It is impossible to read 'EA Sports it's in the game' without the characteristic voice that accompanies it. With this Postgraduate certificate you will learn the keys behind the great video game slogans" 

The brand of a video game company must perfectly synthesize its artistic and professional objectives and the spectrum of its target audience. The PlayStation, Nintendo or Xbox logos have evolved over the decades, always maintaining their characteristic essence that distinguishes them in front of the audience of millions of gamers around the world

It is precisely this essence that is the key to commercial success when it comes to branding, since it is the public that ends up identifying the brand with this essence. Knowing how to define it, separate it from other concepts and make it easily recognizable to the potential public is the path to follow to achieve a good impact on the market

To respond to this urgent need of the video game professional to have a good branding, strategy, TECH has developed this degree, which includes the advice and methodology of experts in the field so that the student can apply an efficient brand management strategy with positive results

In this way, it is a unique opportunity to acquire a series of specific knowledge and skills that will propel the student's career towards professional success in the field of video games

The great brands of video games are designed to the millimetre, with great creative teams behind them that bring all their creativity to the creation of the same. Be part of those teams with this Postgraduate certificate"

This Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands contains the most complete and up-to-date program on the market. The most important features include:

• The study of all aspects by which a brand is known 
• Special attention to detailing the entire creative process of  Creative Branding, from conception to execution of communication plans
• The different resources and tools provided to the student for later use in the workplace
• Emphasis on innovative methodologies that enhance the student's profile in comparison to other similar ones

Gamers are very passionate about brands that connect with them. Earn the respect of thousands of users by knowing how your company should relate to them" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will be able to cover all aspects of video game branding. From the phrases to attract the public to the brand image itself"

You will be able to stand out in the video game industry thanks to a unique and professional teaching in creative branding"

This Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands contains all the didactic material and professional teachings for the student to graduate as a true expert in corporate and creative communication of video games. Supported by a large amount of audiovisual material, as well as numerous practical examples, the study of the Postgraduate certificate is made easier for the student without lessening or limiting the depth of the contents taught. 

You'll be ready to name and shape the big brands that will transform the future of video games"

Module 1. Creative Branding: Communication and Management of Creative Brands 

1.1. Brands and Branding  

1.1.1. The Brands  
1.1.2. The Evolution of Branding  
1.1.3. Positioning, Brand Personality, Notoriety  

1.2. Brand Building  

1.2.1. Marketing Mix  
1.2.2. Brand Architecture  
1.2.3. Brand Identity  

1.3. Brand Expression  

1.3.1. Graphic Identity  
1.3.2. Visual Expression  
1.3.3. Other Elements that Reflect the Brand  

1.4. Communication.  

1.4.1. Focuses  
1.4.2. Brand Touchpoints  
1.4.3. Communication techniques and tools  

1.5. Branded Content  

1.5.1. From Brands to Entertainment Platforms  
1.5.2. The Rise of Branded Content  
1.5.3. Connecting with the Audience through Unique Storytelling  

1.6. Visual Storytelling  

1.6.1. Brand Analysis  
1.6.2. Creative Advertising Concepts  
1.6.3. The Creative Fan  

1.7. Customer Experience  

1.7.1. Customer Experience(CX)  
1.7.2. Customer Journey  
1.7.3. Brand Alignment and CX  

1.8. Strategic Planning  

1.8.1. Objectives  
1.8.2. Identification of Audiences and Insights  
1.8.3. Designing the Corporate Strategy:  

1.9. Performance  

1.9.1. Briefing  
1.9.2. Tactics  
1.9.3. Production plan  

1.10. Assessment  

1.10.1. What to Evaluate?
1.10.2. How to Assess it? (Measuring Tools)  
1.10.3. Results Reports 

The professional and personal leap that your career will take after completing this Postgraduate certificate will be remarkable, with a set of skills that will distinguish you within the video game industry"