Postgraduate certificate Copywriting for Advertisements

The annual investment of companies in online advertising does not stop growing, so this digital universe and its various channels of interaction with the user have become the target of large companies. Therefore, in order to obtain a competitive differentiation in this field, Copywriting techniques have been perfected and evolved to become essential for professionals who are dedicated to this area. This 100% online program offers graduates the opportunity to manage the most brilliant advertising projects in this environment with complete success. For this purpose, it has an advanced syllabus with a theoretical-practical approach that will allow you to create ads adapted to the main social networks, Internet search engines and e-commerce platforms.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The syllabus of this university proposal will lead students to obtain intensive learning in just 6 weeks of duration on current trends in online advertising and the new reality around the copywriter in advertising. All this, with an exquisite quality didactic material and a study plan with an orientation towards the professional improvement of the graduates in an industry that demands specialized profiles.

You will create Social Media plans at the level of large advertising agencies. Don’t hesitate and enroll now”

Syllabus

This academic itinerary of 150 teaching hours will provide the graduates with a high level of knowledge about the current technologies used for the creation of online advertising, the relevant figure of the copywriter in the development and implementation of a campaign in digital environments, as well as the most effective methods of persuasive writing.

It is a program that will allow the professionals to master all aspects of the creation of Ads to also favor the management of projects and teams in large communication agencies. To do so, students will be provided with the most advanced pedagogical tools based on high quality multimedia pills, complementary readings and successful case studies that will lead the student to integrate the most effective methodologies and strategies used by large communication agencies.

A program that does not require a large number of hours of study. And thanks to the Relearning system used by TECH in all its programs, learning is much more agile with the continuous reiteration throughout the teaching of key concepts.

This university institution offers an excellent opportunity to obtain a Postgraduate certificate that is at the forefront and provides flexibility for its realization. With no classroom attendance or scheduled classes, students have greater freedom to self-manage their time to access this program, without neglecting their most demanding daily responsibilities.

This Postgraduate certificate takes place over 6 weeks and is divided into 1 modules:

Module 1. Copywriting for advertisements

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Copywriting for Advertisements completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Copywriting for Advertisements

1.1. Classic and New Advertising

1.1.1. A Little History of Advertising
1.1.2. The New Advertising
1.1.3. The Technologies of the Moment and the Opportunity for Advertising
1.1.4. Current Trends in Online Advertising

1.2. The Copywriter in Advertising and the Social Media Plan

1.2.1. The Functions of a Copywriter in an Agency
1.2.2. Types of Copywriters
1.2.3. The Social Media Strategy
1.2.4. Great Examples of Social Media Campaigns

1.3. The Research Phase before Writing

1.3.1. The Ideal Customer or Buyer Persona
1.3.2. Why They Buy
1.3.3. Researching the Competition
1.3.4. How to Offer what the Customer is Looking For

1.4. Psychological Techniques for Writing

1.4.1. How to Launch the Message
1.4.2. How to Communicate the Price
1.4.3. Use R. Cialdini's Principles of Persuasion
1.4.4. Other Techniques that Work in Advertising
1.4.5. Various Tips for Writing Advertisements

1.5. Youtube Ads

1.5.1. Why Advertise on Youtube
1.5.2. Characteristics of Advertising on Youtube
1.5.3. Formats and Types of Ads
1.5.4. Script for Creating Ads on Youtube

1.6. Instagram Ads and Tik Tok Ads

1.6.1. Generating Conversion with Instagram Ads Copy
1.6.2. Real Examples of Campaigns on Instagram
1.6.3. Generating Conversion with the Copy in Tik Tok Ads
1.6.4. Real Examples of Tik Tok Campaigns

1.7. LinkedIn Ads and Twitter Ads

1.7.1. Get More Effective Ads on LinkedIn Ads
1.7.2. Examples to Learn From
1.7.3. Get More Effective Ads on Twitter Ads
1.7.4. Examples to learn from

1.8. Facebook Ads

1.8.1. How to Create a Facebook Ad
1.8.2. Tips for the Particularities of this Social Network
1.8.3. How the Copy Helps in Facebook Ads
1.8.4. Real Examples of Campaigns

1.9. Google Ads and Advertising in Stories

1.9.1. Considerations for Creating Google Ads
1.9.2. Examples of Ads with Copy that Sells on Google
1.9.3. Considerations for Creating Ads in Stories
1.9.4. Examples of Stories with Copy that Sells

1.10. Amazon Ads

1.10.1. Why Advertise on Amazon
1.10.2. Types of Ads on Amazon
1.10.3. How to Optimize Amazon Ads with Copy
1.10.4. Real Examples of Amazon Ads

Run great online advertising campaigns with Google Ads and succeed in the industry”

Teaching Objectives

Thanks to this university program, the professionals will be able to increase their skills and competences for the generation of advertising projects by introducing the most effective techniques in Copywriting. These skills will also allow them to be aware of the most recent trends in the generation of Ads on the Internet, generating an important return for their clients. A unique opportunity for progression that students will achieve with TECH, the largest digital university in the world.

A 100% online Postgraduate certificate that will lead you to become an expert in creating ads on YouTube, Instagram, Tik Tok or Google"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Copywriting for Advertisements will qualify the students to:

Reflecting on the changes between classic and new advertising
Learn what the figure of the copywriter has to do with advertising
Understand what a social media plan is
Know the step by step before writing for ads
Learn how to create ad copy for Youtube Ads, Facebook Ads, TikTok ads, Twitter Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, Google Ads and story advertising
Incorporate efficient psychological techniques for writing and reaching target audiences

Postgraduate Certificate in Copywriting for Advertisements

Do you want to master the art of persuading and captivating your audience with your words? At TECH Global University, we present you with our PPostgraduate Certificate in Copywriting for Advertisements, the perfect program for those who want to create impactful and effective messages that drive sales and brand visibility.

Our online classes give you the flexibility to learn at your own pace from anywhere. Access study resources, participate in interactive discussions and receive personalized feedback from experts in the copywriting field. Take advantage of the benefits of online education and gain skills in one of the most in-demand disciplines in the world of marketing and advertising.

Capture the benefits of online education and gain skills in one of the most in-demand disciplines in the world of marketing and advertising.

Turn Words into Sales

The Postgraduate Certificate in Copywriting for Advertisements will teach you the most effective techniques and strategies for creating persuasive and engaging messages. You will learn to identify the needs and desires of your target audience, develop compelling value propositions, and use the right words to arouse emotions and generate action

You will also learn how to adapt your messages to different platforms and digital media. You'll discover best practices for writing persuasive ads on social networks, websites, emails and other communication channels. You will learn strategies to get your audience's attention in a world saturated with information and stand out from the competition.

At TECH Global University, we have a team of experienced teachers and renowned professionals in the field of copywriting. Through practical examples and applied exercises, they will guide you through the process of creating persuasive ads that connect with your potential customers and generate tangible results for brands.

With practical examples and applied exercises, they will guide you through the process of creating persuasive ads that connect with your potential customers and generate tangible results for brands.

Don't miss the opportunity to stand out in the world of advertising and marketing. Enroll in TECH Global University's Postgraduate Certificate in Copywriting for Advertisements and discover how to turn words into sales. Master the power of language and become a highly valued professional in the industry. enroll today and take your copywriting skills to the next level!!!