If you are a doctor, head of service or section, assistant, coordinator, director or manager in a hospital or outpatient care center, and you want to update and develop your management skills to respond to the current reality and context in your professional future, this is the perfect postgraduate program for you"

In the health structure, the medical division is fundamental in the development of these processes, where the paradigm of Clinical Management is increasingly imposed, making it necessary to specialization in this area for physicians who develop or may reach positions of responsibility for care, either as middle management, care or medical management.

The new challenges of the sector, such as the approach to complexity and chronicity, the relationships between professional groups, citizens (as users, – patients, – clients) and providers, the development of new health technologies, the need to increase efficiency in the use of resources, assuming the new leadership, participative and transparent, or gaining its position in the interdisciplinary team, are challenges to be addressed.

This postgraduate certificate will qualify you to occupy a position of responsibility as head of service or section"

This postgraduate certificate in Healthcare Marketing contains the most complete and up-to-date scientific program on the market. The most important features of the course are:

• Analyze practical cases developed by experts in health management and other specialties. Its graphic, schematic and eminently practical contents, with which they are conceived, gather scientific and assistance information on those situations that occur on a regular basis in the hospital environment
• Presentation of practical workshops on procedures and decision making
• Algorithm-based interactive learning system for decision-making in the situations which are presented to the student
• Action protocols, where you can find the latest trends in health management
• All this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• With a special emphasis on scientific methods and research methodologies in health management
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the best investment you can make in the selection of a refresher program for two reasons: in addition to updating your knowledge in Healthcare Marketing, you will obtain a certificate by TECH Technological University”

It includes, in its teaching staff, a team of prestigious health management professionals, who pour into this specialization the experience of their work, in addition to recognized health specialists who complement the program in an interdisciplinary way.

The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program to train in real situations.

Problem-Based Learning underpins this program design, and the doctor must use it to try and solve the different professional practice situations that arise throughout the course. This will be done with the help of an innovative interactive video system developed by renowned experts in the field of health management with extensive teaching experience.

You will be able to take the course 100% online, adapting it to your needs and making it easier for you to take it while you carry out your full-time healthcare activity"

Increase the quality of your management with this training program and improve patient care"

The postgraduate certificate in Healthcare Marketing offers in detail a cutting-edge specialization program, from an eminently practical point of view, at a time when accreditation of knowledge, including the latest trends in Leadership for Healthcare Services Managers, plays a fundamental role.

This refresher program will provide you with the competencies to act with confidence in the performance of process management and decision making, and will help you grow professionally"

General Objective

• Improve knowledge and professional competencies in Healthcare Marketing from a clinical management point of view, knowing the practical methodological tools to apply in the critical areas of health management and direction, both institutional and day-to-day

Specific Objectives

• Describe the functions of Corporate Social Responsibility (CSR) in the healthcare environment and good governance in healthcare
• Explain relationships with providers, other health agents and other institutions from a marketing point of view
• Describe the role of healthcare organizations in the new social and technological reality
• Explain the management of communication in organizations according to the different media and channels

Make the most of this opportunity and take the step to get up to date on the latest developments in postgraduate certificate"