This Postgraduate diploma will allow you to develop your managerial skills in only 6 months with the help of the most complete syllabus in the Management of Communication and Social Media Companies and the support of its teaching team” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Management of Communication and Social Media Companies is a program tailored to the graduate that is taught in a 100% online format so that they can choose the time and place that best suits their availability, schedules and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that will lay the foundations for your success as a manager and entrepreneur. 

This qualification delves into the structure and management of the communication company, but above all into the challenges of its management”  

Syllabus

The Postgraduate diploma in Management of Communication and Social Media Companies of TECH Global University is an intense program that prepares the graduate to face challenges and business decisions globally. 

The content of the Postgraduate diploma in Management of Communication and Social Media Companies is designed to promote the development of managerial skills that allow for more rigorous decision-making in uncertain environments. Throughout 600 hours, the graduate will be able to analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.  

This Postgraduate diploma deals in depth with all areas of business and is designed to train managers who understand strategic management from a comprehensive, international and innovative perspective. 

A 100% online plan designed for professionals, focused on their professional improvement and that prepares them to achieve excellence in the field of management and business administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.  

This Postgraduate diploma in Management of Communication and Social Media Companies takes place over 6 months and is divided into 4 modules: 

Module 1. Business Strategy
Module 2. Communication Company Management  
Module 3. Social Media
Module 4. Market and Customer Management

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility to study this Postgraduate diploma in Management of Communication and Social Media Companies completely online. Throughout the 6 months of specialization, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Business Strategy 

1.1. Strategic Management 

1.1.1. The Concept of Strategy  
1.1.2. The Process of Strategic Management 
1.1.3. Approaches in Strategic Management 

1.2. Planning and Strategy   

1.2.1. The Plan in a Strategy 
1.2.2. Strategic Positioning  
1.2.3. Strategy in Companies  
1.2.4. Planning 

1.3. Strategy Implementation 

1.3.1. Indicator Systems and Process Approach 
1.3.2. Strategic Map 
1.3.3. Differentiation and Alignment 

1.4. Corporate Strategy 

1.4.1. The Concept of Corporate Strategy 
1.4.2. Types of Corporate Strategies 
1.4.3. Corporate Strategy Definition Tools

1.5. Digital Strategy 

1.5.1. Technology Strategy and its Impact on Digital Innovation 
1.5.2. Strategic Planning of Information Technologies 
1.5.3. Strategy and The Internet  

1.6. Corporate Strategy and Technology Strategy 

1.6.1. Creating Value for Customers and Shareholders
1.6.2. Strategic IS/IT Decisions
1.6.3. Corporate Strategy vs Technological and Digital Strategy

1.7. Competitive Strategy 

1.7.1. The Concept of Competitive Strategy  
1.7.2. Competitive Advantage 
1.7.3. Choosing a Competitive Strategy
1.7.4. Strategies Based on the Strategic Clock Model 
1.7.5. Types of Strategies according to the Industrial Sector Life Cycle 

1.8. Marketing Strategy Dimensions 

1.8.1. Marketing Strategies      
1.8.2. Types of Marketing Strategies 

1.9. Sales Strategy 

1.9.1. Sales Methods
1.9.2. Acquisition Strategies
1.9.3. Service Strategies

1.10. Social Business

1.10.1. Web 1.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 1.0 and Social Media
1.10.4. Mobility and Digital Business

Module 2. Communication Company Management 

2.1. The Industries of Communication 

2.1.1. Mediamorphosis 
2.1.2. Digital Transformation 
2.1.3. Cybermedia 

2.2. Legal and Economic Structure of Communication Enterprises 

2.2.1. Individual Entrepreneur 
2.2.2. Trading Companies  
2.2.3. Media Conglomerates 

2.3. Structure, Administration and Challenges of Management

2.3.1. Departmental Structure in Communication Management
2.3.2. Current Trends in Management Models 
2.3.3. Integration of Intangibles
2.3.4. Communication Department Challenges 

2.4. Strategic Analysis and Competitiveness Factors 

2.4.1. Analysis of the Competitive Environment 
2.4.2. Competitiveness Determinants 

2.5. Business ethics  

2.5.1. Ethical Behavior in Companies
2.5.2. Deontology and Ethical Codes
2.5.3. Fraud and Conflicts of Interest

2.6. The Importance of Marketing in Communication Companies 

2.6.1. Marketing Strategies in Traditional Media 
2.6.2. Impact of Social Networks on the Media Agenda   

2.7. Strategic Thinking and Systems

2.7.1. The Company as a System
2.7.2. Strategic Thinking Derived from Corporate Culture
2.7.3. The Strategic Approach From a People Management Perspective 

