Introduction to the Program

Gracias este programa 100% online, realizarás programas de prevención de enfermedades y mejorarás la salud general de las personas”

El acceso equitativo a medicamentos esenciales es un reto persistente en la Salud Pública global. De hecho, la Organización Mundial de la Salud estima que aproximadamente 2 mil millones de personas carecen de los productos sanitarios básicos, lo que contribuye a una carga significativa de morbilidad y mortalidad prevenible. Frente a esta situación, los farmacéuticos ejercen un papel clave para abordar esta problemática a través de una gestión eficaz de los recursos y la implementación de políticas de salud pública. Por ello, estos profesionales requieren disponer de un conocimiento holístico sobre la Evaluación de Políticas en esta materia.

En este contexto, TECH desarrolla un completísimo e innovador programa en Public Health Management . Diseñado por especialistas en esta materia, el itinerario académico analizará las políticas actuales de la Salud Pública teniendo en cuenta los retos medioambientales. Al mismo tiempo, el temario profundizará en la Comunicación en Situaciones de Crisis, lo que permitirá a los egresados proporcionar informaciones claras y rigurosas durante estas circunstancias. En sintonía con esto, los materiales didácticos brindarán a los farmacéuticos herramientas avanzadas para evaluar los programas de salud. De este modo, los egresados obtendrán competencias para brindar un asesoramiento de calidad a los pacientes sobre temas como el uso adecuado de medicamento, la prevención de enfermedades y el mantenimiento de un estilo de vida saludable.

Para afianzar estos contenidos, la metodología de este programa refuerza su carácter innovador. TECH ofrecerá un entorno educativo 100% online, donde lo único que se requerirá es que los farmacéuticos cuenten con un dispositivo electrónico con acceso a Internet para ampliar sus conocimientos y adquirir nuevas competencias que enriquezcan su práctica clínica. Además, esta titulación universitaria empleará la revolucionaria metodología Relearning, fundamentada en la repetición de conceptos clave para fijar conocimientos y facilitar el aprendizaje. De esta manera, la combinación de flexibilidad y un enfoque pedagógico robusto, la hace altamente accesible.

Una institución académica que se adapta a ti y diseña un programa que te permitirá conciliar tus actividades diarias con una titulación de calidad”

Esta Postgraduate diploma en Public Health Management contiene el programa científico más completo y actualizado del mercado. Sus características más destacadas son:

  • El desarrollo de casos prácticos presentados por expertos Salud Pública y Gestión de la Salud
  • Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Profundizarás en la Comunicación en Situaciones de Crisis para la Salud Pública, lo que te permitirá proveer información clara y precisa”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Manejarás con eficacia la herramienta del PROMS y medirás el grado de satisfacción de los individuos"

La metodología Relearning empleada en este programa universitario te permitirá actualizar tus conocimientos de forma progresiva y autónoma"

Syllabus

Through this program, pharmacists will have a solid understanding of the principles of Public Health. The curriculum will analyze in detail the 2030 Agenda and the Sustainable Development Goals, in order for graduates to ensure that essential medicines are available. Likewise, the syllabus will delve into the design of effective communication strategies in the health field, taking into account factors such as the target, channels and agents. Along the same lines, the program will delve into the evaluation of public health policies in order for professionals to optimize user care.

You will incorporate into your practice as a pharmacist the most advanced strategies to promote rational use of medicines"

Module 1. Public Health in the 21st Century

1.1. Health, a Global Public Asset

1.1.1. Health: Concept, Limitations of Definitions and Evolution
1.1.2. Health of the Individual, Public Health and Social Health
1.1.3. Health in a Globalized World: Opportunities and Threats

1.2. Health Determinants: Past, Present and Future

1.2.1. Models: Health Field, Social Determinants, Social Determination
1.2.2. Structural, Intermediate and Proximal Determinants
1.2.3. Health Determinants in the 21st Century: New Perspectives

1.3. Collaborative Culture at the International Level

1.3.1. Structures and Institutions
1.3.2. The Impulse of NGOs: Collaboration Channels and Weaknesses
1.3.3. The Role of Private Actors in International Health Collaboration

