Create an innovative fashion brand that is recognized in the market and that gains the favor of consumers”

For a brand to be successful, not only is it essential to create novel, innovative collections that follow current trends, it is also important to focus work on business management and to pursue the brand's objectives. As such, with the perfect combination of creativity, design and management, it will be possible to reach a level of knowledge and brand identity that will lead to consumer loyalty while achieving a constant growth in sales.
 
The Postgraduate diploma in Creative Direction in Fashion Design has been developed precisely to offer students all the knowledge they need to manage a brand successfully. They will be able to control each process, but also identify market opportunities to guide the focus of future designs. To do so, they are offered a comprehensive syllabus, ranging from textile products, to styling, trends, or entrepreneurship and creative direction.

Thanks to this, students will be able to participate in all the creative and marketing processes involved in a collection, acquiring the necessary level of competence to create their own brand or be part of the management teams of the most reputable fashion companies in the industry. Furthermore, the program's main advantage is that it is offered in a 100% online format, so students can perfectly balance their studies with the rest of their daily obligations. Therefore, the students themselves will decide where and when they would like to study, without having to commute to a physical location or follow a predetermined schedule.  

Your work as a creative director will be essential for your brand to achieve the success of Dior or Versace” 

This Postgraduate diploma in Creative Direction in Fashion Design contains the most complete and up to date academic program on the market. Its most notable features are: 

• Practical cases presented by experts in fashion  
• The graphic, schematic, and practical contents with which they are created provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Special emphasis is placed on innovative methodologies in creative direction in fashion design 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Thanks to this program, you will be able to coordinate the launch of your brand's new collections, achieving a greater market impact” 

Its teaching staff includes professionals from the fashion industry, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.    

A 100% online program where you can find all the theoretical and practical resources required to become a successful creative designer"

If you want to take your collections to the main international catwalks, do not hesitate and expand upon your education with this program"

The program for this Postgraduate diploma in Creative Direction in Fashion Design at TECH has been planned considering all issues professionals in the field must be able to handle for their collections to truly become the success of the season. Not only that, but it will also be essential to create a recognizable and prestigious brand such that just its image, logo or name will be recognized by the public as a symbol of quality and fashion. 

Take a top-level tour of the main trends in creative direction for the fashion industry”

Module 1. Textile Products

1.1. Anthropology of Design 

1.1.1. The Transformation of Clothing into Sportswear 
1.1.2. Visual Thinking: Rhetoric and Language 
1.1.3. The Artification of Products in the Fashion Industry 

1.2. Gender in Product Design 

1.2.1. Women's Clothing 
1.2.2. Male Suits 
1.2.3. The Hybridization of the Fashion Garment 

1.3. Accessory Design 

1.3.1. Leather and Synthetic Materials 
1.3.2. Jewelry 
1.3.3. Footwear  

1.4. Product Design  

1.4.1. Prototyping 
1.4.2. The Fashion Tech Environment and New Industrial Fabrics 
1.4.3. Transformation of Prototypes 

1.5. Fashion Garment Manufacturing 

1.5.1. The Sewing Machine 
1.5.2. Body Volume and Measurements  
1.5.3. Sewing Techniques and Garment Assembly 

1.6. Industrial Production: Fashion Garments I 

1.6.1. Pattern Making and Production Techniques 
1.6.2. Stampings 
1.6.3. Moulage and Industrial Pattern Making  

1.7. Industrial Production: Fashion Garments II 

1.7.1. Scaling Techniques  
1.7.2. Size Scaling 
1.7.3. Pattern Transformation 

1.8. Textile Design  

1.8.1. Fabrics and Materials  
1.8.2. Corporate and Seasonal Palette 
1.8.3. Product Development Techniques  

1.9. Lingerie and Corsetry  

1.9.1. Specific Fabrics for Intimate Apparel 
1.9.2. Specific Patterns 
1.9.3. Garment Assembly  

1.10. Product Testing  

1.10.1. Establishing Product Competencies 
1.10.2. Evaluating Products in Relation to the Market and Consumers 
1.10.3. Redesigning Products 

