The Postgraduate diploma program designed by TECH will provide you with the necessary tools to manage the communication of companies in the fashion and beauty sector in an excellent way"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Fashion, Beauty and Luxury Business Communication at TECH is a customized program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success in the management of business reputation. 

TECH focuses on enhancing and developing management and leadership skills in the field of communication. Thus, you will be able to select, train and motivate effective and high-performance work teams"

Syllabus

The contents of this Postgraduate diploma are led by professionals in the areas of communication, who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.  

Throughout the syllabus, all the aspects of communication management in companies in the fashion, beauty and luxury sector will be analyzed, with the aim of providing the student with an in-depth knowledge of how these departments work and how to manage them optimally. 

A journey that will lead students to recognize the strategies that enhance the results of companies in these sectors and that will allow them to use the most effective means to implement successful action plans. 

All of this development, under the guidance of professionals recognized and valued worldwide, in order to learn from the best, with the best learning system and a stimulating and attractive training process.  

Another key to the success of this program is the possibility of being the student themselves who decides how to organize his learning: from the time, to the place and intensity of study. In this way, the institution ensures that this effort is fully compatible with personal and professional life. So that the student never loses motivation. 

In this sense, the program is 100% online, although the student will be able to download the contents, to continue offline if desired. In addition, the student will have illustrative videos, review audios, an online library with complementary material and the help and support of a tutor throughout the process.  

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Introduction to Communication in the MBL Industry
Module 2. Content Creation: The Message
Module 3. Communication Techniques in the MBL Ecosystem

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma in Fashion, Beauty and Luxury Business Communication. completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Introduction to Communication in the MBL Industry

1.1. Development and Evolution of the Fashion Industry

1.1.1 Fashion Throughout History
1.1.2 Evolution of the Textile Industry
1.1.3 The Fast Fashion Model and Today's Consumer Industry

1.2. Main Milestones and Characteristics of the Beauty and Perfumery Industry

1.2.1 History of Perfumery
1.2.2 Perfumery as the Main Point of Contact to the Luxury Market
1.2.3 Communication in the Main Beauty and Perfumery Retail Chains

1.3. Introduction to the Sociology of Fashion

1.3.1 Fashion as a Social Agent
1.3.2 Sociology of Trends
1.3.3 Fashion as an Artistic Concept

1.4. Luxury in the 21st Century and the Digital Experience

1.4.1 New Ways of Understanding Luxury
1.4.2 Fashion and Luxury in the Digital Environment
1.4.3 How Digital Tools Can Enrich the Luxury Experience

1.5. Adaptation of the Brand Discourse to Each Communication Channel

1.5.1 Main Communication Channels in the Fashion, Beauty and Luxury Industry
1.5.2 Mapping Out the Communication Strategy: Channel and Message Selection
1.5.3 The Profile of the Communicator in Social Media

1.6. Evolution of Brand Legacy in the Luxury Industry

1.6.1 History as a Backdrop. Building a Brand Discourse from the Past
1.6.2 The Role of Creative Management in the Brand Discourse
1.6.3 Beginning the Brand Legacy in the 21st Century

1.7. Fashion Communication in the Digital Environment. Globalization and the Single Market

1.7.1 Communicating in the Digital Environment
1.7.2 Internationalization of Brands
1.7.3 Effects of Globalization on Fashion and Beauty Communication

1.8. Principles of Branding

1.8.1 The Brand Is What Prevails Management of Intangibles
1.8.2 Tons and Manners Construction of the Brand Discourse
1.8.3 Building a Brand in a Global Market

1.9. Approach to Sustainability in the MBL Markets

1.9.1 Sustainability and Environment in the Fashion System Actors and Processes
1.9.2 Diversity and Inclusion in the Fashion and Beauty Industry
1.9.3 Sustainability in the Luxury Market

1.10. The Communication Professional in the Fashion Industry

1.10.1 The Role of the Communication Department in a Fashion Company
1.10.2 Outsourcing of the Communication Department The Role of Agencies
1.10.3 Professional Profiles of Communication in the Fashion, Beauty and Luxury Industry

Module 2. Content Creation: The Messagee

2.1. Elements of Communication: The Sender, the Receiver and the Message - Slogan

2.1.1 The Communication Process and the Components Involved
2.1.2 Cognitive, Emotional and Social Messages in the Fashion Ecosystem
2.1.3 Evolution of the Advertising Slogan in the Beauty Market

