University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
You will be able to organize 100% digital or hybrid events in the development of your profession, adapted to the current reality and context"

Knowing all the technical and theoretical aspects to implement the digitization of events and develop a digital event is essential in the current and post-pandemic era. Making an online event a unique and flattering experience can be a difficult task if you do not understand the elements that compose it and the specific methodologies for its development. On the other hand, turning an event into a perdurable piece is also a valuable resource in these times.
This course aims to develop the skills to make hybrid or fully digital events, to understand the importance they have today and their future. As well as to understand the new reality in the event management after the great crisis that has meant the COVID-19 pandemic, to increase the alternatives before the need for expansion of the company or brand and that the right decisions can be taken, therefore, achieving satisfactory results in the creation of a digital or hybrid event.
Likewise, being able to analyze audiences and forms of interaction, both on-site and virtual, mastering technical aspects such as how to create a virtual set, with its elements: chroma key, Backscreen, among others, is part of what is shown in the syllabus of this program. A program with the most exclusive content selected by expert professionals in the communications and marketing sector focused on the current event management industry, which provides an invaluable experiential value for the student.
As well as the most avant-garde methodology based on the Relearning driven by TECH, taught 100% online, with various content formats, both written and audiovisual, available from day one; to achieve the qualification in 6 weeks.
Are you ready for what it means to develop a digital event? In this Postgraduate certificate, you will find all the answers. Start now”
This Postgraduate certificate in Digitization of Events; Development of Digital Events contains the most complete and up-to-date program on the market. The most important features include:
- The development of practical cases presented by experts in Communication, Marketing and Event Management
- The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
- Practical exercises where self-assessment can be used to improve learning
- Its special emphasis on innovative methodologies
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
With this program, you will develop your analytical skills in the implementation of the digitization of events in the current era"
The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.
Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.
Specializing in specific topics gives exponential value to your professional profile"

Delve into all the technical aspects of digital events, such as lighting, networks, internet, Kyrons, among others"
Syllabus
This Postgraduate certificate in Digitization of Events; Development of Digital Events, offers an exclusive syllabus to teach the aspects related to the digitization of the event in general and in addition, the possibility of making 100% digital or hybrid events; through a structure and methodology of study that allows the student to achieve an effective progress in their education and to have the material from the first day of connection available for queries or downloading.

The study material is available from the first day for queries or download from any device with an Internet”
Module 1. Digitization of Events; Development of Digital Events
1.1. The COVID-19 Era at Events
1.1.1. Import Aspects to Know
1.1.2. Constant Follow-Up. Government Health Standards
1.1.3. Timing to Make Decisions
1.2. Planning Digital Events Scale
1.2.1. Creation of the Schedule
1.2.2. Components to Consider in the Schedule
1.2.3. Aspects to Reflect in the Schedule Priorities
1.3. Supplier Selection
1.3.1. Choice of Technology Partner
1.3.2. Requirements to Be Requested from the Supplier
1.3.3. Supplier Selection Price Factor vs. Value Factor Experience
1.4. Network and Internet Management
1.4.1. Aspects of Network Management to Be Considered
1.4.2. Contracting Internet Services
1.4.3. Network Stress and Saturation Tests
1.5. Scope Objectives. Audience
1.5.1. Determine Your Target Audience
1.5.2. Rebroadcast in Other Languages
1.5.3. Rooms to Broadcast
1.6. Interaction of the Attendees. Voting
1.6.1. Implementation of the Interaction System
1.6.2. Elements to Be Taken into Account in the Interaction of Attendees
1.6.3. Forms and Procedures for Developing Interaction
1.7. Introduction Videos. Kyrons. Music
1.7.1. Kyrons
1.7.2. Importance of the Introduction
1.7.3. Resources to Consider
1.8. Onsite and Digital Coordination. Onsite and Remote Speakers
1.8.1. Contact with Speakers
1.8.2. Delivery of the Action Program to the Speakers
1.8.3. Timing and Organization of Speakers Rules to Follow
1.9. Creating Virtual Sets
1.9.1. Chroma
1.9.2. Rear
1.9.3. Led Screen
1.10. Virtual and Hybrid Event Management
1.10.1. Follow-Up of the Event through Management
1.10.2. Schedule and Order of Broadcasting
1.10.3. Live Incident Resolution

Enroll now and master everything you need to become a professional in the digitization of events and the development of a digital event, in just 6 weeks”
Postgraduate Certificate in Digitalization of Events: Development of a Digital Event
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Despite the effects and changes generated by the pandemic in the communicational and business environment, it is important to ask ourselves if we are really prepared for the digital revolution and its influence on the development of interpersonal and business relationships. Not surprisingly, digitization has opened endless possibilities for the realization of digital events, eliminating the need to have the speaker in the same city or country and offering many advantages for this sector. However, there are also several problems to face. Precisely, you will delve into all these aspects thanks to the Postgraduate Certificate in Digitalization of Events: Development of a Digital Event that TECH has prepared.
Digitize your events ensuring the highest levels of quality
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The objective of this Postgraduate Certificate in Digitalization of Events: Development of a Digital Event is to develop skills to carry out hybrid or fully digital events. To do this, it will delve into its current and future importance, analyzing the new reality in the organization of events after the COVID-19 crisis. Thus, students will establish how to expand their company or brand and how to make the right decisions to create digital or hybrid events that achieve satisfactory results. In addition, with the degree they will also delve into the examination of audiences and forms of interaction both face-to-face and virtual. Similarly, they will master the technical aspects of creating a virtual set, including elements such as chroma key, Backscreen and Augmented Reality. In fact, all the content of the Postgraduate Certificate has been selected by professional experts in the communications and marketing sector focused on the organization of events today, which provides an invaluable experiential value for the student. All this and more on the basis of a convenient 100% online format.