Thanks to this program, you will create the best strategic sponsorship planning with the ideal choice of the Target Group that will make your event unique”

Event Sponsorship is a fundamental factor to take into account when planning the event. Seeking the benefit of the organization, but at the same time of the companies or brands that sponsor is a skill that is generated after exhaustive analysis and studies. Only with concrete knowledge and skills it is possible to create the necessary synergy of the Sponsor with the event and expand the possibilities in front of this opportunity that is called sponsorship.

Preparing the sponsorship dossier and developing it requires understanding the different ways of sponsoring an event, the deontological, legal and Compliance environment of the different sectors, studying and valuing the different ways of sponsoring an event, distributing the spaces to be sponsored, as well as generating sponsorship, Branding and advertising policies according to the event and the possibilities of the space, and knowing the brand and its target audience very well, which in theory is the tip of iceberg.

In this Postgraduate certificate, we propose to cover all this knowledge, through the most exclusive content selected by expert professionals in the communications and marketing sector focused on the current event management industry, which provides an invaluable experiential value for the student. As well as the most avant-garde methodology based on the Relearning driven by TECH, taught 100% online, with various formats and multimedia resources available from day one, to obtain the certificate in 6 weeks.

Mastering event marketing policies is fundamental to make it possible, with this program, you will achieve it”

This Postgraduate certificate in Event Sponsorship contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectionv

With this program, you will develop the ability to give value to Event Sponsorship as a resource to obtain favorable results"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Enroll now and master everything you need to become a professional in the Events Sponsorship, in just 6 weeks"

Learn how to create a sponsorship dossier like an expert, adapted to the needs of each event"

This Postgraduate certificate in Event Sponsorship, proposes an exclusive syllabus to provide information on the aspects related to the Sponsors to be involved in the development of the event. With a structure and methodology that allow the professional to advance effectively in their specialization, and through multiple multimedia resources, the progressive and natural learning of the student is facilitated, without large investments of time.

This program gives you the flexibility you need to train for today's fast-paced world”

Module 1. Event Sponsorship

1.1. Sponsorship Planning and Strategy: Target GroupSelection

1.1.1. Aspects to Analyze of the Sector to Be Sponsored
1.1.2. Selection of the Best Sponsors
1.1.3. What to Sponsor and Reasons for Sponsorship

1.2. Sector Policies. Code of Ethics. Compliance

1.2.1. Code of Ethics for Each Sector
1.2.2. Sponsor Data Management
1.2.3. Compliance Departments and Their Importance

1.3. Making the Sponsorship Dossier. Introduction

1.3.1. Introduction
1.3.2. Identification
1.3.3. Objectives

1.4. Making the Sponsorship Dossier. Technical Data

1.4.1. Identification of Endorsements and Guarantors
1.4.2. Historical Data
1.4.3. Sponsorship Opportunities

1.5. Sales Price Management

1.5.1. Calculate Sponsorship Selling Prices
1.5.2. Individual Sale by Concept
1.5.3. Group Sales of Different Sponsorships

1.6. Floor Plans and Locations of Exhibit Areas

1.6.1. Creation of the Stands Map
1.6.2. What Should Be Included?
1.6.3. Attendee Traffic Flow

1.7. Exhibition Area Planning

1.7.1. Visualization
1.7.2. Notoriety
1.7.3. Volume Equity

1.8. Marketing Policies

1.8.1. Where to Sell Sponsorships
1.8.2. How to Sell Sponsorship
1.8.3. Payment Terms and Penalties

1.9. Management and Follow-Up of Sponsorship Sales

1.9.1. Sponsorship Execution and Forecasting
1.9.2. Viability study
1.9.3. Achievement of Objectives or Restatement

1.10. Sponsorship Loyalty

1.10.1. Sponsor Loyalty Actions
1.10.2. Services to Provide
1.10.3. Improvements or Innovations

With TECH, it is possible to advance in your professionalization, thanks to the 100% online and Relearning methodology that facilitates the learning process"