Module 2. Styling and Fashion Trends 

2.1. The Global Consumer: East and West 

2.1.1. Fashion in the Context of Globalization 
2.1.2. Asian Ostentation 
2.1.3. The Western Legacy 

2.2. Consumer Needs Today  

2.2.1. New Consumer Profiles 
2.2.2. The Prosumer  
2.2.3. Decision-Making during the Purchasing Process 

2.3. Visual Expression of Color 

2.3.1. The Importance of Color in Purchasing Decisions 
2.3.2. Chromatic Emotions 
2.3.3. Color in the Fashion Ecosystem 

2.4. Trend Analysis and Research 

2.4.1. The Trend Hunter 
2.4.2. From Trendsetters to Mass Consumption 
2.4.3. Specialized Agencies 

2.5. Strategic Launching  

2.5.1. Macrotrends and Microtrends 
2.5.2. Novelty, Trend and Hype 
2.5.3. The Product Diffusion Cycle 

2.6. Trend Analysis Methodology 

2.6.1. The Art and Science of Predictive Analytics 
2.6.2. Sources of Information in the Fashion Market 
2.6.3. Extracting Insights 

2.7. The Lifestyle of Fashion Consumers 

2.7.1. Values and Priorities 
2.7.2. The New Luxury and Its Place in the Fashion Marketplace 
2.7.3. Between the Physical Store and e-Commerce  

2.8. The Conceptualization of the Fashion Market 

2.8.1. Purchase Experience 
2.8.2. Hotspots 
2.8.3. Digital Concept Stores  

2.9. Trend Reports  

2.9.1. Structure and Composition 
2.9.2. Introduction  
2.9.3. Assessment and Decision-Making 

2.10. Post-Pandemic Consumer Trends 

2.10.1. Permanent Changes in Consumer Habits 
2.10.2. Purchases of the Future 
2.10.3. Technology and Sustainability: The Axes of Change 

Module 3. Entrepreneurship and Creative Direction Workshop

3.1. Innovation and Creativity in Fashion Markets  

3.1.1. Reinventing What Already Exists in Fashion Design 
3.1.2. Creating New Patterns from Scratch 
3.1.3. Patents on Fabrics  

3.2. Disruptive Thinking and Design Thinking 

3.2.1. Disruptive Thinking and Global Impact 
3.2.2. The Visual Outline of Design Thinking 
3.2.3. Problem Solving 

3.3. Leadership and Business Mentality 

3.3.1. The Team 
3.3.2. Personal Brands 
3.3.3. Managing Business Evolution and Growth  

3.4. The Value Chain in the Fashion and Luxury Industry 

3.4.1. Structure of the Global Fashion Market 
3.4.2. The Traditional Value Chain 
3.4.3. The Evolution of Links in the Fashion Value Chain 

3.5. The Fashion Start-Up  

3.5.1. Legal Framework 
3.5.2. Financing Rounds 
3.5.3. The Leap to Internationalization 

3.6. Creative Direction for Fashion Businesses 

3.6.1. The Dynamics of Creativity  
3.6.2. Professional Profiles  
3.6.3. Roles of the Creative Director 

3.7. The Neurobiology of Creativity 

3.7.1. Intelligence  
3.7.2. Creative Quantification 
3.7.3. Social Media  

3.8. Creativity Techniques 

3.8.1. Idea Deadlock  
3.8.2. Idea Generation Techniques 
3.8.3. CRE- IN 

3.9. Sources of Inspiration  

3.9.1. Mastering the Past of Fashion 
3.9.2. Aspirations: The Future  
3.9.3. The Compositional Balance between Past and Future 

3.10. Staging 

3.10.1. The Compositional Framework in a Fashion Collection 
3.10.2. The Viewer's Perception  
3.10.3. Imaginary in Fashion Brands 

Thanks to your creativity, your brand will achieve a level of public recognition that will place it as one of the most sought-after in the market”