In this educational program, you will learn how to deeply measure the results of tactics carried out in companies in the fashion, beauty and luxury sector"

The contents of this program are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours their experience into this program and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.  

Throughout the syllabus, all the necessary aspects to measure the results of a campaign or a strategic plan applied at the media level will be discussed and analyzed. In this sense, the program will delve into those specific indicators that help to see the functioning of fashion from a global perspective and to understand in depth the results obtained. 

A journey that will lead the journalist to recognize, among the whole range of possible metrics, those that are best suited to these sectors, offering results that are more in line with reality. Thus, the professional will also understand the most frequent errors in measuring results and the ways to avoid their occurrence.  

All this, without neglecting the importance of measuring with high-impact tools such as Google Analytics and the importance of knowing how to make a complete report with the results extracted from it, which help the rest of the team understand the real result of the action. 

Another key to the success of this program is the possibility ofthe student themselves deciding how they organize their learning: from the time, to the place and intensity of study. This ensuresthat this program is fully compatible with your personal and professional life. So that you never lose motivation.  

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and accompaniment of your tutor throughout the process.   

TECH offers you the best program on the market in journalism and communication in fashion, beauty and luxury. You only have to bring your enthusiasm to study”

This Postgraduate Certificate in Metrics for the Analysis of Fashion, Beauty and Luxury Communication contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts in fashion, beauty and luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Latest news in fashion, beauty and luxury journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury  
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with Internet connection

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector and who want to update and enhance their knowledge"

The program includes in its teaching staff professionals belonging to the field of journalism and communication, who bring to this program the experience of their work, as well as recognized specialists from renowned societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e. a simulated environment that will provide immersive learning immersive learning programmed to prepare in real situations. 

The design of this program focuses on Problem Based Learning, through which the student must try to solve the different situations of professional practice situations that may arise. For this purpose, the professional will be assisted by the help of an innovative interactive video system created by renowned experts in the field of fashion, beauty and luxury journalism, with extensive experience in the field.

This program will allow you to enhance your skills and become a successful communication journalist" 

Become an excellent journalist, able to measure the results of the tactics implemented in fashion, beauty and luxury communication"

This program will provide you with the knowledge and techniques necessary to efficiently manage the communication area in companies in the fashion industry, either as part of media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all fields in which this action takes place. Thus, after the completion of this program, you will be able to measure the communication results in fashion campaigns and, therefore, you will be a much more competent professional.  

A complete qualification that will allow you to know in depth the most effective metrics for tactics in companies in the fashion, beauty and luxury sector"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Strengthen your management, analysis, creative and leadership skills as the main competencies to grow within the industry
• Develop excellent writing and oral and written, verbal and non-verbal communication skills
• Obtain the necessary ethical responsibility
• Develop critical thought
• Generate a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve by looking at their own work
• Generate social impact and lead public opinion with ethical and professional responsibility
• Improve agility in decision making through observation, analysis, interpretation and action in relation to professional criteria through critical reporting
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective 

Specific Objectives

• Understand the measurement process in the communication sector, create and establish efficient and effective metrics based on brand identity
• Apply key indicators and establish the boundary between qualitative and quantitative variables
• Evaluate the chosen analysis methods and apply the results to brand actions
• Predict the results of the following metrics to minimize risks
• Elaborate and present a fashion industry specific dashboard, as well as a progress report identifying lines of communication
• Refocus leadership

The goal is to push you towards the highest competence, through real and constant support, and with the flexibility of self-managed learning"