Postgraduate certificate Marketing in the Metaverse

Today, the Metaverse has become a new space for companies to interact with consumers in a more immersive and personalized way, opening up new opportunities to create unique brand experiences and increase customer loyalty. In this way, this program becomes an essential tool for marketing professionals and companies to adapt to this new environment and make the most of its advantages. This 100% online program uses the Relearningpedagogical methodology, which focuses on project-based learning and the development of practical skills. Additionally, its flexibility in organizing academic resources makes it ideal for those who wish to improve their training in this field.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Marketing in the Metaverse is a program that has been designed following the guidelines required by the technology sector. Inside, the professional will find updated and rigorous information on digital marketing focused on new developments and the different non-tangible scenarios present in the metaverse. This content will be available in the virtual campus, which can be accessed from any device with an Internet connection and will be available 24 hours a day.

Additionally to its broad informative content, the most innovative audiovisual resources, developed with the latest technology, will also be available”

Syllabus

In this Postgraduate certificate course, we will delve deeper into Metaverse conversion, profitability, notoriety, conversion, retargeting and loyalty, with purchases being the fuel of the Metaverse. Additionally, the barriers of traditional advertising media are analyzed, offering a three-dimensional media loop and a transformation of advertising traditions.

The Metaverse funnel, a three-dimensional funnel that includes contacts, prospects and customers, is used in this environment. KPI's are also addressed in the Metaverse, such as attention, interest, decision, action and recall. As for advertising in the Metaverse, it discusses how to develop the senses in this environment and engage users through never-before-seen three-dimensional experiences.

It also examines NFT's as new loyalty clubs, the consumer experience in the Metaverse and marketing success stories, such as avatars, economy and gaming. TECH's Technological University's Postgraduate certificate in Marketing in the Metaverse is a 100% online program that is taught with a Relearning pedagogical methodology and offers flexibility to organize academic resources.

This Postgraduate certificate in Marketing in the Metaverse is developed over 6 weeks and is divided into 1 module:

Module 1. Marketing in the Metaverse

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing in the Metaverse completely online. Throughout the 6 weeks, the students will be able to access all the contents of this program at any time, which will allow the students to distribute their study time.

Module 1. Marketing in the Metaverse

1.1. The Metaverse New Advertising Content Consumption Platform

1.1.1. The Big Bang. Advertising Origins
1.1.2. Serotonin: The Engine that Drives Avatars
1.1.3. Immediacy, A New Satisfaction Measure

1.2. Traffic Redirection to Metaverses: Transition from Funnel to Conversion Atmospheres

1.2.1. Advertising as a Molecule Enveloping Digital Ecosystems
1.2.2. Metaverse Inhabitants
1.2.3. Metaverse Endosphere

1.3. Metaverse Conversions: Monetizing Atmospheres

1.3.1. Profitability
1.3.2. Awareness, Conversion, Retargeting, and Loyalty
1.3.3. Shopping: The Fuel of the Metaverse

1.4. Traditional Advertising Media Barriers vs. Metaverse

1.4.1. Traditional Advertising. Mediums
1.4.2. Metaverse: Loop of Three-Dimensional Supports
1.4.3. Transforming Advertising Traditions

1.5. The Metaverse Funnel: a three-dimensional funnel

1.5.1. Contacts
1.5.2. Prospectus
1.5.3. Customers:

1.6. KPI’s in the Metaverse: Measuring the Effect of Your Advertising in an Immersive Space

1.6.1. Attention
1.6.2. Interest
1.6.3. Decision
1.6.4. Action
1.6.5. Memory

1.7. Metaverse Advertising

1.7.1. Metaverse Digital Sense Development: Tricking the Mind
1.7.2. How to Engage Users Through Unseen 3D Experiences
1.7.3. New Three-Dimensional Supports

1.8. NFT's: The New Loyalty Clubs

1.8.1. Buying Loyalty
1.8.2. Showcasing Exclusivity
1.8.3. The NFT as a Metaverse Identifier

1.9. Consumption Experience in Metaverse

1.9.1. Bringing the Product Closer to the Customer
1.9.2. Three-Dimensional Environment Limitations: The 6 Senses
1.9.3. Controlled Environment Generation

1.10. Success Stories of Marketing in the Metaverse

1.10.1. Avatars
1.10.2. Economy
1.10.3. Gaming

A unique training experience, focused on the new demands in an ever-changing world”

Teaching Objectives

To guarantee a rigorous training focused on the demands of the labor field, TECH has combined the best academic content with the innovative Relearning.methodology. Therefore, as the professional advances in the development of the program, he will acquire through real cases and simulations, essential knowledge that will lead him to enhance his profile. Additionally, he will have access to audiovisual resources and complementary readings, as well as valuable information of great impact.

The knowledge that you will acquire here can be quickly applied to the work environment due to its modernization and technological advancement”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Marketing in the Metaverse will enable the student to:

Establish how online multiplayer video games emerged and what they brought as they became popular and what experiences they have carried over into virtual environments today
Develop business capacity in the Metaverse in different sectors and industries.
Analyze different social impact actions replicable in the real world
Analyze the impact of Opensource on the development of the Metaverse ecosystem
Structure a marketing plan in a new universe
Develop marketing strategies in the Metaverse
Generate a defined structure for the operation and application of the Metaverse in all the areas in which it will be developed
Determine the opportunities presented by the application of the Metaverse at personal, social and business levels

Postgraduate Certificate in Marketing in the Metaverse

The Metaverse has become a new paradigm that is revolutionizing the way brands interact with their audience and how consumers experience virtual reality. In the Postgraduate Certificate in Marketing in the Metaverse offered by TECH Global University, we will provide you with the tools and knowledge necessary to understand this new digital world and develop effective marketing strategies. Through a theoretical-practical approach, you will learn how to design innovative marketing campaigns that take advantage of the opportunities of the Metaverse, in order to generate greater visibility, engagement and sales for your brand. In addition, you will delve into the study of emerging Metaverse platforms and technologies and ways to use them to optimize your marketing strategies.

Throughout this online program, you will immerse yourself in real case studies, develop practical skills in creating content and marketing campaigns in the Metaverse, and learn how to measure and analyze the results of your strategies. In addition, you will address topics such as virtual reality, augmented reality, gamification and branding in the Metaverse, among others. Get ready to lead the future of marketing and keep your knowledge at the forefront of this digital revolution.