Postgraduate certificate Healthcare Marketing

The healthcare marketing professional must develop an innovative perspective adapted to the constant advances in this field. The new challenges of the sector, as well as the approach to complexity and chronicity or the relationships between professional groups, are topics that the professionals must master in order to excel in their job. Therefore, this TECH program offers a renewed vision, with a rigorous teaching in the most important principles of Healthcare Marketing, sponsored by the best professionals in this sector. A qualification that not only improves communication skills and competencies, but also its own job and salary projection.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

Este Postgraduate certificate contiene el programa científico más completo y actualizado del mercado"

Si eres médico, jefe de servicio o sección, adjunto, coordinador, director o responsable en un centro asistencial hospitalario o extrahospitalario, y quieres actualizar y desarrollar tus aptitudes directivas para dar respuesta a la realidad y contexto actuales en tu futuro profesional, éste es tu programa de postgrado perfecto”

En la estructura de la salud, la división médica es fundamental en el desarrollo de estos procesos, donde cada vez se impone más el paradigma de la Gestión Clínica, por lo que se hace necesaria la formación en este ámbito para médicos que desarrollan o pueden alcanzar cargos de responsabilidad asistencial, ya sea como mandos intermedios, direcciones asistenciales o médicas y, gerencias.

Los nuevos retos del sector, como el abordaje de la complejidad y la cronicidad, las relaciones entre colectivos profesionales, ciudadanía (como usuarios – pacientes – clientes) y proveedores, el desarrollo de las nuevas tecnologías en salud, la necesidad de aumentar la eficiencia en el uso de los recursos, asumir el nuevo liderazgo, participativo y transparente, o ganar su posicionamiento en el equipo interdisciplinar, son desafíos a abordar.

Aumenta tus competencias en el abordaje del Healthcare Marketing a través de este Postgraduate certificate”

Este Postgraduate certificate en Healthcare Marketing contiene el programa más completo y actualizado del mercado. Las características más destacadas del Postgraduate certificate son:

Desarrollo de casos prácticos desarrollados por expertos en gestión sanitaria y de otras especialidades. Sus contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos, recogen una información científica y asistencial sobre aquellas situaciones que se dan de forma habitual en el medio hospitalario.
Presentación de talleres prácticos sobre procedimientos y toma de decisiones.
Sistema interactivo de aprendizaje basado en algoritmos para la toma de decisiones sobre las situaciones planteadas.
Protocolos de actuación, donde podrás encontrar las últimas tendencias en la gestión sanitaria.
Todo esto se complementará con lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual.
Con un especial hincapié en método científico y las metodologías de la investigación en gestión sanitaria.
Disponibilidad de los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet.

Este Postgraduate certificate te capacitará para ocupar un cargo de responsabilidad como jefe de servicio o sección”

Incluye, en su cuadro docente, a un equipo de profesionales de la gestión sanitaria de prestigio, que vierten en esta formación la experiencia de su trabajo, además de reconocidos especialistas de la salud que complementan el programa de un modo interdisciplinar.

Gracias a su contenido multimedia elaborado con la última tecnología educativa, permitirán al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un aprendizaje inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa está basado en el Aprendizaje Basado en Problemas, mediante el cual el médico deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del Postgraduate certificate. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos en el campo de la gestión sanitaria y con gran experiencia docente.

Podrás realizar el Postgraduate certificate de forma 100% online, adaptándose a tus necesidades y facilitándote que puedas cursarlo mientras desarrollas tu actividad asistencial a tiempo completo”

Aumenta la calidad de tu gestión con este programa de capacitación y mejora tus conocimientos en Healthcare Marketing”

Syllabus

The Postgraduate certificate in Healthcare Marketing is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundation for your success as a manager and entrepreneur

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The Postgraduate certificate in Healthcare Marketing of TECH Global University is an intense program that prepares the student to face challenges and business decisions globally

The content of the Postgraduate certificate in Healthcare Marketing is designed to promote the development of managerial skills that enable more thorough decision-making in uncertain environments

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual work and teamwork. It is, therefore, an authentic immersion in real business situations

This Postgraduate certificate in Healthcare Marketing deals in depth with all financial areas of the company and is designed to help managers understand strategic management from strategic, international and innovative perspective

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in leadership and business management in the field of Managerial Skills. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way

This program takes place over 6 weeks and is taught entirely online

Module 1.. Managing Outpatients Services

Where, When and How is it Taught?

This Postgraduate certificate is developed over 6 weeks and is divided into two semesters. The student will be able to complete it 100% online, even attending virtual workshops and conferences

Module 1. Communication and Healthcare Marketing

1.1. Marketing and Social Media

1.1.1. Conceptual Approach
1.1.2. Health Services Marketing

1.2. Communication in Organizations

1.2.1. Conceptual Approach
1.2.2. What to Communicate in the Healthcare Organization
1.2.3. ICTs as a Key Communication Tool in Clinical Management

1.3. Relationships with Social Agent Users and Suppliers

1.3.1. Financing and Insurance
1.3.2. Regulation of System Stakeholders
1.3.3. Relationship Map, What do they Expect from Each Other

1.4. Corporate Social Responsibility. Good Healthcare Governance

1.4.1. Responsibility and Ethics in the Organizations
1.4.2. Principles and Commitments to Develop Social Responsibility in the National Health System
1.4.3. Good Healthcare Governance
1.4.4. Good Governance Practices

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Postgraduate Certificate in Healthcare Marketing

If you're interested in the healthcare field and advertising, the Postgraduate Certificate in Healthcare Marketing from TECH Global University is the perfect choice for you. This program offers the opportunity to acquire the skills and knowledge needed to design effective marketing strategies in the healthcare sector. At TECH, we understand the importance of virtual education, which is why we offer a state-of-the-art online learning platform that allows you to access course content from anywhere, at any time. Additionally, you will have the chance to interact with your professors and classmates through forums and chats. All of this will enrich your learning experience and provide you with a comprehensive educational journey. If you're looking for an educational alternative to complement your resume and help you access new job opportunities, you’ve come to the right place.

Learn everything about marketing for the healthcare sector

The Postgraduate Certificate in Healthcare Marketing is led by a team of highly qualified professionals with extensive experience in the field. Through the program, you will learn to design marketing plans tailored to the specific needs of the healthcare sector, taking into account aspects such as ethics, legal regulations, and the particularities of the industry. Throughout the course, you will gain skills in areas like market research, brand management, advertising, and public relations. You will also be trained in the use of digital and technological tools that will allow you to optimize your marketing strategies and improve communication with your patients or clients. Offered by the business school of TECH, this program provides a unique opportunity to specialize in a rapidly growing field. Take advantage of this chance and enroll now to give your professional life a beneficial boost.