Un programa exhaustivo y 100% online, exclusivo de TECH y con una perspectiva internacional respaldada por nuestra afiliación con Academy of Marketing Science (AMS)”    

En la actualidad, la competencia laboral 

En la actualidad, la competencia laboral es cada vez más exigente y compleja, por lo que es importante destacar en el mercado profesional. Para ello, se requiere de una herramienta poderosa y efectiva como la marca personal, que permite identificar y promocionar de manera efectiva las habilidades y conocimientos en la esfera comunicativa. Es por esta razón que se hace necesario adquirir avanzadas nociones sobre su gestión estratégica, en aras de que los profesionales puedan construir y gestionar su marca personal de manera efectiva en el mundo digital y destacar en un mercado competitivo. 

Así, la Postgraduate diploma en Strategic Management Personal Brand Building es un programa diseñado para abordar esta temática y brindar las herramientas necesarias para que los periodistas puedan desarrollar su propia marca personal y gestionarla estratégicamente. El título se enfoca en el dominio de la gestión de la identidad digital, el desarrollo de una marca personal coherente, la creación de una estrategia de comunicación y la implementación de técnicas de Branding y Marketing personal. 

Esta valiosa oportunidad académica está diseñada para aquellos que deseen destacar y posicionarse en esta área sin necesidad de asistir presencialmente a una institución educativa. Se trata de un programa 100% online que utiliza la metodología pedagógica del Relearning para interiorizar más rápido las ideas, siendo una experiencia altamente eficiente. 

Asimismo, gracias a que TECH Global University es miembro de la Academy of Marketing Science (AMS), el profesional contará con materiales especializados, guías y ejercicios avanzados para la práctica en este sector. Además, podrá asistir a eventos académicos, recibir descuentos en publicaciones y conectarse con una amplia red internacional de destacados investigadores, reforzando el conocimiento en este campo. 

Inscríbete ahora y aumenta tu visibilidad generando contenidos de valor gracias a TECH”

Esta Postgraduate diploma en Strategic Management Personal Brand Building contiene el programa universitario más completo y actualizado del mercado. Sus características más destacadas son:

• El desarrollo de casos prácticos presentados por expertos en Gestión Estratégica de Marca Personal
• Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
• Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
• Su especial hincapié en metodologías innovadoras
• Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
• La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Si quieres aumentar tu reputación digital, esta titulación es perfecta para ti”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Realiza útiles casos prácticos con los que trazarás las estrategias de marca personal más innovadoras"

Convierte tus debilidades en fortalezas en el mundo digital gracias a esta oportunidad académica"

The program of the Postgraduate diploma in Strategic Management Personal Brand Building provides a complete specialization in personal branding techniques for the creation of personal brands both in companies and organizations related to Communication. The curriculum different modules that cover everything from strategic aspects to performance evaluation to the evaluation of results and is offered in a 100% online format, which provides great flexibility for the student.

A decisive academic experience to improve all your professional prospects as a communicator"

Module 1. Self-diagnosis for personal brand building. Market reputation, SWOT, auditing and benchmarking

1.1. Self-diagnosis for personal brand building

1.1.1. Self and Self-Knowledge-diagnosis for personal brand building
1.1.2. Self-knowledge: step one in personal brand management
1.1.3. Key aspects of the personal brand building process

1.2. Market reputation. An outward look

1.2.1. Importance of brand perceptions and reputation
1.2.2. Connection between others' perceptions and personal brand values
1.2.3. Compilation of data perceived in the market as personal branding

1.3. Personal SWOT applied to Personal Brand Building

1.3.1. SWOT applied to personal branding
1.3.2. Personal SWOT development strategy
1.3.3. How to leverage and capitalize on strengths

1.4. Auditing, best practices and benchmarking

1.4.1. Identification of the personal brands that are referents in the sector
1.4.2. Identification of factors leading to success
1.4.3. Positioning objective to be achieved as a personal brand builder

