Telemedicine practice is reaching fields never seen before. That makes this the ideal time to enter the field"

The advent of the Internet, social networks and mobile applications have motivated a latent change in medicine. This new paradigm encourages patients to explore the potential they have to make changes that benefit their health. This represents the basis of patient-centered medicine, where patients, healthcare professionals and the healthcare sector work together to empower patients in the prevention, timely diagnosis and better management of diseases.

Considering this new reality, this Postgraduate certificate aims for students to delve into everything related to the digital environment, its possibilities and risks from the point of view of marketing and communication. In this way, doctors will learn to create a strategy that will allow them to publicize their digital health project and reach their target audience. Students will also develop the various techniques to achieve both communication and sales objectives.

All this through a 100% online academic program that makes it easy to balance studies with other daily activities. Thus, the doctor will only need an electronic device (Smartphone, Tablet, PC) with Internet connection to open up a wide horizon of knowledge that will allow him to position himself as a professional of reference in the sector.

All the information regarding digital marketing and communication for telemedicine projects condensed into just six weeks of intensive training” 

This Postgraduate certificate in Communication and Digital Marketing Applied to Telemedicine Projects contains the most complete and up-to-date scientific program on the market. The most important features of the include:

• More than 80 clinical cases, recorded with POV (Point Of View) systems from different angles, presented by experts in Telemedicine and other specialties
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Presentation of practical workshops on procedures and techniques
• An algorithm-based interactive learning system for decision-making in the clinical situations presented throughout the course
• Action protocols and clinical practice guidelines, which cover the most important latest developments in this specialist area
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• With a special emphasis on evidence-based medicine and research methodologies in Telemedicine
• Content that is accessible from any fixed or portable device with an Internet connection

You are just one click away from turning your career around and starting to make your professional dreams come true” 

The teaching staff includes a team of prestigious healthcare professionals, who bring their experience to this training program, as well as renowned specialists from leading scientific societies. 

The multimedia content developed with the latest educational technology will provide the surgeon with situated and contextual learning, i.e., a simulated environment that will provide immersive training program to train in real situations. 

This program is designed around Problem Based Learning, whereby the surgeon must try to solve the different professional practice situations that arise during the course. For this reason, you will be assisted by an innovative, interactive video system created by renowned and experienced experts in the field of Reconstructive Plastic Surgery with extensive teaching experience. 

A benchmark program, designed by prestigious physicians, full of high-level content"

Telemedicine is on the rise, and professionals who manage to launch their digital projects now will be one step closer to success"

The structure and contents of this complete curriculum have been designed by a team of professionals who recognize the implications of medical updating in the approach to telemedicine, who are aware of the relevance of current Training, and who are committed to quality teaching through new educational technologies. This vast compendium of contents will be the main tool for professionals when it comes to entering into this booming field, knowing how to develop digital marketing and communication strategies.

Learn how to launch telemedicine projects not only with technical knowledge, but also with marketing and communication skills” 

Module 1. Communication and Digital Marketing Applied to Telemedicine Projects

1.1. The Application of Marketing to e-Health
1.2. The Creation of a Digital Marketing Strategy

1.2.1. Funnel and Customer Segmentation

1.3. Traditional Advertising: SEO and SEM
1.4. e-Patients and Their Experience: Creation of a Digital Patient Journey
1.5. The Importance of Email Marketing
1.6. Social Media and Social Ads: Available Social Networks and What I Use Each One For
1.7. Inbound Marketing: A New Concept in Digital Businesses
1.8. E-commerce, Payment Methods and Patient Care
1.9. Doctor-patient Communication
1.10. Fake News and Internet Movements: Validation of Trustworthy Healthcare Websites

Project your professional skills to another level by taking this academic program"