postgraduate diploma Cultural Direction and Management

Culture continues to be an added value for society and for the countries that promote it. A clear example are cities like Paris, Rome, New York or Madrid where their museums and monuments stand out on the international scene, attracting millions of tourists and visitors throughout the year. Directing and managing these spaces or creating new cultural projects requires multidisciplinary knowledge that is in high demand in a highly competitive sector. For this reason, TECH has designed this 100% online program, which offers the graduate the most advanced and current information on cultural marketing, production, design and promotion of events, as well as cultural tourism management. All this, through multimedia content developed by specialists in this field, to which the student will have access 24 hours a day from any device with Internet connection.

University certificate

duration

24 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

financing up to

6 months

Price

Le45,580

The world's largest faculty of humanities”

Description

With this postgraduate diploma you will become a relevant figure in the Direction and Management of artistic projects within the cultural sector”

Society is increasingly aware of the need to preserve heritage, to promote culture among young people and to create new formats that not only provide leisure and entertainment, but also knowledge. The figure of the cultural manager, capable of effectively planning, designing, producing and promoting all kinds of events in this sector, was born in response to the wide range of possibilities offered by artistic disciplines.

The multidisciplinary nature of this professional profile has given a significant boost to artistic and cultural work in recent years. Therefore, few large-scale projects can achieve success without the figure of a cultural director and manager. Given its relevance, and the need for public and private entities to have this type of specialist, TECH offers graduates the postgraduate diploma in Cultural Direction and Management, which can be easily completed in just 6 months and with the most innovative content.

This way, students who enroll in this program will have access to the most exhaustive and detailed information on cultural industries, the main strategies of cultural marketing, the use of new communication and information technologies for the promotion and development of culture in third sector organizations.

All this will be possible thanks to the multimedia teaching resources, which can be viewed at any time of the day from an electronic device (computer, tablet or cell phone) with Internet connection. Therefore, the student will also be able to delve into the management of cultural tourism, heritage conservation policies and success stories in the management of cultural heritage in the field of tourism.

The professional is faced with an excellent opportunity to progress in a highly competitive sector, through a university education that is at the academic forefront. With no classroom attendance or fixed class schedules, students are also free to distribute the course load according to their needs. An ideal option for people who wish to balance their work and/or personal responsibilities with a quality postgraduate diploma.

Stand out in a highly competitive sector through a 100% online university qualification that adapts to the needs of professionals”

This postgraduate diploma in Cultural Direction and Management contains the most complete and up-to-date program on the market. The most important features include:

The development of case studies presented by experts in Cultural Management
The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

In just 6 months you will obtain the most advanced knowledge on Marketing, promotion and production of cultural actions”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Thanks to the Relearning system, used by TECH in its qualifications, you will reduce the hours of memorization and study”

Enroll now and become a specialist in cultural tourism management”

Objectives

The syllabus of this postgraduate diploma has been designed with the main objective of offering students the most comprehensive knowledge on Cultural Management. Thanks to it, they will be able to reach high positions in public or private entities, as well as to obtain the capacity to start their own initiatives. This learning will be possible thanks to the attractive content (video summaries, detailed videos, diagrams, etc.) developed by a teaching team specialized in the cultural sector.

TECH provides you with a library of multimedia resources 24 hours a day, so that you can access it whenever you want from your computer with an Internet connection”

General Objectives

Know the culture in the digital world
Create and manage projects
Understand and interpret reality based on cultural skills and procedures
Identify the challenges of space management

Specific Objectives

Module 1. Marketing in Cultural Market

Establish research as a central marketing tool
Discover the cultural products with the greatest power in the market
Know the culture in the digital world

Module 2. Production and Direction in Cultural Management

Enhance cultural development in third-sector organizations
Know disseminate the cultural heritage
Create and manage projects

Module 3. Technology and Design for Cultural Promotion

Learn within the context of culture the basic concepts, principles and theories of cultural communication and industries
Learn to design and produce campaigns or products related to culture
Understand and interpret reality based on cultural skills and procedures

Module 4. Cultural Tourism Management

Master the strategies for cultural and tourism development of the local heritage
Cultural events planning and management in a World Heritage City
Identify the challenges of space management

With this university program, you will be able to manage and create international festivals capable of involving citizens”

Postgraduate Diploma in Cultural Direction and Management

Are you passionate about art and culture? Do you want to become a leader in the field of cultural direction and management? At TECH Technological University, we offer you the opportunity to make it happen. Our online Postgraduate Diploma in Cultural Direction and Management program will provide you with the knowledge and tools you need to excel in this exciting industry. We know that your time is valuable. That's why we've designed this program as an online class that you can take from the comfort of your home or any location you choose. With a duration of 6 months, you will have the flexibility to adapt the program to your pace of life and make the most of your learning experience.

Acquire the skills you need to succeed in the exciting world of art and culture.

During the program, you'll explore the fundamentals of cultural leadership and management, from strategic planning to project management to cultural promotion. You will learn from experts in the field, who will share their practical experience and real case studies to enrich your learning. Our Cultural Management program will provide you with a solid foundation of knowledge and skills in key areas such as cultural administration, marketing and event management. You will also have the opportunity to develop your leadership skills and work on practical projects that will allow you to apply your knowledge in real-life situations. Upon completion of this program, you will be prepared to face the challenges of the cultural and artistic world, leading innovative projects and promoting the growth of the industry. You will be able to manage teams, create effective strategies and contribute to the development of culture in your community. Don't miss the opportunity to become a reference in Cultural Management. Join us and take a step forward in your professional career.