1.5. The Purpose: the polar star that guides the Personal Brand

1.5.1. The purpose of life
1.5.2. Identifying the Purpose: powerful questions
1.5.3. Ikigai and other clarification tools
1.5.4. Coherence and Identity. Connection between personal brand and life purpose

1.6. Objectives in personal branding

1.6.1. Number one target identification strategy for personal branding
1.6.2. Determination of SMART objectives
1.6.3. Visibility or Sales Reflection

1.7. Reflection on target audience and value proposition

1.7.1. Target Audience: identification of the company interested in your strengths
1.7.2. Value Proposition Determination
1.7.3. Strategy to develop value proposition

1.8. Impact of self-knowledge on personal brand development

1.8.1. Case Study: Brand value identification process
1.8.2. Case Study: Utility to impact differentiation as personal branding
1.8.3. Case Study: The Impact in The Target Audience

1.9. Business Models

1.9.1. Monetization feasibility study of a personal brand
1.9.2. Identification of key players and other relevant
1.9.3. Starting a personal branding business

1.10. Personal Branding Model Canvas in practice

1.10.1. Personal Branding Presentation Model Canvas
1.10.2. Tool Use
1.10.3. Practical Example

Module 2. Personal Brand Planning. Analysis of the differential factors of the personal brand. Positioning pillars: Brand Core and Brand Positioning

2.1. The three pillars of brand positioning: "know yourself, develop yourself, show yourself"

2.1.1. The methodology of the personal brand iceberg
2.1.2. Order: the key to success
2.1.3. Change and dynamism. The need to to reevaluate

2.2. How to turn your personal SWOT into a strategic plan

2.2.1. How to turn weaknesses into strengths
2.2.2. How to turn threats into opportunities
2.2.3. How to turn Strengths into opportunities

2.3. Brand Core I. Purpose: Identification. Uses. Examples

2.3.1. If you have a why, you will solve the how and the what
2.3.2. Methodologies to identify the purpose
2.3.3. Inspiring examples of purpose

2.4. Brand Core II. Vision. Examples

2.4.1. Identification of Short, Medium and Long-Term Objectives. Goal setting
2.4.2. Why it pays to be ambitious in your vision
2.4.3. Inspiring examples of vision and its usefulness in personal branding

2.5. Brand Core III. Values. Identification, Management and Projection. Examples

2.5.1. Tools to identify Values
2.5.2. Values Management and Projection through images or testimonials
2.5.3. Examples of projection and use of values

2.6. Brand Positioning I. Audience, Customer Segments

2.6.1. Demographic profiles to identify audiences
2.6.2. Psychological profiles. Fears and illusions
2.6.3. Empathy: Understanding people's objections to working with you

2.7. Brand Core II. Market

2.7.1. Understanding the market context of the audience
2.7.2. Research to measure the potential market
2.7.3. Development of positioning maps

2.8. Brand Core III. Objectives

2.8.1. Target per reference field
2.8.2. Objective by specialty
2.8.3. Target by geographic area

2.9. Brand Core IV. Value Proposition Relevance and Difference. Examples

2.9.1. Personal Value Proposition Canvas. The Customer
2.9.2. Personal Value Proposition Canvas. The relevant difference
2.9.3. Inspiring examples of personal value propositions

2.10. Brand Positioning V. Business Model You, your business model

2.10.1. Osterwalder, Pigneur, Clark's Business Model You canvas
2.10.2. Key Elements Customers, value added, channels and roles
2.10.3. Activities, resources, key partners and economic model

Module 3. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling

3.1. Brand Persona I. Archetypes of Personal Branding. Examples

3.1.1. Jung's 12 archetypes. Examples
3.1.2. The 16 archetypes of the 16 Personalities test
3.1.3. The archetypal mixture. Impulse and fear in archetype management

3.2. Brand persona II. Personality

3.2.1. Brand Voice. Voice tone descriptors
3.2.2. Projection of voice tone
3.2.3. Examples of tone of voice usage

3.3. Brand persona III. Naming & Tagline

3.3.1. Use of mind maps to get to the tagline
3.3.2. Use of brainstorming to arrive at the tagline
3.3.3. The five formats of a memorable slogan

