Content and influencer marketing, promotional actions, d-commerce strategies... With this program you will master all these techniques through a 100% online training that will elevate your talent to the top of the industry"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This syllabus brings together the most current content on the creation of Digital Content focused on sales actions through persuasive messages. In order to achieve this goal, students have access to an advanced syllabus and numerous additional pedagogical resources that they can access whenever and wherever they wish.

A syllabus that will give you access to the most up-to-date content on the most effective email marketing strategies"

Syllabus

The professional who enters into this syllabus will do so through a variety of teaching resources: video summaries of each topic, videos in detail, specialized readings or successful case studies.

In this way, students will be able to obtain a much broader and specialized vision of Copywriting for Digital Content . In just 6 months they will be able to obtain a current perspective on the approach of copywriting for websites, the formulas for writing persuasive language, the adaptation of content to the main social networks or the use of the most effective email marketing strategies.

Sales funnels are of great interest to all specialists. For this reason, this program dedicates a specific space to go into detail on the existing typologies and how to put them into practice effectively.

An advanced knowledge, which will not imply a great dedication in hours of study and memorization, since thanks to the Relearning system, the graduate will be able to consolidate the learning of the most innovative and key concepts of this program.

A unique opportunity to progress in a sector on the rise through a flexible and unparalleled Postgraduate diploma

Students only need an electronic device with an Internet connection to be able to access, at any time of the day, the content hosted on the virtual platform. An ideal educational option suitable to be compatible with the most demanding responsibilities.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. WebCopywriting

Module 2. Copywriting for Content Marketing and Social Media

Module 3. Email Marketing and Sales Funnels

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate Diploma in Copywriting for Digital Content completely online. Throughout the 6 months of specialization, they will be able to access all the contents on the program at any time, allowing them to self-manage their study time.

Module 1. WebCopywriting

1.1. Home Page

1.1.1. Home Page Functions
1.1.2. Value Proposition
1.1.3. Marketing Message
1.1.4. Common Thread
1.1.5. Body of the Text
1.1.6. Call to Action
1.1.7. Resources
1.1.8. Website Measurement

1.2. About Me Page

1.2.1. About Me Page Functions
1.2.2. Structure
1.2.3. Show Who is Behind the Brand
1.2.4. Tips
1.2.5. Add Emotion

1.3. Service Page

1.3.1. Service Page Main Objective
1.3.2. Offer Creation
1.3.3. Types of Offers
1.3.4. Service Page Structure

1.4. Sales Letter or Sales Page

1.4.1. Sales Page Importance and Function
1.4.2. Landing Page vs. Sales Page
1.4.3. Sales Letters Structure and Key Elements
1.4.4. Sales Pages in Video Format
1.4.5. Other Landing Pages

1.5. Online Store Pages and Product Sheets

1.5.1. Online Stores General Characteristics
1.5.2. E-commerce Structure
1.5.3. Importance of Product Sheets
1.5.4. How to Create Them so that They Sell More

1.6. UX Writing or How to Improve the User's Experience through Text

1.6.1. Understanding UX Writing
1.6.2. What is UX Writing
1.6.3. Differences Between UX Writing and Copywriting
1.6.4. Microcopy and UX Writing

1.7. UX Writing and Brand Engagement

1.7.1. Onboardings
1.7.2. Call to Action Buttons
1.7.3. Product Descriptions
1.7.4. Forms
1.7.5. Confirmation Messages
1.7.6. Password Recovery and E-mail Validation Messages
1.7.7. Success Messages
1.7.8. Empty States
1.7.9. Timeout Messages
1.7.10. Frequently Asked Questions Guide
1.7.11. Error Messages

1.8. Inclusion and Diversity in UX Writing

1.8.1. Importance of Accessibility in Our Texts
1.8.2. Audience Diversity and User Experience
1.8.3. The Role of Language in the User Experience
1.8.4. Guidelines for Writing Inclusive Texts

1.9. Accessibility and UX Writing

1.9.1. Importance of Accessibility in Texts
1.9.2. How to Make Our Texts Accessible
1.9.3. Screen Readers
1.9.4. The ALT Attribute

1.10. UX Writer as a Specialization

1.10.1. UX Writer Profile
1.10.2. Required Skills
1.10.3. Useful Resources
1.10.4. Final Reflections

Module 2. Copywriting for Content Marketing and Social Media

2.1. Understanding the New Way of Selling

2.1.1. What is Content Marketing?
2.1.2. Types of Content We Can Create
2.1.3. Articles
2.1.4. Interviews
2.1.5. Lists
2.1.6. News
2.1.7. Videos
2.1.8. Storytelling
2.1.9. Success Stories
2.1.10. Guest Articles
2.1.11. Infographics, Statistics or Charts

