Postgraduate certificate Social Media Branding

Social Media Branding has become a fundamental tool for companies wishing to establish and maintain a successful online presence. With the rise of social media and the importance of digital interaction, companies need to develop solid Social Media Branding strategies to reach their target audience, establish a strong brand identity and create lasting relationships with their customers. This Postgraduate Certificate program provides students with the tools and skills necessary to design and execute effective branding strategies on social platforms. With an innovative pedagogical methodology, such as Relearning, this 100% online program provides the necessary flexibility for students to organize their academic resources and study at their own pace, which will allow them to apply what they learn in their day-to-day work immediately and effectively.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Social Media Branding is a high quality program designed by a teaching team highly specialized in the area. The program is divided into didactic modules that address the key concepts of branding on social platforms. Professionals will acquire knowledge about marketing strategies, content creation, reputation management and data analysis in social networks, among other fundamental topics. In addition, the Relearning teaching methodology and the 100% online format of the degree allow for personalized training adapted to the learning pace of each student.

Expand your digital skills by analyzing consumer behaviors on each social network and contribute to the creation of personal brands that fit their needs”

Syllabus

The objective of the Postgraduate certificate in Social Media Branding is to provide students with the necessary skills to make effective decisions in the field of Corporate Communication. During the 150 hours of the course, it seeks to develop managerial competencies to improve professional performance in changing environments.

The content of the program focuses on the latest trends in Branding and is based on an innovative, strategic and global curriculum. Students will have the opportunity to work on real case studies, supported by the best educational methodology and a teaching team of exceptional quality.

The syllabus focuses on relevant topics such as the analysis of competition in social networks, KPI's to analyze results, engagement and visibility strategies for personal branding and the importance of storytelling, among others. Students will acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations in a creative and efficient way.

The Postgraduate certificate in Social Media Branding offers comprehensive training in personal branding techniques and management skills to improve professional performance in an
ever-changing business environment. This program is delivered in a 100% online format and uses the Relearning methodology to offer professionals flexibility in the organization of academic resources in a personalized way.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate certificate in Social Media completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

1.1. Social Media Branding: Relevance to personal branding

1.1.1. Role of personal branding in social networks
1.1.2. Online management platforms: Speaker of the personal brand
1.1.3. The pillars of a good personal branding strategy in the digital world

1.2. Strategic approach as the basis of Social Media Branding

1.2.1. The role of research and active listening for personal branding strategy
1.2.2. Analysis of the competition in social networks
1.2.3. Identifying the target audience for the personal branding strategy

1.3. Social media branding

1.3.1. Development of a social media plan for personal branding
1.3.2. Identifying the objectives of the personal brand on social networks
1.3.3. KPIs to analyze results

1.4. Engagement and visibility strategies for personal branding

1.4.1. Online ecosystem: definition of the digital presence and selection of platforms
1.4.2. Factors that drive engagement in social networks
1.4.3. Visibility in social networks and best practices

1.5. Creating a coherent digital presence

1.5.1. Creating a coherent brand image on social networks: visual identity, verbal anchors and style guides on social networks
1.5.2. The brand message and the role of content in the success of the strategy
1.5.3. Differentiation of the personal brand in the digital world

1.6. Content strategy: creating a content strategy for social networks that reflects the brand identity and connects with the audience

1.6.1. Content creation process for different social media platforms
1.6.2. The importance of storytelling in social media personal branding
1.6.3. Creating a publication calendar to maintain a constant and consistent online presence

1.7. Using Instagram for personal branding

1.7.1. Why be on Instagram: reports and audiences
1.7.2. Understanding the algorithm for designing content strategy on Instagram
1.7.3. Best practices to increase engagement and visibility
1.7.4. KPIs Measurement and analysis of results on Instagram

1.8. Using Facebook for personal branding

1.8.1. Why be on Facebook. Reports and audiences
1.8.2. Understanding the algorithm for the design of the content strategy on Facebook
1.8.3. Best practices to increase engagement and visibility
1.8.4. KPIs Measurement. Analysis of results on Facebook

1.9. Using Twitter for Personal Branding

1.9.1. Why be on Twitter: reports and audiences
1.9.2. Best practices to increase engagement and visibility
1.9.3. KPIs Measuring and analyzing results on Twitter

1.10. Using Tiktok for personal branding

1.10.1. Why be on Tiktok: reports and audiences
1.10.2. Best practices to increase engagement and visibility
1.10.3. KPIs Measurement and analysis of results in Tiktok

An enriching experience that will give you the keys to focus on the Social Media Branding of your own company or the companies you work for”

Teaching Objectives

With this Postgraduate certificate, the professional will be able to acquire the knowledge and skills necessary to design and execute an effective branding strategy in social networks. In addition, they will be able to create and maintain a solid and authentic brand presence online, which will improve the visibility and reach of the brand. In this way, they will be able to manage the reputation of companies on social networks and establish lasting and valuable relationships with customers. Therefore, the professional will have the necessary skills to develop a successful career in the area of Social Media Branding.

Examine the variables of analysis and measurement of results of each platform and develop effective strategies”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Social Media Branding will enable students to:

Determine the importance of personal branding on social media and how a consistent digital presence can help drive career advancement
Analyze the process of creating a content strategy that reflects personal brand identity and connects with the audience across different social media platforms
Identify the different objectives that can be applied to personal branding in the social media
Substantiate the use of Instagram, Facebook, Twitter and Tiktok for personal branding
Identify best practices on these social platforms to increase engagement and visibility of the personal brand
Examine the variables for analysis and measurement of results offered by each platform

Postgraduate Certificate in Social Media Branding

In today's digital world, social media has become a powerful tool for brand building and brand management. Social media presence has become essential for companies looking to establish a meaningful connection with their audience and strengthen their brand identity. In the Postgraduate Certificate in Social Media Branding created by TECH Global University, you will learn the strategies and best practices to use social media effectively in building a strong online brand. This program will address topics such as creating engaging content, social media reputation management, brand profile optimization, data analysis or metrics, and social media campaign planning.

Social media is a great way to build a strong online brand.

Social media offers unlimited opportunities to build a strong brand and establish an authentic connection with your audience. With our program, you'll be prepared to take full advantage of the power of social media in building your brand. Here, you'll learn how to develop an effective social media branding strategy that will allow you to stand out in the marketplace, create an engaged community of followers and convert your followers into loyal customers. enroll now and take your social media branding strategy to the next level!