The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Business Digitalization is a tailor-made program, taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a Project Manager. 

A very well completed syllabus with which to analyze the entire process of digitalization of a company"   

Syllabus

The Postgraduate diploma in Business Digitalization of TECH Global University is an intensive program that prepares you to face challenges and business decisions in the field of integrated project management. 

The content of the Postgraduate diploma in Business Digitalization is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Over the course of 450 hours, the student analyzes a plethora of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.  

This Postgraduate diploma deals in depth with all areas of the company and is designed to train managers who understand project management from a strategic, international and innovative perspective. 

A plan designed for students, focused on professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. The Digital Environment in Business Processes
Module 2. Digital Transformation as a 360º Strategy
Module 3. Legal Aspects of the Digital Transformation

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. During the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. The Digital Environment in Business Processes

1.1. The Digital World

1.1.1. Trends and Opportunities
1.1.2. Digital Transformation: Choice or Necessity
1.1.3. The Impact of the Digital Age on Customers

1.2. Impacts of Digital Transformation

1.2.1. Internal and External Communication
1.2.2. In Sales and Customer Channels
1.2.3. New Business Models

1.3. Process Management

1.3.1. Processes
1.3.2. Process and Cycle Deming
1.3.3. Business Process Mapping

 1.3.3.1. Strategic Management
 1.3.3.2. Operational or Value Chain
 1.3.3.3. Support

1.4. Optimization in Process Management

1.4.1. Process Based Focus
1.4.2. Process Improvement Phases
1.4.3. Continuous Improvement and Organization

1.5. Process Innovation

1.5.1. Design Thinking
1.5.2. Agile Approach
1.5.3. Lean Start-up

1.6. Digital Strategy in the Company

1.6.1. Digital Marketing and e-Commerce
1.6.2. Integrating Traditional and Digital Marketing
1.6.3. Online Marketing Tools

1.7. Organizational Environment

1.7.1. Change Management
1.7.2. Strategy for the Management of Change
1.7.3. Organizational Change Implementation

1.8. Analysis and Management of Data

1.8.1. History, Evolution and Trends of Web Analytics
1.8.2. The Importance of Data Analytics
1.8.3. Big Data and Business Intelligence

 1.8.3.1. Big Data
 1.8.3.2. Business Intelligence (BI)

1.9. Innovation and Technology

1.9.1. Innovative Companies
1.9.2. Competitiveness Factors. Creativity and Innovation
1.9.3. Innovation and Process Management

1.10. Applications and Success Stories

1.10.1. Path of Digital Transformation
1.10.2. Projecting Digital Transformation
1.10.3. How to Succeed in Digital Transformation

Module 2. Digital Transformation as a 360º Strategy

2.1. 360º Strategy

2.1.1. Brand Awareness
2.1.2. Content Mapping and Customer Journey
2.1.3. Always on Strategy

2.2. Rebranding

2.2.1. Rebranding
2.2.2. When to Apply a Rebranding Strategy?
2.2.3. How to Apply a Rebranding Strategy?

2.3. HR Marketing

2.3.1. Recruitment Marketing
2.3.2. Phases del HR Marketing
2.3.3. Communication Strategy: Internal and External

2.4. Relationship Marketing

2.4.1. Relationship Marketing
2.4.2. Inbound Marketing
2.4.3. Tools

2.5. Innovation Ecosystems and Communities

2.5.1. Innovation Ecosystems
2.5.2. Types of Profiles
2.5.3. Keys for Having an Internal and External Community

2.6. Social Selling

2.6.1. Social Selling
2.6.2. How to Apply Social Selling Strategy
2.6.3. Applications Based on Social Selling

2.7. Experience Marketing

2.7.1. Experience Marketing
2.7.2. Objectives in an Experiential Marketing Campaign
2.7.3. Use of Technology in Experiential Marketing

2.8. Branded Content and Native Advertising

2.8.1. Branded Content and Debranding
2.8.2. Content Marketing vs. Brand Journalism
2.8.3. Native Publicity

2.9. Real Time Marketing

2.9.1. Real Time Marketing
2.9.2. Preparation of a Real Time Marketing Campaign
2.9.3. Personalization as a Key Concept
2.9.4. Corporate Social Responsibility

2.10. Key Performance Indicators (KPIS) in the Digital Era

2.10.1. Organizational Indicators
2.10.2. Innovation Indicators
2.10.3. Marketing Indicators

Module 3. Legal Aspects of the Digital Transformation

3.1. Law in the Digital Transformation

3.1.1. Relationship Between Law and Technology
3.1.2. Challenges of Law in the Digital Era
3.1.3. Forms of Association
3.1.4. Big Data
3.1.5. Legal Challenges of Artificial Intelligence
3.1.6. Tax Aspects

3.2. Corporate Recruitment

3.2.1. Conceptualization of Corporate Recruitment
3.2.2. Technology Transfer Contracts
3.2.3. Smart Contracts
3.2.4. Cloud Computing
3.2.5. The Digital Labor Contract
3.2.6. Remote Work

3.3. Intellectual Property

3.3.1. Copyright and Related Rights
3.3.2. Multimedia Content and Protection Measures in the Digital Environment
3.3.3. International Copyright System
3.3.4. Distinctive Signs (Trademarks, Names, Trade Names, Trade Ensigns and Appellations of Origin)
3.3.5. Patents (Inventions, Utility Models and Industrial Designs)
3.3.6. Domain Names

3.4. Legal Information Technology

3.4.1. Blockchain
3.4.2. Digital Signatures and Electronic Signatures
3.4.3. Computer Forensics

3.5. Competition/Antitrust

3.5.1. Market Analysis: Microeconomics
3.5.2. Competition Law in the Digital Age
3.5.3. Defence and Compliance Strategies

3.6. Free Trade Agreements

3.6.1. Fundamental Elements of Free Trade Agreements
3.6.2. Competitive Advantages of Free Trade Agreement Management
3.6.3. Main Free Trade Agreements in the Digital Area

3.7. Valuation of Intangible Assets

3.7.1. Classification of Intangible Assets
3.7.2. International Asset Valuation Standards
3.7.3. Current Trends in the Intangible Economy

3.8. Protection of Personal Data

3.8.1. Applicable Concepts
3.8.2. Databases
3.8.3. Big Data
3.8.4. Data Protection in the European Union and in the United States

3.9. Protection of Consumer Rights

3.9.1. Consumer Rights
3.9.2. International Regulation of Electronic Commerce
3.9.3. Consumer Arbitration
3.9.4. Tendencies

3.10. Legal TECH

3.10.1. Legal TECH for Documents
3.10.2. Legal TECH for Contracts
3.10.3. Legal TECH for Finance
3.10.4. Legal TECH for Design
3.10.5. Legal TECH for Evidence

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"