Be part of the change and growth of a company, defining the strategy to be followed in the departments for its business plan" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

For TECH it is important to provide quality education that allows the professional development of its graduates. For this reason, it has designed a program that has the full support of a highly qualified and skilled teaching group to provide security and the guarantee that the student will know firsthand all the skills needed to address the importance of data in each of the departments of an organization, know the life cycle of data within the scope of BI or develop the most advanced techniques based on the study and management of data that help to achieve any goal. In this way, you will be able to take 6 months of learning in a unique and stimulating way. 

Acquire the essential skills to improve your company's financial results and make a difference in your team" 

Syllabus

As companies compete to transform information into data that is easy to understand and generates value, it is essential to have programs that qualify professionals in the analysis, organization and interpretation of data. In this way, understanding the importance of data in each of the company's departments and the benefits it can bring will be the central focus of this program on operations management through business analytics. 

In this way, an expanded vision of the life of data within BI will be offered, from its origins to its transformation into an asset of value for the business. This will allow to generate specialized knowledge in the presentation of the most advanced technological solutions, widely extended, that make up the ecosystem of this field in today's world.  

Throughout each lesson, we will explore the most advanced techniques for analyzing and managing data to help achieve an effective and reliable marketing tool. All of the above will be supported by the presentation of practical cases by the experts in charge of the development of each module, guaranteeing an immersive experience in situations that can occur in a real business environment. This has been planned in this way to develop analytical skills when applying solutions to emerging or recurring problems in the company. 

In conclusion, the syllabus is designed for the students, focusing on the future graduate and preparing them to achieve excellence within a business team. By understanding the needs of the student and the companies, it is possible to present valuable content, based on the latest technological trends and supported by an excellent teaching staff. In this way, it provides the necessary competencies to solve critical situations in a creative and efficient way.    

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Application of BI by Departmental Areas
Module 2. Business Intelligence Solutions 
Module 3. Strategic Management through Data Analytics

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Operations Management through Business Analytics completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Application of BI by Departmental Areas

1.1. Business Analytics and Information Management   

1.1.1. Perspectives for Business Analysis  
1.1.2. Instruments fora Analysis 
1.1.3. Phases of Analysis
1.1.4. Elements of Analysis
1.1.5. Data Infrastructure 

1.2. BI by Department  

1.2.1. Benefits of Departmentally Differentiated Reports and Scorecards  
1.2.1. Operational, Tactical and Strategic Reports  
1.2.3. Marketing Department  
1.2.4. Sales Department
1.2.5. Customer Service Management
1.2.6. Purchasing Department
1.2.7. Economic-Financial Department
1.2.8. HR Department
1.2.9. Production Department

1.3. Marketing and Communication Department  

1.3.1. Marketing Department Needs  
1.3.2. Data Warehouse and Marketing Systems  
1.3.3. Applications and Advantages 
1.3.4. Challenges to Implement a BI Structure in the Marketing Department 

1.4. Marketing and Communication Plan   

1.4.1. KPIs and ROI  
1.4.2. Background Study  
1.4.3. Prediction for the Marketing Plan
1.4.4. Marketing Strategies
1.4.5. Campaign Management 

1.5. Sales Department  

1.5.1. Sales Department Needs  
1.5.2. Market Research  
1.5.3. Relationship with the Customer   

1.6. Customer Service Management   

1.6.1. Customer Service Department Needs 
1.6.2. Personal Coaching and Emotional Intelligence  
1.6.3. Customer Satisfaction 
1.6.4. Loyalty 

1.7. Purchasing Department

1.7.1. Purchasing Department Needs  
1.7.2. Analysis of the Market and Competition
1.7.3. Applications

1.8. Economic-Financial Department  

1.8.1. Economic-Financial Department Needs
1.8.2. Data Warehouse and Financial Risk Analysis  
1.8.3. Data Warehouse and Credit Risk Analysis
1.8.4. Other Areas of Application 

1.9. HR Department   

1.9.1. HR Department Needs 
1.9.2. Advantages of Using BI Tools 
1.9.3. Applying Business Intelligence to HR  

1.10. IT Department 

1.10.1. IT Department Needs 
1.10.2. Data Analysis and Digital Transformation 
1.10.3. Productivity 
1.10.4. Innovation  

Module 2. Business Intelligence Solutions 

2.1. Data Life Cycle  

2.1.1. Business Intelligence 
2.1.2. Business Intelligence Concept Evolution 
2.1.3. Data Life Cycle  

2.2. Types of Analytics   

2.2.1. Descriptive Analytics 
2.2.2. Prescriptive Analytics 
2.2.3. Predictive Analytics  

2.3. Types of Data  

2.3.1. Structured Data 
2.3.2. Semi-Structured Data 
2.3.3. Unstructured Data  

2.4. Data Storage  

2.4.1. Data Lake 
2.4.2. Data Warehouse 
2.4.3. Data Mart 

2.5. Data Management  

2.5.1. Stages: Extraction, Processing and Loading 
2.5.2. ETL Paradigm 
2.5.3. ELT Paradigm 

2.6. Business Intelligence Solutions: Power BI 

2.6.1. Ecosystem 
2.6.2. Potential Strengths and Weaknesses 

2.7. Business Intelligence Solutions: Tableau  

2.7.1. Ecosystem 
2.7.2. Potential Strengths and Weaknesses 

2.8. Business Intelligence Solutions: Qlik   

2.8.1. Ecosystem 
2.8.2. Potential Strengths and Weaknesses 

2.9. Business Intelligence Solutions: Prometheus   

2.9.1. Ecosystem 
2.9.2. Potential Strengths and Weaknesses  

2.10. The Future of Business Intelligence  

2.10.1. Cloud 
2.10.2. Self-Service Business Intelligence 
2.10.3. Integration with Data Science: Value Generation

Module 3. Strategic Management through Data Analytics 

3.1. Business and Big Data   

3.1.1. Business and Big Data 
3.1.2. Value 
3.1.3. Value Projects  

3.2. Advantages of Digital Marketing  

3.2.1. Digital Marketing 
3.2.2. Advantages of the Application of Digital Marketing 

3.3. Digital Marketing Planning  

3.3.1. Campaigns 
3.3.2. Drive and Redemption 
3.3.3. Options in the Digital Marketing Strategy 
3.3.4. Planning  

3.4. Implementation of Digital Marketing 

3.4.1. Relation of the Customer Life Cycle to Digital Marketing 
3.4.2. Websites 
3.4.3. Tools 

3.5. Life Cycle   

3.5.1. Customer Journey 
3.5.2. Campaigns and Life Cycle 
3.5.3. Campaign KPIs  

3.6. Campaigns and Data   

3.6.1. Datawarehouse and Datalabe 
3.6.2. Tools for Creating Campaigns 
3.6.3. Drive Techniques 

3.7. Personal Data in Digital Marketing  

3.7.1. Personal Data Management and Anonymization 
3.7.2. Robinson 
3.7.3. Types of Exclusions 

3.8. Dashboard

3.8.1. Indicators 
3.8.2. Receptors 
3.8.3. Dashboard Creation Software 
3.8.4. Conclusions 

3.9. Analysis and Insights   

3.9.1. 360º Customer 
3.9.2. Analysis and Strategy 
3.9.3. Tools 

3.10. Real Uses  

3.10.1. Cross-Selling and Selling of New Services 
3.10.2. Propensity-Based Models 
3.10.3. Models Based on Risk Scoring 
3.10.4. Predictive Models 
3.10.5. Examples of Image Processing

A unique training experience, key and decisive to boost your professional development"