2.2. Tools to Generate Content Ideas

2.2.1. Specific Online Tools
2.2.2. Chat GPT
2.2.3. Topic Recycling
2.2.4. Content Curation
2.2.5. FAQ (Frequently Asked Questions)

2.3. Social Networks: Great Allies of Copywriting

2.3.1. Copywriting for Social Networks
2.3.2. Identify the Competition
2.3.3. Get to Know the Followers
2.3.4. Seek Out Feedback

2.4. Specific Features of Each Social Network

2.4.1. Copy for Facebook
2.4.2. Copy for Instagram
2.4.3. Copy for Pinterest
2.4.4. Copy for TikTok

2.5. Copywriting for LinkedIn

2.5.1. Copy in the Banner
2.5.2. Copy in the Profile
2.5.3. Copy in the "About" Section
2.5.4. Types of Content to be Published
2.5.5. Other Aspects of the Professional Network

2.6. Copywriting for Audio and Video Scripts

2.6.1. Audio or Video
2.6.2. Videopodcast: Best of Both Worlds
2.6.3. How to Make Videos for Youtube
2.6.4. The Importance of Writing a Podcast Script 
2.6.5. How to Write a Podcast Script Step by Step
2.6.6. Measuring and Converting with Podcast Strategy

2.7. Copywriting for Blogs

2.7.1. Knowing your Audience. What Would You Like to Read?
2.7.2. Which Words to Choose
2.7.3. How to Structure the Article
2.7.4. Which Images to Choose
2.7.5. How to Improve the SEO

2.8. Keywords for a SEO Strategy

2.8.1. Keyword Sources
2.8.2. Keyword Research Tools
2.8.3. Organize your Keyword Research
2.8.4. Search Intent
2.8.5. Buyer Journey
2.8.6. Analyze SERP

2.9. Content Plan

2.9.1. Analysis of the Situation
2.9.2. Setting Objectives and KPIs
2.9.3. Target Audience
2.9.4. Content Strategy Definition
2.9.5. Channel Definition
2.9.6. Editorial Calendar
2.9.7. Measuring Results

2.10. Copy for Merchandising, Packaging and Other Physical Formats

2.10.1. Benefits of Copy in Physical Formats
2.10.2. Wrapping and Labels
2.10.3. Advertising and Posters
2.10.4. Documentation and Invoices
2.10.5. Store, Office or Physical Location

Module 3. Mail Marketing and Sales Funnels

3.1. Email Marketing General Aspects

3.1.1. What is Email Marketing?
3.1.2. Features
3.1.3. Structures
3.1.4. Types of Emails

3.2. How to Create A List of Subscribers From Scratch

3.2.1. Strategies for Building the List
3.2.2. Channels for Getting Support
3.2.3. Email Marketing Tools
3.2.4. Email Frequency

3.3. How to Write Emails According to the Objectives

3.3.1. Content Emails
3.3.2. User Experience Emails
3.3.3. Sales Emails
3.3.4. Sources of Content Inspiration

3.4. How Not to Go Unnoticed in the Inbox

3.4.1. Formulas for Creating Headlines
3.4.2. Example of First Subscription Email Sequence
3.4.3. Example of Corporate Email
3.4.4. How to Avoid Ending Up in the Spam Folder

3.5. How to Sell through Email Marketing

3.5.1. How to Sell with Email Marketing
3.5.2. Examples of Email Sequences
3.5.3. Examples of Follow-up Emails
3.5.4. Examples of Closing Sales and Post-sales Emails

3.6. Other Aspects to Take into Account

3.6.1. Length
3.6.2. Measurement
3.6.3. Customization
3.6.4. Delivery Schedule

3.7. Sales Funnel: Minimum Viable Funnel

3.7.1. Sales Funnel: Minimum Viable Funnel
3.7.2. Lead Magnet in the Sales Funnel
3.7.3. Boosting your Funnel Organically
3.7.4. Advertising for the Sales Funnel. Taking your Funnel to a Higher Level

3.8. Permanent Funnels

3.8.1. Why You Should Have an Automatic Sales Funnel
3.8.2. Elements that Allow You to Maintain and Optimize Your Funnel
3.8.3. Maintenance, Reviews and Analytics
3.8.4. Closing the Sales Funnel

3.9. Launch Funnels

3.9.1. How to Prepare Your Launch
3.9.2. Funnels for Live Launch and Modalities
3.9.3. Specific Advertising for Launches
3.9.4. Turning Your Funnel Into an Evergreen Launch

3.10. Email Marketing vs. Chatbot or WhatsApp

3.10.1. Advantages of Chatbots
3.10.2. Advantages of Email Marketing
3.10.3. Personalizing the Message through Segmentation
3.10.4. Can WhatsApp Complement the Email Marketing Strategy?

Do you want to use chatbots to communicate with your customers? Learn with this program all the pros and cons about their use"