Postgraduate certificate Social Media

In the communications sector, there are still professionals who think that when we talk about Social Media, we are only referring to social networks. And they could not be more wrong, since the development of new technologies and the Internet has opened the doors to a new world of opportunities and tools with which to develop the communicative activity. The objective of this qualification is for the graduate to have an in-depth knowledge of each of them. It is an online program designed by experts in the sector, which will allow you to balance your professional and academic life and will turn you into a professional prepared to assume a position of responsibility.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

TECH designs all of its programs with the objective that future graduates will find in them the opportunity to broaden their academic curriculum without having to give up their professional life. Hence, the idea of offering 100% online qualifications with content that can be downloaded from any device with an Internet connection, so that the professional can decide when and from where to access the program. Without limits or schedules.

Get the educational edge that will allow you to become the best Social Media manager and differentiate yourself from the competition"

Syllabus

For the development of the syllabus of this Postgraduate certificate in Social Media TECH has taken into account the professional criteria of the teaching team, based on the maxims of relevance, quality and efficiency. As a result, the graduate will find in this qualification a complete program, based on the broadest information on the different concepts that encompass social networks, web 2.0, digital marketing and corporate blogging.

You will also have at your disposal; 150 hours of material, not only theoretical but also practical, with which you will be able to contextualize each section of the syllabus. In the Virtual Classroom you will also find additional content that will allow you to go deeper into each module as you wish.

A 100% online qualification, accessible from any device and in which the student will find the entire program from the beginning of the educational activity. These characteristics make it a unique opportunity to improve your professional résumé at the hand of a prestigious university, at the same time that you continue with your professional life.

This Postgraduate certificate in Social Media takes place over 6 weeks, and it consists of 1 module:

Module 1. Social Media

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Social Media completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Social Media

1.1. Web 2.0

1.1.1. Organization in the Age of Conversation
1.1.2. Web 2.0 is all about People
1.1.3. New Environments, New Content

1.2. Social Media Strategies

1.2.1. Corporate Communication Plan 2.0
1.2.2. Corporate PR and Social Media
1.2.3. Analysis and Evaluation of Results

1.3. Social Media Plan

1.3.1. Designing a Social Media Plan
1.3.2. Defining the Strategy to Be Followed in Each Media
1.3.3. Contingency Protocol in Case of Crisis

1.4. Approach to Network Positioning: SEO and SEM

1.4.1. Introduction to SEO and SEM
1.4.2. How Search Engines Work
1.4.3. User Behavior

1.5. Generalist, Professional and Microblogging Platforms

1.5.1. Facebook
1.5.2. Linked In
1.5.3. Google+
1.5.4. Twitter

1.6. Video, Image, and Mobility Platforms

1.6.1. YouTube
1.6.2. Instagram
1.6.3. Flickr
1.6.4. Vimeo
1.6.5. Pinterest

1.7. Corporate Blogging

1.7.1. How to Create a Blog?
1.7.2. Content Marketing Strategy
1.7.3. How to Create a Content Plan for Your Blog?
1.7.4. Content Curation Strategy

1.8. Online Marketing Plan

1.8.1. Online Research
1.8.2. Creating an Online Marketing Plan
1.8.3. Configuration and Activation
1.8.4. Launch and Management

1.9. Community Management:

1.9.1. Functions, Duties, and Responsibilities of the Community Manager
1.9.2. Social Media Manager
1.9.3. Social Media Strategist

1.10. Web Analytics and Social Media

1.10.1. Setting Objectives and KPIs
1.10.2. Digital Marketing ROI
1.10.3. Viewing and Interpreting Dashboards

Knowing in depth the functions, tasks and responsibilities of the Community Manager will allow you to establish and manage more effective strategies in a communication company"

Teaching Objectives

This Postgraduate certificate in Social Media has been designed with the objective that the graduate has access to the best pedagogical tools in the market and the most complete educational content. Additionally, TECH invests more time in all its qualifications to create programs that alleviate the student's teaching load, but without reducing the quality of the material it uses for the composition of its syllabus.

If your goal is to obtain a qualification that allows you to opt to develop a managerial activity within the area of Social Media in a communication company, this program will give you the keys to achieve it"

TECH makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Social Media will enable students to:

Develop the ability to detect, analyze and solve problems within a communication company
Know how to identify the company's environment and target audiences
Get to know the main Social Media profiles and their characteristics
Develop strategies in the different Social Media channels according to the professional objectives of the company

Postgraduate Certificate in Social Media

Would you like to explore the dynamics and strategies that drive success in the online era? TECH Global University presents you with a unique opportunity to master the complexities of the digital landscape with the Postgraduate Certificate in Social Media, taught in online mode. Here, you will experience a cutting-edge education that adapts to your pace and needs. The program will immerse you in the latest trends and practices, providing you with an in-depth understanding of key platforms and effective strategies. Imagine gaining strategic skills right from the comfort of your home. Would you like to become an expert in advertising campaign management? This course is your gateway. This degree stands out thanks to the exceptional teaching team, made up of professionals with extensive experience in the field. You will be guided by specialists who not only possess solid theoretical knowledge, but also practical experience that will enrich your learning.

Master a wide variety of platforms with this high quality program

During the course, you'll explore crucial topics such as creating engaging content, managing online communities and data analytics. In addition, you'll immerse yourself in real-world case studies that will prepare you for real-world challenges. Upon completion of the program, you will receive an internationally recognized certificate that validates your newly acquired skills. This document will open doors to job opportunities in digital marketing agencies, global companies and startups. At the institution we not only offer knowledge; we also provide a transformative educational experience. Join us and discover the powerful convergence between technology and academic excellence. The online era awaits you, and at TECH we are committed to preparing you to lead in this exciting field with the Postgraduate Certificate in Social Media. Your digital future starts here!