Syllabus

The structure and contents of the Postgraduate certificate in Digital Marketing Strategy for Creative Sector Companies have been conceived and designed by a group of highly prestigious professionals in this area of knowledge, who have contributed their work experience to this up-to-date program. In this way, the syllabus TECH presents for this program is conceived in multimedia format, in order to help the student to internalize the knowledge in the most comfortable and easy way possible. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us..." 

Syllabus

Digital marketing is a relatively new discipline that has come to revolutionize the business world. This technique, which seeks to improve the results of organizations using tools from the digital world, makes use of elements such as social media, the Internet and other online platforms to promote the sale of certain products or services. 

In this sense, the creative industry benefits exponentially from this discipline, because it allows them to promote and market their products. Especially because in the creative sector most of the products are intangible, and the Internet becomes the only way to sell them effectively. 

Therefore, through this Postgraduate certificate, the student obtains the mastery of all the necessary topics for the management of Digital Marketing in companies of the creative sector. All this, from a novel and global perspective. 

Likewise, this program is designed to be studied with a methodology that promotes the acquisition of skills in the field of market research, strategic vision, digital tools and co-creation.  

In addition, and taking into account that jobs in this sector are constantly evolving, this Postgraduate certificate focuses on fostering the acquisition of the skills required to develop and evolve the student's professional profile in both business and entrepreneurial environments. 

All of this, condensed into an academic program divided into ten academic units taught over 6 weeks, is intended to represent a turning point in the student's professional career. This way, and after completing the Postgraduate certificate, the student will be able to start working in companies in the creative industry with a higher success rate. 

This Postgraduate certificate is developed over 6 weeks consists of 1 module: 

Module 1. New Digital Marketing Strategy

Where, When and How is it Taught?

TECH offers students the possibility of taking this Postgraduate certificate in Digital Marketing Strategy for Creative Sector Companies fully online. During the 6 weeks that the specialization program lasts, the student will be able to access all the contents of this program at any time, which will allow them to manage their own study time.

Module 1. New Digital Marketing Strategies

1.1. Technology and Audiences  

1.1.1. Digital Strategy and Differences between User Types 
1.1.2. Target Audience, Exclusionary Factors and Generations 
1.1.3. The Ideal Costumer Profile (ICP) and Buyer Persona 

1.2. Digital Analytics for Diagnostics  

1.2.1. Analytics prior to the Digital Strategy 
1.2.2. Moment 0 
1.2.3. KPIs and Metrics, Typologies, Classification according to Methodologies

1.3. e-Entertainment: The impact of e-Commerce in the Entertainment Industry 

1.3.1. e-Commerce, Typologies and Platforms
1.3.2. The Importance of Web Design: UX and UI 
1.3.3. Optimization of Online Space: Minimum Requirements 

1.4. Social Media and Influencer Marketing 

1.4.1. Impact and Evolution of Network Marketing 
1.4.2. Persuasion, Keys to Content and Viral Actions 
1.4.3. Planning Campaigns for  Social Marketing and Influencer Marketing 

1.5. Mobile Marketing 

1.5.1. Mobile User 
1.5.2. Mobile Web and Apps 
1.5.3. Mobile Marketing Actions 

1.6. Advertising in Online Environments 

1.6.1. Advertising in RRSS and Objectives of the Social Ads 
1.6.2. The Conversion Funnel or Purchase Funnel: Categories 
1.6.3. Social Ads Platforms 

1.7. The Inbound Marketing Methodology 

1.7.1. Social Selling, Key Pillars and Strategy 
1.7.2. The CRM Platform in a Digital Strategy 
1.7.3. Inbound Marketing or Attraction Marketing: Actions and SEO 

1.8. Marketing Automation  

1.8.1. Email Marketing and Email Typology 
1.8.2. Email Marketing Automation, Applications, Platforms and Advantages
1.8.3. The Emergence of Bot & Chatbot Marketing: Typology and Platforms

1.9. Data Management Tools  

1.9.1. CRM in Digital Strategy, Typologies and Applications, Platforms and Trends
1.9.2. Big Data: Big Data, Business Analytics and Business Intelligence 
1.9.3. Big Data, Artificial Intelligence and Data Science 

1.10. Measuring Profitability 

1.10.1. ROI: the Definition of Return on Investment and ROI vs. ROAS 
1.10.2. ROI Optimization 
1.10.3. Key Metrics  

Study in depth in a highly exciting area of knowledge and become a leading professional" 

Teaching Objectives

TECH has designed this Postgraduate certificate in Digital Marketing Strategy for Creative Sector Companies with the fundamental objective of helping students to acquire skills, tools and knowledge that will allow them to work in companies of this nature, promoting the generation and implementation of business strategies at the digital level. For this purpose, a complete syllabus has been prepared that will provide a 360º tour of all the singularities of the profession, taught by a teaching staff of excellence. 

Here, you will begin to meet your professional goals and start to see your career grow"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Digital Marketing Strategy for Creative Sector Companies will equip student to:

  1. Acquire and understand knowledge useful for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work
  2. Understand how creativity and innovation have become the drivers of the economy
  3. Problem solving in novel environments and in interdisciplinary contexts in the field of creativity management
  4. Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
  5. Know how to manage the process of creation and implementation of novel ideas on a given topic
  6. Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
  7. Progressive and constant updating in autonomous training environments
  8. Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
  9. Help students acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
  10. Gain knowledge to manage companies and organizations in the new context of creative industries
  11. Organize and plan tasks with the use of available resources in order to face them in precise time frames
  12. Use new information and communication technologies such as tools for training and the exchange of experiences in the field of study
  13. Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
  14. Acquire market research skills, strategic vision, digital and co-creation methodologies

Postgraduate Certificate in Digital Marketing Strategy for Companies in the Creative Sector.

In an increasingly digitized world, are you ready to become a leader in the creative sector? Then you can't miss the incredible opportunity to join the Postgraduate Certificate in Digital Marketing Strategy for Creative Sector Companies from TECH Global University's School of Business! Imagine the excitement of acquiring skills and knowledge that will allow you to stand out in the competitive online marketplace. For 6 weeks, you'll immerse yourself in a high-quality online learning program that will guide you in mastering digital marketing and help propel your creative business to success. Our faculty of digital marketing strategy experts will be by your side every step of the way. They will teach you how to build a solid online presence, take advantage of branding opportunities, develop effective advertising campaigns, optimize your search engine rankings and maximize the power of social media. Can you imagine what you could achieve with the support of these professionals?

Enroll today and get ready to change your future!

Upon completion of the Postgraduate Certificate, you will receive a prestigious certificate issued by TECH Global University. This certificate is recognized in the business world as a testament to your dedication and competence in the field of digital marketing. Open doors to new job opportunities and prove your worth in the marketplace! In addition to acquiring practical skills, you will benefit from TECH's state-of-the-art online learning platform, which will provide you with an enriching educational experience accessible from anywhere in the world. Take advantage of the flexibility offered by the online format and turn your dreams of business growth into a tangible reality. Don't miss the opportunity to study at TECH Global University, an institution recognized for its academic excellence and constant evolution. Broaden your horizons, boost your career and stand out in the exciting world of digital marketing for companies in the creative sector. Are you ready to take advantage of this unique opportunity? Enroll today and start your journey to business success in the digital world!