The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Executive development program in Program Web Design, Usability and Analytics of TECH Global University aims to offer specialized knowledge to students in order to turn them into experts in social media. In this way, they will be able to use the most appropriate techniques and tools for the digital sphere, which will be essential to know the interests of users and provide them with the content best suited to their needs. 

A 100% online program, with multiple theoretical resources to favor the learning”

Syllabus

The content of the Executive development program in Program Web Design, Usability and Analytics is designed to promote the development of managerial skills that allow decision-making in the digital environment with greater rigor. 

Thus, throughout 275 hours of study, the students will have the opportunity to analyze a multitude of practical cases, essential to achieve a more specialized knowledge of websites and social media. It is, therefore, a real immersion in real business situations, which will provide them with specific knowledge to give a radical turn to their careers. 

It is a renewed and innovative study plan, adapted to the needs of students, who demand online formats that allow them to continue with their studies while they continue with their work. Thus, to take this program, students will have direct access to the virtual campus from the moment they formalize their enrollment, where they will find multiple theoretical and practical resources, essential to develop the appropriate skills in this field. 

This Executive development program is developed over 2 months and has 2 modules:

Módulo 1. Design, Usability and User Experience
Módulo 2. Web Analytics and Marketing Analytics 

Where, When and How is it Taught?

TECH offers the possibility of developing this Executive development program in Program Web Design, Usability and Analytics completely online. Over the course of 2 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Design, Usability and User Experience

1.1. UX Design

1.1.1. Information Architecture
1.1.2. SEO and Analytics for UX
1.1.3. Landing Pages

1.2. Technical Terms in UX Design

1.2.1. Wireframe and Components
1.2.2. Interaction Pattern and Navegacion Flow
1.2.3. User Profile
1.2.4. Process and Process Funnel

1.3. Research

1.3.1. Research in Interface Design Projects
1.3.2. Qualitative and Quantitative Approach
1.3.3. Announce the Results of the Research

1.4. Digital Design

1.4.1. Digital Prototype
1.4.2. Axure and Responsive
1.4.3. Interaction Design and Visual Design

1.5. User Experience 

1.5.1. User-centered Design Methodology
1.5.2. User Research Techniques
1.5.3. Involve the Customer in the Process
1.5.4. Shopping Experience Management

1.6. Designing the User Experience Strategy 

1.6.1. Content Trees
1.6.2. High-Fidelity Wireframes
1.6.3. Component Maps
1.6.4. Usability Guides

1.7. Usability Evaluation 

1.7.1. Usability Evaluation Techniques
1.7.2. Data Visualization
1.7.3. Data Presentation

1.8. Customer Value and Customer Experience Management 

1.8.1. Use of Narratives and Storytelling
1.8.2. Co-Marketing as a Strategy
1.8.3. Content Marketing Management
1.8.4. The ROI of Customer Experience Management

Module 2. Web Analytics and Marketing Analytics

2.1. Web Analysis 

2.1.1. The Fundamentals of Web Analytics
2.1.2. Classical Media vs. Digital Media
2.1.3. The Web Analyst's Basic Methodologies

2.2. Google Analytics 

2.2.1. Configuring an Account
2.2.2. Javascript Tracking API
2.2.3. Customized Reports and Segments

2.3. Qualitative Analysis

2.3.1. Research Techniques Applied in Web Analytics
2.3.2. Customer Journey.
2.3.3. Purchase Funnel

2.4. Digital Metrics 

2.4.1. Basic Metrics
2.4.2. Ratios
2.4.3. Setting Objectives and KPIs

2.5. Acquisition and Marketing Analytics 

2.5.1. ROI
2.5.2. ROAS
2.5.3. CLV

2.6. Strategy Analysis Areas 

2.6.1. Web Traffic Acquisition
2.6.2. Activation
2.6.3. Conversion
2.6.4. Loyalty

2.7. Data Science and Big Data 

2.7.1. Business Intelligence
2.7.2. Methodology and Analysis of Large Data Volumes
2.7.3. Data Extraction, Processing and Loading

2.8. Application Programming Interface (API) 

2.8.1. APIs and Google Analytics
2.8.2. Query Explorer
2.8.3. Supermetrics Functions

2.9. Data Visualization 

2.9.1. Visualization and Interpretation of Dashboards
2.9.2. Transforming Data into Value
2.9.3. Integration Sources
2.9.4. Reporting

2.10. Web Analytics Tools 

2.10.1. Technological Basis of WA Tools
2.10.2. Logs and Tags
2.10.3. Basic Labeling and Ad Hoc

You will be able to use the latest tools for web analytics"