You will carry out truly profitable launches by following the different strategies provided by this Postgraduate diploma”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate diploma is composed of an advanced and up-to-date syllabus on Copywriting for Ads and Launches. In this way, students will obtain the precise information in just 6 months to apply truly effective sales strategies in digital environments. An academic option that will also provide them with success stories they can directly implement in their businesses.

You will be able to effectively manage customer service in the most challenging situations. Enhance your skills with TECH”

Syllabus

The students in this university degree will have access to an intensive program that compiles the most advanced syllabus on Copywriting techniques used in launches, ads, and customer service.

Three areas that will be explored over the course of 450 teaching hours, where the graduate will gain essential knowledge about the formulas used by every copywriter, how to create effective storytelling , or which techniques are most effective in achieving customer persuasion.

In the world of online business, strategies for launches and ad creation are of particular interest. Therefore, this instruction dedicates two of its modules to delve into the different phases for generating a good return on sales or how to design a proper social media plan. All complemented with numerous educational resources, including success stories and examples that provide a much more realistic view for the graduate.

TECH offers an excellent opportunity to progress in the business sector through a flexible and convenient Postgraduate diploma. All that is needed is an electronic device with an internet connection to access the content on the virtual platform at any time of the day. An Academic ideal option to balance daily responsibilities with quality education.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Sales, Customer Service and Copywriting
Module 2. Copywriting for launches
Module 3. Copywriting for ads

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Copywriting for Ads and Launches completely online. Throughout the 6 months of specialization, they will be able to access all the contents on the program at any time, allowing them to self-manage their study time.

Module 1. Sales, Customer Service and Copywriting

1.1. Persuasion in Copywriting to Increase Sales

1.1.1. Why it is important to use persuasion in Copywriting
1.1.2. Basic principles of persuasion and how it is applied in Copywriting
1.1.3. Difference between persuading, influencing, and manipulating
1.1.4. Analysis of a reference author

1.2. Customer needs and desires in persuasion

1.2.1. Persuasion techniques, emotional and benefit language
1.2.2. Their applications
1.2.3. Why it is important to use customer needs and desires in Copywriting
1.2.4. Identifying customer desires

1.3. The role of benefit language in Copywriting in persuasion

1.3.1. Why it is important to use benefit language in Copywriting
1.3.2. Identifying the benefits of the product or service
1.3.3. Using benefit language in Copywriting and increase sales
1.3.4. How to use customer testimonials to increase trust

1.4. The role of benefit language in Copywriting

1.4.1. Why emotional language is important in Copywriting
1.4.2. Identify Customer Emotions
1.4.3. How to use emotional language to persuade and increase sales
1.4.4. Emotions most commonly used in Copywriting for sales

1.5. Copywriting to increase sales: authority and trust

1.5.1. How to use Copywriting to build authority in your sales
1.5.2. Building authority in Copywriting through demonstration and experience
1.5.3. Building trust in Copywriting through transparency and honesty
1.5.4. Reasons why trust is important in Copywriting

1.6. How to improve your customer service with Copywriting

1.6.1. How and why to welcome the customer using Copywriting
1.6.2. Communication of incidents affecting the customer
1.6.3. Handling payment claims and other administrative matters
1.6.4. Structure of customer communications using Copywriting

1.7. Basic structures for responding quickly to complicated situations

1.7.1. When we have to say NO to a customer
1.7.2. When we have to apologize
1.7.3. When we have to deliver bad news
1.7.4. A real case

1.8. Copy in internal communication

1.8.1. The importance of internal communication: attention to internal audiences
1.8.2. Email communications
1.8.3. Communications on a visual board
1.8.4. Formal communications: contract signing or contract termination

1.9. B2B or investor company presentations

1.9.1. What is the elevator pitch
1.9.2. How to produce it
1.9.3. Preparing a company presentation
1.9.4. Creating a corporate video or company presentation

1.10. Well-implemented CRM and success stories

1.10.1. What is CRM
1.10.2. The Case of Apple
1.10.3. The Case of Amazon
1.10.4. The Case of Zara
1.10.5. The case of British Airways

Module 2. Copywriting for launches

2.1. Understand what a launch is and what it is used for

2.1.1. What is a launch
2.1.2. Elements of a launch
2.1.3. Differentiation
2.1.4. Offer
2.1.5. Awareness Levels
2.1.6. An enthusiasm relationship

