Postgraduate certificate Internal Communication, Corporatism and Crisis Management in Fashion, Beauty and Luxury

Communication is extremely important in all sectors, but if there is one where it plays a fundamental role, it is fashion. In this sense, it is very important to establish effective strategies that promote good internal communication and a correct knowledge of the brand to the outside. Therefore, this educational program will focus on providing participants with the knowledge that will allow them to understand the organizational chart of a communication company in the fashion and beauty environment and how it relates to each of its audiences. This will reduce the uncertainty of employees, both in the face of internal changes, as well as those external to the organization. All this will make the professional become a very important asset for fashion companies due to the wide range of their knowledge and, therefore, obtain a great professional growth and recognition.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Internal Communication, Corporatism and Crisis Management in Fashion, Beauty and Luxury at TECH is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.   

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.  

We focus on empowering and developing the management and leadership skills that will enable you to implement successful internal communication strategies that enhance the effectiveness of the organization's staff"

Syllabus

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, all the aspects of communication management in companies in the fashion, beauty and luxury sector will be analyzed with the aim of providing the student with an in-depth knowledge of how these departments work and how to manage them optimally.

A journey that will lead students to recognize the internal communication strategies that enhance the results of companies in these sectors and to establish plans aimed at moments of crisis that may arise in the organization.

In the same way, corporatism in the fashion sector will also be studied, paying special attention to the importance of reputation building and the creation of a brand image as a means to enhance the visibility of organizations in these sectors.

All of this development, under the guidance of professionals recognized and valued worldwide, in order to learn from the best, with the best learning system and a stimulating and attractive education process. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This way we make sure that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.  

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process. 

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Internal Communication, Corporatism and Crisis Management

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Internal Communication, Corporatism and Crisis Management in Fashion, Beauty and Luxury completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Internal Communication, Corporatism and Crisis Management

1.1. The Stakeholder Ecosystem: Who Are My Stakeholders?

1.1.1. What Is a Stakeholder?
1.1.2. The Main Stakeholders in Fashion: Consumer, Employee,
1.1.3. The Concept of Social Responsibility: Components and Principles

1.2. Internal Communication I: Employer Branding

1.2.1. The Management of Internal Communication: Concept and Tools
1.2.2. Evolution and Principles of Employer Branding
1.2.3. Human Resources as a Communication Tool in the Fashion Industry

1.3. Internal Communication II: Employee Advocacy

1.3.1. Employer Advocacy: Concept and Evolution
1.3.2. Employees as Brand Ambassadors in the Luxury Industry
1.3.3. Tools: Buffer and Hootsuite

1.4. Building Reputation I: Brand Identity at MBL

1.4.1. Concept of Brand Identity: Corporate Identity
1.4.2. Brand Identity as an Element of Corporate Reputation
1.4.3. Visual Identity in the MBL

1.5. Building Reputation II: Brand Image at MBL

1.5.1. Concept of Brand Image
1.5.2. Brand Image as an Element of Corporate Reputation
1.5.3. Branded Content in MBL

1.6. Building Reputation III: Corporate Reputation at MBL

1.6.1. Reputation: Concept, Characteristics and Effects
1.6.2. Metrics for the Analysis of a Global Reputation
1.6.3. The Rise of Corporate Activism

1.7. Crisis Management I: Strategic Plan

1.7.1. Types of Crisis
1.7.2. Contingency Plan
1.7.3. The Strategic Plan

1.8. Crisis Management II: Crisis Communication

1.8.1. Spokespersons and the Discourse of Communication Leaders
1.8.2. The Impact of the Crisis on the Income Statement
1.8.3. Post-Crisis Actions: Getting back to Normality

1.9. Sustainability and Corporate Reputation at MBL

1.9.1. The Three Dimensions of Sustainability: Social, Environmental and Corporate at MBL
1.9.2. The Value Chain of the Fashion Industry
1.9.3. Sustainability Communication: Reporting

1.10. Sustainability in Crisis Management at MBL

1.10.1. Types of Crisis in Each Area of Sustainability
1.10.2. Authenticity and Transparency in the Eye of the Public
1.10.3. Sustainability as Part of the Crisis Solution

A complete program that will take you through the knowledge you need to compete among the best"  

Teaching Objectives

This Postgraduate certificate will provide you with the knowledge and techniques essential to efficiently manage the area of communication in companies in the fashion industry. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action takes place, both internally and externally. Thus, after the completion of this program, you will know all the aspects that influence a company to transmit its messages correctly and therefore, you will be a much more competent professional.

A complete qualification that will allow you to know in depth the most effective metrics for companies in the fashion, beauty and luxury sector"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Internal Communication, Corporatism and Crisis Management in Fashion, Beauty and Luxury will enable the student to:

Know the organization chart of a communication company in the fashion and beauty environment
Reduce employee uncertainty, both in the face of internal changes and those external to the organization
Align and build a team loyal to the brand's objectives, mission and values
Understand the crisis resolution process and the role of the communication director in difficult times
Organize your own discourse for social networks and mass media aligned with the company's values
Fit sustainability into the communication strategy without losing identity
Identify potential adversities your brand will face in the future
Develop a strategic plan and a recyclable contingency plan

Postgraduate Certificate in Internal Communication, Corporatism and Crisis Management in Fashion, Beauty and Luxury

In the competitive world of fashion, beauty and luxury, internal communication is essential to the success of any company. If you're looking for a constantly evolving and glamorous career, TECH Global University has the perfect option for you - upgrade your profile with the Postgraduate Certificate in Internal Communication, Corporatism and Crisis Management in Fashion, Beauty and Luxury! Our program focuses on teaching you all the necessary skills to develop effective internal communication strategies, thus strengthening the relationship between different departments, employees and managers. During the program, taught in online mode, you will learn how to generate a collaborative work environment, fostering creativity and innovation in the fashion, beauty and luxury sector. In addition, you will learn the best practices of internal communication to be able to convey the company's message in a coherent way and align the objectives and values of the organization.

Study with the complete TECH platform available 24 hours a day

Here, we will address the topic of corporatism in fashion, beauty and luxury. We will teach you how to implement branding and marketing strategies to strengthen the corporate image of a company in this exclusive sector. You will understand how to transmit brand values, create a coherent visual identity and develop customer loyalty strategies. TECH's methodology is 100% online, which will allow you to manage your time according to your needs. You will enjoy a complete updated platform, available 24 hours a day, where you will find multimedia material and specialized readings. Last but not least, you will learn how to manage crises in the world of fashion, beauty and luxury. The impact of poor crisis management in this sector can be devastating for a company. That's why we will provide you with the necessary tools to anticipate possible crises and manage them effectively, protecting the company's reputation and minimizing damage. Want to learn more? Make the decision and enroll now.