2.8. Branding 

2.8.1. The Brand and Their Functions   
2.8.2. Brand Creation (Branding) 
2.8.3. Brand Architecture 

2.9. Creative Strategy Formulation

2.9.1. Explore Alternative Strategies
2.9.2. Counter Briefing or Creative Briefing
2.9.3. Branding and Positioning

2.10. Design of Crisis Manual/Crisis Communication Plan 

2.10.1. Preventing the Crisis 
2.10.2. Managing Crisis Communication 
2.10.3. Recovering from the Crisis  

Module 3. Social Media 

3.1. Web 2.0

3.1.1. Organization in the Age of Conversation
3.1.2. Web 2.0 is all about People
3.1.3. New Environments, New Content

3.2. Social Media Strategies

3.2.1. Corporate Communication Plan 2.0
3.2.2. Corporate PR and Social Media
3.2.3. Analysis and Evaluation of Results

3.3. Social Media Plan

3.3.1. Designing a Social Media Plan
3.3.2. Defining the Strategy to Be Followed in Each Media
3.3.3. Contingency Protocol in Case of Crisis

3.4. Approach to Network Positioning: SEO and SEM

3.4.1. Introduction to SEO and SEM
3.4.2. How Search Engines Work
3.4.3. User Behavior

3.5. General, Professional, and Microblogging Platforms

3.5.1. Facebook
3.5.2. LinkedIn
3.5.3. Twitter

3.6. Video, Image, and Mobility Platforms

3.6.1. YouTube
3.6.2. Instagram
3.6.3. Flickr
3.6.4. Vimeo
3.6.5. Pinterest

3.7. Corporate Blogging

3.7.1. How to Create a Blog
3.7.2. Content Marketing Strategy
3.7.3. How to Create a Content Plan for Your Blog
3.7.4. Content Curation Strategy

3.8. Online Marketing Plan

3.8.1. Online Research
3.8.2. Creating an Online Marketing Plan
3.8.3. Configuration and Activation
3.8.4. Launch and Management

3.9. Community Management:

3.9.1. Functions, Duties, and Responsibilities of the Community Manager
3.9.2. Social Media Manager
3.9.3. Social Media Strategist

3.10. Web Analytics and Social Media

3.10.1. Setting Objectives and KPIs
3.10.2. Digital Marketing ROI
3.10.3. Viewing and Interpreting Dashboards

Module 4. Market and Customer Management 

4.1. Marketing Management 

4.1.1. The Concept of Marketing Management     
4.1.2. New Trends in Marketing 
4.1.3. A New Marketplace: Consumer and Business Capabilities 
4.1.4. Holistic MK Orientation 
4.1.5. Update on the 4 Ps of Marketing 
4.1.6. Marketing Management Tasks 

4.2. Relationship Marketing

4.2.1. Concept of Marketing Relations  
4.2.2. The Customer as an Asset of the Company 
4.2.3. CRM as a Relationship Marketing Tool  

4.3. Data Base Marketing 

4.3.1. Data Base Marketing Applications 
4.3.3. Information Sources 

4.4. Types of Buying Behavior  

4.4.1. The Process in Purchasing Decisions 
4.4.2. The Stages in the Buying Process 
4.4.3. Types of Buying Behavior  
4.4.4. Features of the Types of Buying Behaviour  

4.5. The Loyalty Process  

4.5.1. In-Depth Knowledge of the Client   
4.5.2. Loyalty Process 
4.5.3. The Value of the Customer 

4.6. Selecting Target Customers- CRM

4.6.1. Designing an e-CRM
4.6.2. Orientation towards the Consumer
4.6.3. 1 to 1 Planning

4.7. Research Project Management 

4.7.1. Information Analysis Tools
4.7.2. Developing an Expectation Management Plan
4.7.3. Assessing the Feasibility of Projects

4.8. Online Market Research 

4.8.1. Quantitative Research Tools in Online Markets 
4.8.2. Dynamic Qualitative Customer Research Tools

4.9. Study of Traditional Audiences 

4.9.1. Audience Measurement Origin. Basic Concepts 
4.9.2. How are Traditional Audiences Measured? 
4.9.3. EGM and Kantar Media 

4.10. Internet Audience Studies 

4.10.1. The Social Audience 
4.10.2. Measuring Social Impact: Tuitele  
4.10.3. Barlovento and IAB Spain 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"