You will be a key player in every Marketing department thanks to your management, leadership and work organization skills" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This program has been developed by a team of experts with extensive experience in the field of marketing and team management. This guarantees that the student is accessing a teaching material that meets the demands of the current market and prepares the student for the most complex challenges when it comes to assuming positions of responsibility related to marketing strategy. 

Enroll now in this Postgraduate diploma and start building your leadership with the knowledge and skills necessary for any professional business marketing manager" 

Syllabus

The Postgraduate diploma in Strategy in Marketing Management prepares students for the main challenges and difficulties that may be encountered in the field of leadership, within the context of marketing team management. 

In this way, the syllabus reviews the most important managerial skills that the student must have, the main methodologies of management strategy and the specific planning in leadership that the student must adopt in the field of Marketing. All this is divided into 3 modules of convenient study for the student, as they are in turn divided into several clear and specific subtopics. 

In addition, during the 375 hours of teaching, the student will also study real practical cases proposed by the professors in which the student will see the authentic application of all the methodology and strategies learned throughout the program. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Managerial Skills 
Module 2. Management and Strategy 
Module 3. Strategy in Marketing 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Strategy in Marketing Management completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Managerial Skills

1.1. Public Speaking and Spokesperson Education 

1.1.1. Interpersonal Communication
1.1.2. Communication Skills and Influence
1.1.3. Communication Barriers

1.2. Communication and Leadership

1.2.1. Leadership and Leadership Styles
1.2.2. Motivation
1.2.3. Skills and Abilities of the Leader 2.0

1.3. Personal Branding

1.3.1. Strategies for Personal Brand Development
1.3.2. Personal Branding Laws
1.3.3. Tools for Creating Personal Brands

1.4. Team Management

1.4.1. Work Teams and Management Meetings
1.4.2. Managing Change Processes
1.4.3. Managing Multicultural Teams
1.4.4. Coaching

1.5. Negotiation and Conflict Resolution

1.5.1. Effective Negotiation Techniques
1.5.2. Interpersonal Conflicts
1.5.3. Intercultural Negotiation

1.6. Emotional Intelligence

1.6.1. Emotional Intelligence and Communication
1.6.2. Assertiveness, Empathy, and Active Listening
1.6.3. Self-Esteem and Emotional Language

1.7. Relational Capital: Coworking

1.7.1. Managing Human Capital
1.7.2. Performance Analysis
1.7.3. Managing Equality and Diversity
1.7.4. Innovation in People Management

1.8. Time Management

1.8.1. Planning, Organisation and Control
1.8.2. The Methodology of Time Management
1.8.3. Action Plans
1.8.4. Tools for Efficient Time Management

Module 2. Management and Strategy

2.1. Strategic Thinking

2.1.1. The Strategy and its Purpose
2.1.2. Strategic Thinking and Strategist Skills
2.1.3. Lateral Thinking and Blue Ocean Strategy
2.1.4. Neuroscience Applied to Strategy

2.2. Strategic Decisions and Decision Makers

2.2.1. Corporate Governance
2.2.2. Management Teams
2.2.3. Creating Value

2.3. Competitive Strategy 

2.3.1. Market Analysis
2.3.2. Sustainable Competitive Advantage
2.3.3. Return on Investment

2.4. Corporate Strategy 

2.4.1. Driving Corporate Strategy
2.4.2. Pacing Corporate Strategy
2.4.3. Framing Corporate Strategy

2.5. Planning and Strategy 

2.5.1. The Relevance of Strategic Direction in the Management Control Process
2.5.2. Analysis of the Environment and the Organization

2.6. Strategy Implementation

2.6.1. Indicator Systems and Process Approach
2.6.2. Strategic Map
2.6.3. Differentiation and Alignment

2.7. Strategic Analysis Models

2.7.1. Internal Analysis
2.7.2. External Analysis

2.7.2.1. Sources of Competitive Advantage in the Sector
2.7.2.2. Advantages, Disadvantages and Effectiveness of Strategic Analysis

2.8. Total Quality Management and Advanced Project Management

2.8.1. TQM (Total Quality Management)
2.8.2. Six Sigma as a Business Management System
2.8.3. EFQM Model

2.9. Lean Management

2.9.1. The Basic Principles of Lean Management
2.9.2. Improvement and Problem-Solving Groups
2.9.3. New Forms of Maintenance and Quality Management

2.10. Ethics and Strategic Management

2.10.1. Integration of Ethics and Strategy
2.10.2. Human Motivation and Ethics
2.10.3. Ethical Quality of Organizations

Module 3. Strategy in Marketing Management

3.1. Marketing Management

3.1.1. Positioning and Value Creation
3.1.2. Company's Marketing Orientation and Positioning
3.1.3. Strategic Marketing Operational Marketing
3.1.4. Objectives in Marketing Management
3.1.5. Integrated Marketing Communications

3.2. The Function of Strategic Marketing

3.2.1. Main Marketing Strategies
3.2.2. Segmentation, Targeting and Positioning
3.2.3. Managing Strategic Marketing

3.3. Marketing Strategy Dimensions

3.3.1. Necessary Resources and Investments
3.3.2. Fundamentals of Competitive Advantage
3.3.3. The Company’s Competitive Behavior
3.3.4. Focus Marketing

3.4. New Product Strategy Development

3.4.1. Creativity and Innovation in Marketing
3.4.2. Generation and Filtering of Ideas
3.4.3. Commercial Viability Analysis
3.4.4. Development, Market Testing, and Commercialization

3.5. Pricing Policies

3.5.1. Short and Long-Term Aims
3.5.2. Types of Pricing
3.5.3. Factors that Affect Pricing

3.6. Promotion and Merchandising Strategies

3.6.1. Advertising Management
3.6.2. Communication and Media Plan
3.6.3. Merchandising as a Marketing Technique
3.6.4. Visual Merchandising

3.7. Distribution, Expansion, and Intermediation Strategies

3.7.1. Outsourcing of Sales Force and Customer Service
3.7.2. Commercial Logistics in Product and Service Sales Management
3.7.3. Sales Cycle Management

3.8. Developing the Marketing Plan

3.8.1. Analysis and Diagnosis
3.8.2. Strategic Decisions
3.8.3. Operational Decisions

An educational experience that will be a before and after in your career towards Strategy in Marketing Management "