Postgraduate certificate Transmedia Journalism

Journalism is the basis of transmedia communication. Thanks to the appearance of radio and television, citizens found other means to complement the information received and, nowadays, with the multiple options offered by the Internet, the possibilities have multiplied. Radio and television's immediacy is joined by the added depth of the press and digital media, where podcasts and related audiovisual reports can be found. For this reason, large communication entrepreneurs no longer seek to succeed with a single format, but are investing in a large conglomerate where all these options can be found. Thanks to this program, students will gain the necessary knowledge to manage successful companies in the field of journalism and communication.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The arrival of the Internet and new technologies has revolutionized the journalism field, from the way information is created to the way it is consumed. In this last aspect, there is increasingly better access to news, so users are demanding more personalized products tailored to their needs. In this sense, top executives have realized the benefits of transmediality, so they are looking to further specialize in a booming and highly relevant sector.

Get your media to reach higher audience rates thanks to the variety of transmedia content"

Syllabus

Transmedia Journalism allows users to delve into interesting topics through different media. For this reason, there are many companies that, understanding the loss of users that may result from not offering related news, are committed to creating different companies that allow users to know the information in depth through the newspaper, radio, television and their own web page. This way, complementary content is offered that, in one way or another, will help to build public loyalty.

This business strategy is followed by many business professionals, so specializing in programs such as this one gives a competitive advantage when it comes to determining the type of product to offer.

To this purpose, TECH Global University offers this program, where students will find a unique course that will provide them with the specific knowledge to succeed as great managers and entrepreneurs in the field of communication.

A curriculum designed with students in mind, taking into account their needs and preparing them for real work in the field of journalism. One of the main advantages of this program is that it is taught 100% online, so students will be free to choose where and when to study, according to their needs.

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module:

Module 1. Transmedia Journalism

academic course transmedia journalism TECH Global University

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Transmedia Journalism completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Transmedia Journalism

1.1. Evolution of ICT: Traditional and New Media

1.1.1. ICT as an Accelerator of Media Transformation
1.1.2. Digital Native Methods
1.1.3. ICT and the Not-So-Traditional Media

1.2. The Citizen as an Informant

1.2.1. The Citizen, Generator of Information
1.2.2. Limits and Limitations of Citizen Journalism

1.3. The Transmedia Journalist

1.3.1. Essential Skills and Knowledge for Transmedia Journalists
1.3.2. Transmedia Journalists for Transmedia Companies
1.3.3. Mojo Journalism

1.4. Design, Creation and Production of Transmedia News Content

1.4.1. Jenkins' Transmedia Basics Adapted to Journalism
1.4.2. The Process of Creating a Transmedia Journalistic Project

1.5. Formats in Transmedia Journalism: Video, Photo, Sound, Infographics

1.5.1. Writing Journalistic Content for Digital Media
1.5.2. Image and Audio
1.5.3. Tools for Infographics Design

1.6. Dissemination of Transmedia Journalism: Own and Earned Channels

1.6.1. Journalism and Corporate Communication
1.6.2. Broadcasting in Own Channels
1.6.3. Diffusion in Earned Media

1.7. Brand Journalism

1.7.1. Informative Writing
1.7.2. Branded Content and Journalism: Characteristics of Brand Journalism
1.7.3. Exemplary Brand Journalism Publications

1.8. Participatory Journalism

1.8.1. The Participative Journalist
1.8.2. The Participative User
1.8.3. Blogging for Journalistic Specialization

1.9. Gamification of Journalism, Newsgames

1.9.1. A State-of-the-art Journalistic Format
1.9.2. Subgenres
1.9.3. Classic Case Studies and Other more Innovative Serious Games

1.10. Podcast Transmedia

1.10.1. The Traditional Podcast: Audio
1.10.2. The Transmedia Podcast
1.10.3. The Branded Podcast

Include podcasts in your company's content and notice how your website visits increase"

Teaching Objectives

The future of communication depends on transmediality. Therefore, it is necessary to have managers who understand its advantages to apply them in their companies and reach a more specialized audience. In this sense, the main objective of this Postgraduate certificate is to offer specialized knowledge to business professionals, so they are able to understand Transmedia Journalism as a fundamental way to grow in the market and offer more specialized news.

higher education transmedia journalism TECH Global University

Become a manager of the future and lead that media outlet that delivers transmedia content to its audience”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

This Postgraduate certificate in Transmedia Journalism qualifies students to:

Manage and know conceptually the field of transmedia Storytelling and understand its relevance in different professional fields (advertising, marketing, journalism, entertainment)
Acquire the fundamentals of transmedia creation, from narrative to production and dynamization in social communities
Explore the scope, characteristics and training for the new and emerging transmedia journalism
Get into Branded Content and informative writing

Postgraduate Certificate in Transmedia Journalism

In the digital era, journalism has evolved significantly, adapting to new media and communication platforms. TECH Global University's Postgraduate Certificate in Transmedia Journalism offers you the opportunity to acquire the skills you need to excel in this ever-changing environment. Throughout the program, you will explore the key strategies and tools to create innovative and engaging journalistic content in multiple formats. You will learn how to use social networks, blogs, podcasts and other digital media to tell stories effectively, reaching wider and more diversified audiences. In addition, the Postgraduate Certificate will focus on data analysis and the use of emerging technologies to research, gather and present information in an impactful way.

TECH Global University's Postgraduate Certificate in Transmedia Journalism will provide you with a comprehensive view of new trends and challenges in the field of journalism. Through case studies and practical exercises, you will gain experience in the production of interactive multimedia content and the management of online communities. You will also learn about journalistic ethics in the digital environment and how to maintain high standards of truthfulness and accuracy in your reporting. By completing this Postgraduate Certificate, you will be prepared to face the current and future challenges of journalism, and you will become a versatile and highly sought-after professional in the media industry.