You will master, with this study program, the most effective techniques for the development of Affiliate Marketing campaigns, Paid-Media, among others”

Digital transformation is in full expansion. Companies wishing to join this revolution must have a competitive edge that distinguishes them from the rest and makes them more effective in reaching their audiences. In this business projection, the professional (CDO) collaborates integrally, leading the company's online performance models, as well as its product strategies and digital services.  Therefore, the main objective of this Internship program is to provide specialists with an experience that teaches them about innovations and business trends and makes them master the field of action with all the guarantees. 

TECH offers an intensive stay in large Startups focused on digital business for specialists to develop techniques in Paid-Media campaigns, Affiliate Marketing, programmatic advertising, loyalty programs, and co-branding actions in the real environment. This practical period will consist of 3 weeks of learning, integrating the latest technological tools in order to reinforce their instruction. This academic process will extend from Monday to Friday, in 8-hour days, in an immersive way, where the student will receive specific tasks, with varying complexity, from the beginning. 

In addition, they will have the support and guidance of professionals belonging to the companies' team of experts throughout the training. In particular, they will be supported by an assistant tutor, who will be in charge of linking them to different productive dynamics and will supervise first-hand the pace of their academic progress. 
Upon completion of this program, TECH aspires to enable its students to access competitive and demanding jobs thanks to the wide number of skills they will acquire throughout 120 demanding educational hours. 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”

This MBA Internship program in Digital Transformation (CDO,Chief Digital, Officer) has the updating of knowledge in the practice itself as its main objective. In it, the students will be instructed by the business team involved in the whole practical process. In this way, the specialists will address the concepts of management coaching and strategic consulting. This is the best way and, above all, a direct and practical way to strengthen the performance of digital specialists in the areas of technology management, process control, and leadership behaviors in the field ofChief Digital Officer. 

This Internship program gives you the opportunity to intervene in the automation of processes and the integration with customers, suppliers, workers, systems, and technology, thanks to the support of a team of experts”

General Objectives

• Master the different BPM technological solutions and select the one that best suits each organization.
• Identify innovation processes that allow the creation of new technological products and services.
• Model and design business processes using BPM methodology, creating process maps and process documentation

Specific Objective

• Develop a conceptual framework for the analysis of digital maturity and the challenges at the level of strategy, processes, technology, culture and people faced by the organization in the new digital paradigm
• Implement process automation and integration with customers, suppliers, workers, organizations, documents, systems and technology
• Develop a strategic vision that allows you to lead innovation management and Digital Transformation change processes
• Master the different technological trends that are taking place so that you can have a strategic and global vision when applying them in your projects
• Establish the Digital Strategy, understanding this with a 360º vision, applied to the customer experience as well as to the internal experience in the company
• Acquire a strategic vision and the ability to define a marketing plan, through an exhaustive analysis of the tools to be used in: social networks, influencermarketing, email marketing, SEO positioning,mobilemarketing and ASO, paid-media campaigns, affiliate marketing, programmatic advertising, loyalty programs and cobranding actions
• Learn about and reflect on the different behavioral trends in users, as well as the new communication that all companies will have to face.
• ImplementBusiness ProcessManagement in a timely and successful manner
• Create process models taking into account the most used notation types, knowing their relevant aspects, in order to choose the appropriate modeling type for each scenario.
• Design the desired process and evaluate its performance, formulating management indicators according to the level of the organization.
• Develop solid structures on the main legal issues related to digital transformation processes, in order to obtain a critical view on the impact of technology on law and the main challenges that have arisen in the digital sphere

This Internship program provides you with the tools to develop solid structures on the main legal issues related to digital transformation processes”