Deepen your knowledge in the field of computer technologies by incorporating the most advanced aspects of this area of work”

Living in the so-called digital era, we have become hyper-connected with all kinds of devices. The Internet world has evolved at an unstoppable pace in recent years, so the demand for websites increases every day. 

This high-level program offers specialist knowledge to help professionals create, manage, evaluate and monetize a large-scale website from a global perspective and direct the stages involved in website management. 

During these weeks of intensive study, the professional will learn to apply specialized knowledge to create an e-commerce business from scratch, examine a successful marketing strategy, learn how to carry out promotional campaigns and interpret analytical data to make business decisions. The student will also be able to establish the commercial objectives of the project and will learn to apply the different user-centered marketing methodologies and tools. 

This postgraduate diploma has been created by a team of expert teachers with multi-faceted skillsets and a wealth of experience and specialized knowledge in their respective fields. As it is a 100% online program, the student will not have to neglect their personal or professional commitments. Upon completion of the program, students will have updated their knowledge and will be in possession of a highly prestigious postgraduate diploma that will allow them to advance personally and professionally.

In this postgraduate diploma, you will be able to balance the efficiency of the most advanced learning methods with the flexibility of a program that is designed to be adapted to your schedule, without sacrificing quality"

This postgraduate diploma in Website Marketing contains the most comprehensive and up-to-date program on the market. Its most notable features are: 

• Case studies presented by experts in Website Marketing 
• Graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be undertaken to improve learning
• A special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

An intensive professional growth program that will allow you to operate in a sector with a growing demand for professionals"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Succeed with the best and acquire the knowledge and skills you need to embark on Website Marketing"

A unique program that stands out due to the quality of its contents and its excellent teaching staff"

Through a work methodology that is fully adaptable to the student, this postgraduate diploma will progressively lead them to acquire the skills that will propel them to a higher professional level. The objective of this program is to provide professionals in Website Marketing, with the knowledge and skills required to operate using the most advanced protocols and techniques available. A unique program designed by professionals with extensive experience in the sector.

A complete and cutting-edge program that will allow you to progressively and completely acquire the knowledge you need to work in this sector"

General Objectives

• Examine the context of content managers in web projects 
• Develop specialized knowledge about the uses, functionalities and types of content managers 
• Establish the advantages and disadvantages of using content management systems 
• Analyze the main content management systems on the market 
• Examine web architecture, fitting it into the context of web and application development 
• Generate specialized knowledge on the creation of web architecture and its implication in the success of the project 
• Analyze the types and phases of web architecture, their advantages and applications 
• Establish the relationship between web architecture and other web development phases and SEO processes 
• Address the most relevant aspects of web security 
• Analyze the most detected and exploited web vulnerabilities at a global level and how to prevent them 
• Establish guidelines to perform web audits to detect and prevent such risks and vulnerabilities 
• Establish a security incident response process, since, as we will see, a 100% secure environment does not exist 
• Develop specialized knowledge to create an e-commerce business from scratch 
• Analyze databases and programming structures 
• Develop a complete e-commerce store 
• Examine successful marketing strategies 
• Determine how to conduct promotional campaigns 
• Perform analysis and metrics compressions

Specific Objectives

Module 1. Website Marketing

• Determine the project business objectives
• Identify the target audience 
• Interpret analytical data to make business decisions 
• Apply different user-centric marketing methodologies and tools

Module 2. Website Engineering and Architecture

• Assess the origin of web architecture and its role in website development
• Examine the three pillars of web architecture to recognize the importance of each when designing and building web projects
• Develop the different types of web architecture, their advantages and suitability 
• Evaluate the stages that make up the web architecture, the correlation between them and their development 
• Optimize the relationship between web architecture and user experience and the relationship between web architecture and SEO 
• Analyze browsing and content organization prior to the modeling phase

Module 3. Website Security Systems

• Analyze the OWASP Top 10 project 
• Manage CMS Environment Security 
• Check the differences between the different authentication methods 
• Determine the most common vulnerabilities found in web applications 
• Identify the different attacks and risks in APIs 
• Analyze the different HTTP headers in terms of security 
• Distinguish the different types of web audits that we can establish 
• Evaluate web vulnerabilities associated with communications

Module 4. e-Commerce Creation and Administration

• Develop the structure for the creation of an e-commerce store 
• Assess the professional e-commerce market
• Analyze the different options that exist to develop an e-commerce business
• Set up an online store using the different CMSs currently available on the online market
• Analyze the logistic and functional system as well as virtual payment systems 
• Carry out a comprehensive marketing strategy and roadmap 
• Develop online promotions and create traffic to the store 
• Manage sales and customers
• Seek full search engine optimization
• Build a complete store from the ground up to the first sales

A comprehensive and highly relevant course for the IT professional, which will allow you to compete among the best in the industry"