Syllabus

The syllabus for this Postgraduate certificate has been designed and created by a team of experts in the field to respond specifically to the needs of Business Science professionals. This compendium of content has also been designed with a focus on applied learning, which will allow professionals to successfully intervene by means of a broad vision of real environments in the profession. Thus, this syllabus will become the student's main asset when it comes to successfully entering a labor market that increasingly demands more and more specialized professionals who are knowledgeable of business communication. 

The most complete syllabus on the market with a single purpose: To create the best business administrators” 

Syllabus

Business communication, understood as the method different members of the organization (internal or external) interact and share messages, is an extremely important asset for corporations, as to a large extent it guides the company on the right path and is a key factor in achieving objectives. In this sense, if the company is able to send the right messages to the right audience, it will have taken a huge step towards success. 

Understanding the importance of this for companies, TECH professionals have designed this comprehensive Postgraduate certificate that aims to provide business professionals with in-depth knowledge to guide them in establishing effective communication plans both internally and externally. In this sense, the Postgraduate certificate will address the concept of communication, as well as the elements, processes and theories that define it. 

It will also cover the types and theories of corporate communication, including the most frequent mistakes made by companies. The content will help professionals to have a much deeper vision of how communication works, which will help them establish strategies that provide positive results. 

This complete compendium of content offered at TECH has been designed in a 100% digital format. As such, all you need is an electronic device with an Internet connection, and you will have access to the largest information bank imaginable. As it is an online program, students decide when, how and where to study, so they can balance the rest of their daily activities while they continue their education.  

This Postgraduate certificate takes place over 6 weeks and is divided into 1 modules: 

Module 1. Personal and Organizational Communication

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Personal and Organizational Communication completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Personal and Organizational Communication

1.1. Concept, Elements, Processes and Theories in Communication

1.1.1. Basic Concepts
1.1.2. Communication Elements
1.1.3. Communication Processes
1.1.4. Communication Theory

1.2. Social Skills in Communication and Elements

1.2.1. Basic Concepts
1.2.2. Constituent Elements
1.2.3. Improving Social Skills
1.2.4. Social Skills: Types

1.3. Communication Styles

1.3.1. Basic Concepts
1.3.2. Assertive Style
1.3.3. Passive Style
1.3.4. Aggressive Style

1.4. Communication Barriers and Mistakes

1.4.1. Basic Concepts and Classification
1.4.2. Physical and Semantic Barriers
1.4.3. Physiological Barriers
1.4.4. Psychological and Administrative Barriers

1.5. Public Speaking, Customer Service and Telephone Skills

1.5.1. Basic Concepts
1.5.2. Personal and Technical Skills
1.5.3. Telephone Service
1.5.4. Public Speaking

1.6. Conducting Interviews

1.6.1. Basic Concepts
1.6.2. Recruitment Management
1.6.3. Concept of Interview
1.6.4. Preparation: Interviewees

1.7. Group Work and Negotiation

1.7.1. Basic Concepts
1.7.2. Working in Groups
1.7.3. Negotiation
1.7.4. Structure of Negotiation

1.8. The organization

1.8.1. Basic Concepts
1.8.2. Organizational Communication
1.8.3. Internal Communication
1.8.4. External Communication

1.9. Theories and Types of Organizational Communication

1.9.1. Basic Concepts
1.9.2. Communication in Organizations
1.9.3. Basic Theories
1.9.4. Theories throughout History

1.10. The Information

1.10.1. Basic Concepts
1.10.2. Information and Communication
1.10.3. General Features of Information
1.10.4. Information Systems

1.11. The Organization as an Open Communication System

1.11.1. Basic Concepts
1.11.2. The Company as an Open System
1.11.3. External Communication
1.11.4. External Communication Plans

1.12. Communication Plans

1.12.1. Basic Concepts
1.12.2. Planning as a Tool
1.12.3. Planning Phase
1.12.4. Effects on Other Departments

1.13. Digital Media as New Communication Techniques

1.13.1. Basic Concepts
1.13.2. What Is Digital Media?
1.13.3. New Techniques
1.13.4. Communicator Profiles

1.14. Communication Process in Companies

1.14.1. Basic Concepts
1.14.2. Consistency and Suitability
1.14.3. Communication Guidelines
1.14.4. Corporate Tools and Guidelines

1.15. Horizontal Communication Models vs. Vertical Communications Models

1.15.1. Basic Concepts
1.15.2. Within Corporate Communication
1.15.3. Horizontal and Vertical Communication
1.15.4. Advantages and Disadvantages

1.16. Communication Objectives, Sequence and Creation

1.16.1. Basic Concepts
1.16.2. Communication Objectives
1.16.3. Sequencing Communication
1.16.4. Creating Communication

1.17. Communication Officers

1.17.1. Basic Concepts
1.17.2. The Importance of Management
1.17.3. Communicators
1.17.4. Advertising as a Form of Communication

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap" 

Teaching Objectives

The objectives of this program are based on meeting the educational needs of Business Science professionals in the area of business communication in various sectors and at various scales. In this sense, a complete and optimal program has been realistically established to lead students to academic excellence and encourage them to efficiently advance in their professional careers. For all these reasons, this specialization will be a journey of personal and professional growth for our students that will lead them to the highest quality in expert intervention in business calculations.  

International experience, ethical commitment, and business acumen are some of the most sought-after traits in executives in the digital age” 

TECH makes the goals of their students their own goals too. 
Working together to achieve them. 

The Postgraduate certificate in Personal and Organizational Communication qualifies students to:

  1. Achieve a global and general vision of the function of personal communication and its implication in companies 
  2. Learn the basic concepts of communication 
  3. Develop techniques to improve the effectiveness of personal and organizational communication by means of thinking abilities 
  4. Locate communicative phenomena within the organization to develop assertive communication in it 

Postgraduate Certificate in Personal and Organizational Communication

Communication is a key element for the success of any company or organization. Therefore, it is essential to have professionals trained in the planning, implementation and monitoring of effective communication strategies. This TECH Postgraduate Certificate in Personal and Organizational Communication is designed to prepare students in the creation and management of communication plans, both at a personal and organizational level. Throughout this program you will approach from the basic concepts of communication to the most complex elements of communication in organizations. All this through a 100% online methodology that will allow you to access the content anytime, anywhere.

Lead the most advanced organizational communication strategies

The Postgraduate Certificate in Personal and Organizational Communication includes content such as the types of business communication, the most common mistakes made by companies, the importance of communication in business strategy, among others. In addition, the syllabus also addresses internal communication in organizations, including topics such as organizational culture and climate, change management and employee motivation. All this, through multimedia content in different formats presented by a teaching team of experts in the field.