager
9.4.8. e-Commerce

9.5. Social Media Strategic Plan and Social Media Plan

9.5.1. The Importance of Having a Social Media Plan Aligned with the Company's Strategic Plan
9.5.2. Previous Analysis
9.5.3. Objectives
9.5.4. Strategy
9.5.5. Actions
9.5.6. Budget
9.5.7. Schedules
9.5.8. Contingency Plan

9.6. Online Reputation
9.7. Main Social Media Outlets I

9.7.1. Facebook: Increase the Presence of Our Brand

9.7.1.1. Introduction: What is Facebook and How Can it Help Us?
9.7.1.2. Main Elements in the Professional Field
9.7.1.3. Content Promotion
9.7.1.4. Analytics

9.7.2. Twitter: 140 Characters to Achieve the Objectives

9.7.2.1. Introduction: What is Twitter and How Can it Help Us?
9.7.2.2. Main Elements
9.7.2.3. Content Promotion
9.7.2.4. Analytics

9.7.3. LinkedIn. The Professional Social Network for Excellence

9.7.3.1. Introduction: What is LinkedIn and How Can it Help Us?
9.7.3.2. Main Elements
9.7.3.3. Content Promotion

9.8. Main Social Media Outlets II

9.8.1. YouTube: The Second Most Important Search Engine on the Internet
9.8.2. Main Components
9.8.3. Advertising
9.8.4. YouTube Analytics
9.8.5. Success Stories
9.8.6. Instagram and Pinterest. The Power of Image
9.8.7. Instagram
9.8.8. Success Stories
9.8.9. Pinterest

9.9. Blogs and Personal Branding

9.9.1. Definition
9.9.2. Typology

9.10. Community Manager Tools

9.10.1. Monitoring and Programming. Hootsuite
9.10.2. Specific Tools for Each Social Network
9.10.3. Active Listening Tools
9.10.4. URL Shortening Tools
9.10.5. Tools for the Generation of Content

You have a 24-hour resource library with which you can access the most relevant information on creating strategic social media plans"