3.4. Verbal and Non-Verbal Identity

3.4.1. Verbal Identity. Written and Oral Style
3.4.2. Non-verbal identity: What defines our uniqueness
3.4.3. Inspiring examples of verbal and non-verbal identity

3.5. Visual identity, image and consistency with the message

3.5.1. Visual Identity Going unnoticed with the "no image"
3.5.2. Marked visual identity, pros and cons
3.5.3. Examples of visual identity

3.6. Elevator Pitch. Examples

3.6.1. The Tony Reiss Method: Wow, How, Now
3.6.2. Personal presentation, sales pitch, pitch to attract investors
3.6.3. Adaptation to Realistic Life. Examples

3.7. Public speaking, keys to natural and inspiring speeches

3.7.1. The skeleton of the discourse and the solver
3.7.2. The good, the bad, the journey, the denouement
3.7.3. What the best stories have in common

3.8. From data to story: The 5 types of personal storytelling

3.8.1. Introductory story and introspective story
3.8.2. Value proposition story
3.8.3. A story of values and a story to break down barriers

3.9. Learning from the best: personal best stories

3.9.1. Business story
3.9.2. Political or election-focused story
3.9.3. Story adapted to any situation

3.10. Personal Branding Canvas

3.10.1. Competitors: audience, positioning, communication
3.10.2. Sector: skills, profession, reasons to believe, identity
3.10.3. Investments and results

Module 4. Personal Brand Development. Strategic selection of platforms, communication strategy and content plan. Copywriting techniques

4.1. Personal communication canvas I. Audience, message and medium

4.1.1. Audience Background, demographics, obstacles, common objections
4.1.2. Message Value proposition, Pitch, bio RRSS, about me, LinkedIn, personal account
4.1.3. Medium: mass, professional, personal or hybrid networks, vertical networks

4.2. Communication Plan II. Ingredients and formats for a digital biography

4.2.1. Choosing a personal brand name based on its exclusivity and strength
4.2.2. Reformulation of a value proposition in a short title
4.2.3. Definition of occupation, experience, hard skills and soft skills

4.3. Communication Plan III. The content plan: Creation

4.3.1. Choice of sources, subscription models of subscription
4.3.2. Establishment of categories and subcategories
4.3.3. 800 words inspired by experiences and competences

4.4. Communication Plan IV. The content plan: Healing

4.4.1. Content curation and programming formats
4.4.2. The moment of truth: posting, commenting, interacting, connecting
4.4.3. Control, iterate, test

4.5. Communication canvas V. Prescribers

4.5.1. Satisfied customers, the best prescribers
4.5.2. Family & Friends: fellow students, work colleagues, etc
4.5.3. Sector leaders, professional associations, associations

4.6. Communication Plan VI. Personal marketing investment, monetization

4.6.1. Investment: time, subscriptions, legal, branding, paid media, variable costs
4.6.2. Monetization: sale of product, time (consulting, training, mentoring)
4.6.3. Passive monetization: subscriptions, licenses, online courses, ebooks, affiliate sales

4.7. Copywriting strategies: From concept to text

4.7.1. Benefits versus features
4.7.2. Social proof and Bandwagon effect
4.7.3. Titles, messages, metaphors, verbs and rhythm

4.8. Artificial intelligence strategies applied to content, copywriting and image

4.8.1. AI does not supplement, it complements. AI usage strategy
4.8.2. Prompts to expand content
4.8.3. Prompts for copywriting and use of images

4.9. Keys to crisis prevention and management

4.9.1. Online presence monitoring
4.9.2. Creation of action plan protocols
4.9.3. Addressing the crisis: speed, transparency and honesty and honesty

4.10. Executive reputation

4.10.1. Integrity and ethics: Values pillars reputation, sustainability and CSR
4.10.2. Effective Communication Assertiveness, empathy, acknowledgment of mistakes, celebration of achievements
4.10.3. Diagnosis and measurement of management reputation

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