Postgraduate certificate Skills of an Advertising Creative

In a business context characterized by a booming digital environment, creativity has become an essential skill to ensure success. For this reason, more and more institutions are looking to incorporate innovative professionals into their organizational charts. Among the benefits that these experts generate, it is important to maintain a coherent and distinctive brand identity. In addition, they also manage to transmit corporate values to establish loyal relationships with the public. In this context, TECH launches an advanced program, designed for creative and managerial staff to develop mastery of the main virtual tools and implement effective campaigns to succeed in this area. In addition, the program uses a 100% online methodology for greater convenience and flexibility for students.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The program in Skills of an Advertising Creative is a stimulating learning program with a duration of just over 6 weeks. Designed by a teaching staff experienced in the field, the syllabus is based on a 100% online modality to provide you with greater convenience.

You will analyze real case studies and will have simulated environments to expand your theoretical and practical knowledge"

Syllabus

This program is focused on promoting the development of avant-garde advertising strategies that allow graduates to connect with the minds of consumers. In addition, the academic itinerary will foster the skills necessary for professionals to innovate in institutional environments that are advancing by leaps and bounds.

Through 150 hours, the program will address how to creatively apply for a job. Likewise, the syllabus will analyze the construction of brands aimed at guaranteeing the students' employment stability. In this sense, professions related to advertising (among which Communication Management stands out) will be taken as references.

Students will acquire a comprehensive approach that will allow them to reduce stress and creative blocking situations. In addition, the syllabus will offer the keys for them to maintain a positive thinking that will contribute to their professional success.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Skills of an Advertising Creative

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Skills of an Advertising Creative in a totally online way. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Skills of an Advertising Creative

1.1. Professions

1.1.1. Professions Related to Marketing
1.1.2. Professions Related to Advertising
1.1.3. Examples

1.2. How to Spot Talent

1.2.1. Skills Related to Advertising Creativity
1.2.2. Activities Related to Advertising Creativity
1.2.3. Examples

1.3. How to Get a Job in Advertising Creativity

1.3.1. How to Apply for a Job in a Creative Way
1.3.2. How to Build a Brand that Will Guarantee you Job Stability
1.3.3. How to Face a Period of Unemployment
1.3.4. How to Adapt to Changes in the Industry

1.4. How to Act in the Workplace

1.4.1. When You are Successful
1.4.2. When You Fail
1.4.3. How to Integrate

1.5. How to Act When Your Brand Loses Credibility in the Industry

1.5.1. Repositioning the Brand
1.5.2. Reactivate the Brand
1.5.3. Examples

1.6. Trajectories of Creative People who have Become References

1.6.1. Marketing Creatives
1.6.2. Advertising Creatives
1.6.3. Examples

1.7. Company Trajectories that are a Reference

1.7.1. Companies and Marketing Departments
1.7.2. Advertising Companies
1.7.3. Examples

1.8. How to Succeed

1.8.1. What is Success
1.8.2. Think Well and You Will Be Right
1.8.3. Examples

1.9. How is the Life of the Creative

1.9.1. At Work
1.9.2. Outside of Work
1.9.3. Conclusions

1.10. How to Enjoy the Creative Profession

1.10.1. Passion for Creativity
1.10.2. Managing Stress and Creative Block
1.10.3. Cultivating Personal Creativity

A unique training experience, key and decisive to boost your professional development"

Teaching Objectives

This program has been designed to provide students with the conceptual tools and creative methods to develop successful campaigns in different formats. Likewise, the academic itinerary allows students to acquire new skills with which to reposition brands in a solvent way. In addition, the syllabus provides techniques to adapt to changes in the sector and even to periods of unemployment.

Update your skills in Advertising Creativity through cutting-edge content and a variety of multimedia resources"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Skills of an Advertising Creative will enable the student to:

Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
Examine the best conditions to stimulate creativity
Stimulate the generation of innovative ideas
Detail how the advertising creative thinking software works
Explain how creative thinking in advertising works and its strategic importance
Analyze in detail the target audience and the use of insight in advertising
Understand how the advertising message is structured
Addressing key concepts in brand building
Know the logical steps in brand building
Detect the differences between a claim and a slogan
Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment
Obtain a complete view of how creativity adapts to each of the social media
Learn how to plan political campaigns

Postgraduate Certificate in Advertising Creative Competencies

Get a valuable academic degree in the exciting world of advertising creativity with the Postgraduate Certificate in Advertising Creative Competencies, a unique opportunity offered by the prestigious TECH Business School Technological University. This program is designed for those seeking to develop and enhance their highly sought-after skills in the business area, exploring the fascinating universe of advertising in an innovative and practical way. As the world's largest digital institution, we understand the importance of flexibility in education. Our online classes offer you the freedom to learn from anywhere and at any time that fits your schedule. Enroll in an educational program that allows you to explore the essential skills of an advertising creative at your own pace, without geographic restrictions. With expert faculty and cutting-edge content, TECH provides you with the perfect platform to develop your creativity and understand the crucial competencies that will make you stand out in the world of business advertising.

With an expert faculty and cutting-edge content, TECH provides you with the perfect platform to develop your creativity and understand the crucial competencies that will make you stand out in the world of business advertising.

Unleash your creative potential in the marketing universe

The Postgraduate Certificate in Competencies of an Advertising Creative from TECH will immerse you in the essential skills needed to excel in the advertising industry. From generating innovative ideas to executing effective campaigns, you'll learn how to communicate impactful messages and build memorable brands. Our hands-on approach, based on the effective Relearning methodology, gives you the opportunity to learn fast and apply your knowledge in real-world situations, allowing you to develop a solid portfolio that demonstrates your creative prowess. Join our Business School and transform your passion for creativity into a successful career. Complete this Postgraduate Certificate and unleash your potential to lead in the exciting and dynamic marketing industry. Enroll today and begin your journey to a creative and successful future!