1.4. Health and Sustainable Development

1.4.1. Agenda 2030 and Sustainable Development Goals
1.4.2. Health beyond SDG 3
1.4.3. One Health: One Concept, One Voice, One Policy

1.5. New Profiles in Public Health (PH): Human Resources

1.5.1. Data and Communication
1.5.2. New Professional Profiles in PH: Technological, Social and Ethical
1.5.3. Public Administrations Facing the Challenge of the New Profiles

1.6. Current Public Health Policies

1.6.1. Public Health Strategies
1.6.2. Public Health and Environmental Challenges
1.6.3. Public Health in the Information Society

1.7. Public Health Impact Interventions

1.7.1. Health Impact Assessment
1.7.2. Decision Making and Prioritization of Interventions: Budgetary, Social and Ethical Aspects
1.7.3. Success Stories

1.8. International Public Health Projects in Endemic Areas, Outbreaks and Epidemics

1.8.1. Health Surveillance Strategies in the 21st Century
1.8.2. The COVID19 Pandemic: A Before and After or Just a Temporary Change?
1.8.3. International Collaboration in this Context

1.9. Management, Financing and Leadership in Public Health

1.9.1. Public Health Management Models: Health Authority and Provision
1.9.2. Agencies, Centers and Institutes
1.9.3. Public Health Budgets: Decision Making and Management

1.10. Legal Aspects at the International Level in the Context of Public Health

1.10.1. International Standards
1.10.2. Right to Health: Perspective and Comparison
1.10.3. International Health Regulations (IHR)

Module 2. Communication and New Technologies in Public Health

2.1. Communication Processes: Transparency, Trust and Communication Strategies in the Mass Media in Public Health

2.1.1. The Communication Process in Public Health
2.1.2. Communication in Health
2.1.3. Agents of the Communication Process

2.2. Public Health Image, Reputation and Presence

2.2.1. Public Health Image and Impact
2.2.2. Reputation, Trust and Reliability. Importance in Effective Communication
2.2.3. The Future of Public Health Image. Post-COVID 19 Scenario and Improvement Actions

2.3. Design of Effective Communication Strategies in Public Health

2.3.1. Communication as a Tool for Public Health Policies, Programs and Interventions
2.3.2. Reaction or Pro-action: Communication Planning
2.3.3. Objective, Message, Channels and Agents

2.4. Communication Channels: Analysis, Use and Evaluation in Health

2.4.1. Analysis of Health Communication Channels
2.4.2. Strategies and Models for the Use of the Different Channels: Segmentation, Reach and Specific Use
2.4.3. Preliminary Assessment of the Different Channels and Assessment of Interventions

2.5. Leadership and Communication Styles among Professionals: Coaching and Empowerment in Public Health

2.5.1. Importance of Internal Communication. Factors, Styles and Models
2.5.2. Training Models and Communication Empowerment between and by Health Professionals
2.5.3. The Health Professional as the Axis of Communication: the Speaker in the White Coat and Its Particularities in Public Health

2.6. Communication in Crisis Situations for Public Health

2.6.1. Crisis Communication and Communication Crises
2.6.2. Key Factors in Health Crisis Communication: Coping with Uncertainty
2.6.3. Strategies and Agents. The Spokesperson’s Role

2.7. RRSS Research and Strategy to Improve Accessibility to Accurate and Reliable Information. Improving Health Literacy and Increasing Participation

2.7.1. Health in Social Networks: Presence, Treatment, and Impact
2.7.2. Social Networks as an Element of Knowledge and Intervention in Health
2.7.3. Disinformation and Health Hoaxes

2.8. Research and Use of New Technologies for the Promotion of Health, Community Development and Empowerment of Community Associations

2.8.1. New Technologies as a Tool for Health Equity
2.8.2. Threats and Risks of New Health Technologies
2.8.3. Practical Application

2.9. Quality Analysis: Contribution of New Technologies

2.9.1. Technology Assessment: Objectives, Challenges and Tools
2.9.2. Ethical Factors in the Application of New Technologies in Public Health
2.9.3. Technological Acceleration: Planning in Innovation