2.2. Traditional Methods of Information Transmission in the Fashion Industry: Advertising

2.2.1 Advertisements as Sources of Value Transmission
2.2.2 The Formation of the Stereotype from the Prototype
2.2.3 The Structure and Composition of an Advertising Cartoon

2.3. New Tools for Digital Content Creation: Ads

2.3.1 Google Ads Algorithm
2.3.2 Matching Levels and Key Metrics
2.3.3 Creating an Ad for the Digital Environment

2.4. Channels for the Diffusion of Content in Fashion, Luxury & Beauty

2.4.1 Fashion Consumer Preferences
2.4.2 The Off and Online Media and Their Complementarity
2.4.3 Trends in the Dissemination of Information in the Luxury Market

2.5. Personalization of Contents in the Luxury Sector

2.5.1 The Style of Fashion Language and Its Technicalities
2.5.2 Happiness, Quality and Functionality versus Cheap, Free and Urgent
2.5.3 Omnidirectional Communication between Brand and User

2.6. Implementing Content Automation in CRM

2.6.1 What Is CRM and What Is It For?
2.6.2 Types of Messages According to Customer Segmentation
2.6.3 Salesforce Structure and Usability

2.7. Design and Layout of the Fashion, Beauty and Luxury Newsletter

2.7.1 The Organization and Structure of the information
2.7.2 Differences between the Press Release, the Newsletter and the Advertisement
2.7.3 Frequency of Notifications and Measurement of Impact

2.8. The Style of Language and the Impact of Image in the Fashion Industry

2.8.1 The "Fashion" Colors: Integrating Pantone in Your Communication Strategy
2.8.2 What Do Fashion Specialists Talk About?
2.8.3 Information Design

2.9. CMS Structure and Application

2.9.1 The Purpose of the Content Management System
2.9.2 Content Types for the Fashion Web
2.9.3 Prestashop

2.10. The Contingency Plan

2.10.1 Key Points in the Planning of Content in the Fashion and Beauty Areas
2.10.2 Seasonal Campaigns in the Fashion Industry
2.10.3 Launching Flash Campaigns

Module 3. Communication Techniques in the MBL Ecosystem

3.1. The Fashion Ecosystem and Its Composition

3.1.1 Construction and Maintenance of a Phygital Ecosystem
3.1.2 Search Resources and the Development of SERPs
3.1.3 Ecosystem Monitoring and Retrofitting

3.2. Creation of a Brand Ecosystem: SEO, SEM and SMO

3.2.1 Positioning of Digital Content: SEO
3.2.2 The Creativity of SEM Campaigns
3.2.3 The Relevance of SMO in the Fashion Industry

3.3. Differences and Similarities in MBL Brand Communication

3.3.1 Differences between a CMS Website and an E-commerce Site
3.3.2 Evolution of Communication Objectives
3.3.3 Interaction in Content Creation

3.4. Traditional Offline Communication Techniques: Press Release, News, and News Report

3.4.1 Objective Communication: The Press Release and Relevant Information
3.4.2 Social Communication: The News as a Driver of New Information
3.4.3 Commercial Communication: The Advertorial as a Sales Element

3.5. The Creation of Blogs and Digital Dissemination Magazines

3.5.1 Bidirectional Communication in Static Tools
3.5.2 Structure and Composition of Blogs
3.5.3 Content Creation for Digital Fashion Magazines

3.6. Transmedia Narrative and Storytelling

3.6.1 The Composition of Space and Time in Fashion Communication
3.6.2 Virtual Realism in Transmedia Storytelling
3.6.3 Stages in Storytelling Creation

3.7. The Audiovisual Language in the Fashion Environment

3.7.1 The Strength of the Image for the Beauty Sector
3.7.2 The Storyline in a Brand Story
3.7.3 The Creation of Fashion Icons and Myths

3.8. The Creation of Content Based on the Google Trends Universe

3.8.1 Functioning and Search Dynamics in Google Trends
3.8.2 The Description of the Story in Relation to Keywords and Fashion Tagging
3.8.3 The Integration of Competitors and Virality

3.9. Functioning of an Ecosystem in the Whole Universe

3.9.1 Alignment of Content and Trends
3.9.2 The Musical Atmosphere in Audiovisual Communication
3.9.3 Fashion Films

3.10. Redefinition and Adaptation of the Brand Ecosystem

3.10.1 Creativity, Innovation and Invention as Dynamics of Growth
3.10.2 Inspiration and Aspirations of the Fashion Industry
3.10.3 Reordering the Fashion Universe: Content for the Whole Community 4.10.4.

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"