TECH offer you a first class academic experience that will turn you into a specialist in Commercial Management focused on Pharmaceutical industry"

In the Pharmaceutical Industry, Commercial Management and Marketing involve multiple departments, in charge of the exhaustive market research, the sales process or the planning of promotional campaigns through the different existing online and offline communication channels. Therefore, the collection of all this information and its application will enable the industry to successfully launch innovative products that meet the needs of the market.

In this scenario, it is essential to have pharmacists who, in addition to knowing the characteristics of the product itself, are aware of advances in other equally important areas for the implementation of effective promotion and sales projects. This professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry, with 1,500 teaching hours, was created with this purpose in mind.

It is a program that provides students with the most rigorous, comprehensive information on coordinating teams or establishing strong relationships with other healthcare professionals and providers. It will also delve into the development and management of marketing lines of action and the new technologies that are transforming the sector.

To achieve this goal, the excellent specialized faculty that teaches this degree provides high quality content, complemented by multimedia resources, case study simulations and essential readings to further extend the agenda of this program.

The professional has a unique opportunity to obtain a complete update from real experts and through a flexible didactic methodology. All you need is a digital device with an Internet connection to view, at any time of the day, the content hosted on the virtual platform. In this way, this academic institution gives pharmacists total freedom to reconcile their daily activities with an avant-garde university proposal.

You will acquire knowledge about the structure and inner workings of the pharmaceutical industry, which will enable you to make strategic decisions"

This professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Acquire the skills necessary to conduct market research to uncover business opportunities within the industry"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

With this qualification you will improve your sales skills and fully master the unique sales process in the pharmaceutical sector"

You will obtain the necessary competencies to lead and manage teams efficiently in the pharmaceutical field through this 100% online program"

This professional master’s degree provides professionals with an update of their competencies and specialized skills in the Pharmaceutical Industry. In this way, graduates will lead and manage teams in this sector with expertise, handle finances and have the latest vision on market research. This will enable them to enhance their commercial management skills and face the challenges that this field presents on a daily basis. To achieve this, TECH makes the most advanced multimedia resources in the academic field available, in an extensive virtual library.

Identify, throughout this program, the innovative strategies to elaborate a solid Marketing plan adapted to the Pharmaceutical Industry"

General Objectives

• Acquire specialized knowledge in the pharmaceutical industry
• Deepen in the Pharmaceutical industry
• Delve into the latest developments in the Pharmaceutical Industry
• Understand the structure and functioning of the pharmaceutical industry
• Understand the competitive environment of the pharmaceutical industry
• Understand the concepts and methodologies of market research
• Utilize market research technologies and tools
• Develop sales skills specific to the Pharmaceutical industry
• Understand the sales cycle in the Pharmaceutical industry
• Analyze customer behavior and market needs
• Develop leadership skills
• Understand the specifics of management in the Pharmaceutical industry
• Apply project management techniques
• Understand the principles and fundamentals of marketing in the pharmaceutical industry

Specific Objectives

Module 1. Pharmaceutical Industry

• Deepen in the Pharmaceutical industry
• Know the latest developments in the Pharmaceutical Industry
• Delve into clinical trials and regulatory approval

Module 2. Current Trends in Nutrition

• Delve into the structure and functioning of the pharmaceutical industry
• Investigate the supply chain, the main actors and their interaction
• Understand the competitive environment of the pharmaceutical industry

Module 3. Market Research in the Pharmaceutical Industry

• Delve the concepts and methodologies of market research
• Develop skills in design and execution of research studies
• Delve into the Utilize market research from technologies and tools

Module 4. Sales Process in the Pharmaceutical Industry

• Develop sales skills specific to the Pharmaceutical industry
• Investigate the the sales cycle in the Pharmaceutical industry
• Analyze customer behavior and market needs

Module 5. Leadership and Team Management in the Pharmaceutical Industry

• Develop leadership skills
• Analyze the specifics of management in the Pharmaceutical industry
• Apply project management techniques

Module 6. Pharmacist Marketing Plan

• Deepen the fundamentals of pharmaceutical marketing
• Develop skills in elaboration of marketing plans
• Delve into the characteristics and Necessity of the clients in the pharmaceutical industry

Module 7. Childhood Nutrition and Pathologies

• Introduce the principles and fundamentals of Marketing in the Pharmaceutical industry
• Develop skills in management of pharmaceutical products
• Address the use of digital marketing tools and techniques

Module 8. New Technologies applied to Pharmaceutical Sector

• Delve into new technological trends in the Pharmaceutical Industry
• Analyze the impact of new technologies in the Pharmaceutical Industry
• Develop skills in the management of technological projects

Module 9. Finance for the Marketing Department

• Delve into key financial concepts
• Apply Marketing project evaluation techniques
• Delve into the financial impact of marketing strategies

Module 10. The Consumer

• Delve in consumer behavior
• Analyze the different market segments
• Research trends and changes in consumer habits
• Apply Market Research Techniques

Thanks to the 100% online mode of this professional master’s degree, you will be able to maximize your learning process from the comfort of your home"