2.10. Development of Internet of Things Projects in Epidemiology and Public Health and Other Emerging Projects

2.10.1. Internet of Things (IoT): Balancing Knowledge and Privacy
2.10.2. Real-life Data and Real-time Data: Sources, Analysis, Processing, and Use for Knowledge and Decision-Making
2.10.3. Artificial Intelligence in Public Health

Module 3. Evaluation of Public Health Policies and Programs

3.1. Evaluation of Public Health Policies

3.1.1. Public Health Assessment. Historical Framework
3.1.2. International Framework
3.1.3. Present and Future of Public Health Assessment

3.2. Methodological Aspects of Public Health Assessment

3.2.1. Assessment Dimensions
3.2.2. Assessment Objectives, Design and Procedure
3.2.3. Qualitative and Quantitative Methods

3.3. Health Information Systems Based on Management Indicators. Development of Indicators

3.3.1. Information Systems Models
3.3.2. Design and Construction of an Information System Useful for Decision-Making
3.3.3. Future of IS: Technical, Ethical and Usability Issues

3.4. Qualitative and Quantitative Tools in the Evaluation of Health Programs

3.4.1. Qualitative Methods
3.4.2. Quantitative Methods
3.4.3. Choice, Advantages and Difficulties

3.5. Evaluation and Critical Analysis of Health Outcomes

3.5.1. Data: Sources, Usefulness and Ethical-Legal Factors
3.5.2. Measurement and Analysis Models
3.5.3. Use and Limitations of Health Outcomes

3.6. Satisfaction of Patients, Staff, Providers, and Environment. Analysis and Improvement Cycles

3.6.1. Dimensions of Satisfaction. Perceived Quality
3.6.2. PROMS and PREMS. External and Internal Customer Satisfaction
3.6.3. Improvement Cycles: PDCA, DMAIC

3.7. Evaluation of Public Health Programs

3.7.1. Evaluation Objectives
3.7.2. Evaluation Models
3.7.3. Implementation, Re-design and Measurement of PH Interventions

3.8. Health Policy Assessment

3.8.1. Health in All Policies
3.8.2. Health Impact Assessment
3.8.3. Existence or Absence of Non-Health Policies

3.9. Health Program Studies

3.9.1. Evaluation of Immunization Programs
3.9.2. Screening Program Assessment
3.9.3. Environmental Policy Evaluation

3.10. Assessment Plan Analysis

3.10.1. The Figure of the Evaluator
3.10.2. Who Monitors the Monitors
3.10.3. Evaluation Policies and Policy Evaluation

TECH offers you the opportunity to update your knowledge without interrupting your work responsibilities. Enroll now!”

Postgraduate Diploma in Public Health Management

Would you like to acquire specialized skills and knowledge in the efficient management of public health systems? You've come to the right place. At TECH Global University you will find a comprehensive Postgraduate Diploma that offers you complete and up-to-date education in key topics such as health policies, resource management, epidemiology, disease prevention and health promotion at the community level. During the program, taught 100% online, you will explore in depth the fundamental principles and practices of public health management, including strategies to improve the quality of health services, optimize resource utilization, design disease prevention or control programs, and promote equity and inclusion in access to health care. In addition, you will delve into health crisis management, health program evaluation, epidemiological data analysis and public health leadership. Finally, you will have the opportunity to learn from experts in the field and apply the knowledge gained through hands-on projects and real-world case studies.

Get a Postgraduate Diploma in Public Health Management

One of the main advantages of this program is its practical and flexible approach. As it is completely online, you can access the course content at any time and from anywhere, adapting your learning to your schedule and professional responsibilities. This allows you to benefit from this program without sacrificing your work or personal commitments. Upon completion, you will be prepared to successfully perform in leadership and management roles in the public health sector. You will be able to apply best practices in management, health promotion and disease prevention, contributing significantly to improving the quality of life of the communities and populations you serve. In summary, this online program offers a unique opportunity for healthcare professionals to acquire specialized skills and knowledge in public health management. With a practical, up-to-date and flexible approach, this Postgraduate Diploma provides you with the tools you need to address the challenges and opportunities in the efficient management of health systems at the local, national and international levels. Make the decision and enroll now!