Learn everything you need to perform quality Audiovisual Product Management by of mastering the necessary knowledge"

Learning about the audiovisual market and its industry requires the study of the ins and outs of the system. Knowing the cult authors, systems and communicative keys is fundamental and will therefore be one of the fields of work of this program. 

In addition, this comprehensive program will give you access to the most interesting content in the field of audiovisual environment management. At this point, learning what are the current challenges of the digital landscape and understand what they mean in terms of organization of new businesses is a prerequisite. 

A complete tour that will also lead you to the analysis of the contemporary situation of audiovisual production in multiple contexts. 

All of the aspects that the audiovisual professional should know about Audiovisual Product Management"

This postgraduate diploma in Audiovisual Product Management contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the course has finished

Theory alone is insufficient: We provide you with the most practical and competent expertise”

Our teaching staff is made up of working professionals. That way we can be sure to offer you the educational update we aim to provide. A multidisciplinary team of professors prepared and experienced in different environments who will cover the theoretical knowledge in an efficient way, but, above all, who will put the practical knowledge derived from their own experience at the service of the program: one of its differential qualities. 

This mastery of the subject is complemented by the effectiveness of the methodological design of this postgraduate diploma. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education. 

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice learning: with the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way. 

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

The forms of Audiovisual Product Management and the interpretation of its message, in a program of high interest for the professional in this sector"

The objectives that TECH sets in each of its educational programs are focused on achieving a global impulse to the development of the students, not only in the academic field, in which the highest quality standards are set, but also in the personal field. To this end, a stimulating and flexible development is offered that allows you to achieve the satisfaction of completing your goals effectively. 

Learn in an efficient and stimulating way and achieve your professional goals with the quality of a high impact educational program"

General Objectives

• Know the structure of the audiovisual system
• Learn how new businesses are managed and configured in the contemporary landscape 
• Know how audiovisual content is managed and produced 

Specific Objectives

Module 1. Structure of the Audiovisual System 

• Know the basis of the functioning of the audiovisual system (to fix fundamental contents, to know the authors/texts worked on in each topic)
• Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication (understanding the main ideas, relating concepts and elements)
• Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Identify current issues and debates concerning the audiovisual system

Module 2. Cultural Industries and New Communication Business Models

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 3. Management and Promotion of Audiovisual Products 

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
• Identifying the different audiovisual exhibition windows and monitoring amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

We boost your professional growth with this postgraduate diploma in Audiovisual Product Management of high professional quality"