2.2. Types of launches

2.2.1. Which one to choose and why
2.2.2. Seed launch
2.2.3. R2X launch
2.2.4. Meteoric launch
2.2.5. Product Launch Formula (PLF)
2.2.6. Webinars, workshops, or masterclasses
2.2.7. Challenges
2.2.8. Thematic launches
2.2.9. High ticket

2.3. Phases of a launch

2.3.1. Pre-launch
2.3.2. Pre-sale
2.3.3. Lead generation
2.3.4. Seduction or indoctrination
2.3.5. Sales
2.3.6. Closing
2.3.7. Post-launch

2.4. How to apply Copywriting in each phase of the launch

2.4.1. How to apply the copy in the recruitment phase
2.4.2. Techniques in the Seduction Phase
2.4.3. Techniques in the pre-sale and sales phases
2.4.4. Examples of successful cases

2.5. The creative idea as the cornerstone of the launch

2.5.1. What is Concept Creative
2.5.2. Formulas for creating the creative concept
2.5.3. The method for breaking into the market with the creative idea
2.5.4. Examples of creative ideas that have worked

2.6. How to orchestrate a launch

2.6.1. Fundamental elements for successfully orchestrating a launch
2.6.2. Having a control panel
2.6.3. Internal Communication
2.6.4. Monitoring the launch and control panels

2.7. Marketing pieces involved in a launch and their function

2.7.1. Pieces of copy in the recruitment phase
2.7.2. Pieces of copy in the pre-launch phase
2.7.3. Pieces of copy in the launch phase
2.7.4. Pieces of copy in the sales phase

2.8. Measuring a launch in real-time

2.8.1. Metrics and KPI
2.8.2. Measurement tools
2.8.3. Tracking results
2.8.4. Analysis after the launch

2.9. The post-launch stage

2.9.1. Analyze and act after the sale
2.9.2. Strategies to keep the customer happy after the sale
2.9.3. Strategies to increase the average ticket value
2.9.4. Customer retention strategies

2.10. Tools for effectively managing a launch

2.10.1. For internal communication
2.10.2. For project management and organization
2.10.3. For productivity optimization
2.10.4. For hosting digital products
2.10.5. For SEO optimization
2.10.6. For live broadcasts
2.10.7. For content channels
2.10.8. Others

Module 3. Copywriting for ads

3.1. The classic and the new advertising

3.1.1. A bit of advertising history
3.1.2. The new advertising
3.1.3. Technologies of the moment and the opportunity for advertising
3.1.4. Current trends in online advertising

3.2. The copywriter in advertising and the social media plan

3.2.1. The roles of a copywriter in an agency
3.2.2. Types of Copywriters
3.2.3. Social media strategy
3.2.4. Great examples of social media campaigns

3.3. The research phase before writing

3.3.1. The ideal client or buyer persona
3.3.2. Why buy
3.3.3. Researching the competition
3.3.4. How to offer what the customer is looking for

3.4. Psychological techniques for writing

3.4.1. How to launch the message
3.4.2. How to communicate the price
3.4.3. Using the principles of persuasion by R. Cialdini
3.4.4. Other effective techniques in advertising
3.4.5. Various tips for writing ads

3.5. Youtube Ads

3.5.1. Why advertise on Youtube
3.5.2. Features of advertising on Youtube
3.5.3. Ad formats and types
3.5.4. Script for creating ads on Youtube

3.6. Instagram Ads and Tik Tok Ads

3.6.1. Generating conversion with copy in Instagram Ads
3.6.2. Real campaign examples on Instagram
3.6.3. Generating conversion with copy in Tik Tok Ads
3.6.4. Real campaign examples on Tik Tok

3.7. LinkedIn Ads and Twitter Ads

3.7.1. Getting more effective ads on LinkedIn Ads
3.7.2. Learning from examples
3.7.3. Getting more effective ads on Twitter Ads
3.7.4. Learning from examples

3.8. Facebook Ads

3.8.1. How to create an ad on Facebook
3.8.2. Tips for the particularities of this social network
3.8.3. How copy helps in Facebook ads
3.8.4. Real campaign examples

3.9. Google Ads and advertising in stories

3.9.1. Considerations for creating ads on Google
3.9.2. Examples of ads with effective copy on Google
3.9.3. Considerations for creating ads in stories
3.9.4. Examples of stories with copy that sells

3.10. Amazon Ads

3.10.1. Why advertise on Amazon
3.10.2. Types of advertisers on Amazon
3.10.3. How to optimize Amazon ads with copy
3.10.4. Real examples of Amazon ads

Do you have a sales strategy but do not know how to create an effective CTA? Discover it in this Postgraduate diploma”