University certificate
The world's largest school of business”
Introduction to the Program
Las técnicas más avanzadas en Construcción de la Estrategia Política y Electoral desarrolladas en un Postgraduate certificate de impacto que lanzará tu carrera hacia los niveles de competencia más elevados”
En TECH Global University
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Innovación |
Te ofrecemos un modelo de aprendizaje en línea que combina la última tecnología educativa con el máximo rigor pedagógico. Un método único con el mayor reconocimiento internacional:
“Caso de Éxito Microsoft Europa”, por incorporar en nuestros programas el novedoso sistema de multivideo interactivo. Además, nuestro equipo recibió el “Premio Emprendedor” en el Congreso Mundial Expoelearning 2010, el evento de elearning más importante en habla hispana.
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Máxima exigencia |
Nuestro criterio de admisión no es económico. No necesitas 100.000 US$ para estudiar con nosotros. Eso sí, para titularte con TECH pondremos al límite tu inteligencia y tu capacidad para resolver problemas. Nuestro listón académico está muy alto...
65% de los alumnos de TECH finaliza sus estudios
con éxito.
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Networking |
Te ofrecemos un entorno incomparable para realizar un intercambio de conocimiento y un networking de alta calidad.
38.000 directivos formados cada año, 23 nacionalidades distintas.
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Empowerment |
Crece de la mano de las mejores empresas y profesionales de gran prestigio e influencia. Hemos desarrollado alianzas estratégicas y una valiosa red de contactos con los principales actores económicos de Europa y América.
+500 acuerdos de colaboración con las mejores empresas.
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Talento |
Te brindamos un espacio donde intercambiar ideas, experiencias y reflexiones entre ejecutivos, profesionales, emprendedores y líderes de opinión.
150.000 egresados, 400 e-seminarios anuales, 40 grupos de investigación.
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Excelencia académica |
Comparte con nosotros una experiencia única. Estudiarás en un contexto multicultural. En un programa con visión global.
+ 35 nacionalidades.
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Aprende con los mejores |
Nuestro equipo docente explica en las aulas lo que les ha llevado al éxito en sus empresas, trabajando desde un contexto real, vivo y dinámico.
+3.000 profesores, +20 nacionalidades, 53 % Phd doctorados en prestigiosas universidades.
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Capacidad Analítica |
Pero sobre todo, exploramos tu lado crítico, tu capacidad de
cuestionarte las cosas, tu competencia en resolución de problemas, tus habilidades interpersonales.
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Excelencia académica |
Ponemos a tu alcance la mejor metodología de aprendizaje online. Combinamos el método Relearning (metodología de aprendizaje de posgrado con mejor valoración internacional), junto a los case studies de la Harvard Business School. Tradición y vanguardia en un difícil equilibrio y en el contexto del más exigente itinerario formativo.
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Economía de escala |
Somos los más grandes. El grupo TECH tiene un portfolio de +1500 posgrados universitarios y en la nueva economía volumen + tecnología = precio disruptivo.
No somos los más caros. Somos los mejores. Por nuestra rigurosa metodología, por nuestra colaboración con la Harvard Business School y porque tenemos el mejor cuadro docente”
Syllabus
The Postgraduate certificate in Political and Electoral Strategy Development of TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.
A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.
What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"
Syllabus
The content of the Postgraduate certificate in Political and Electoral Strategy Development is designed to promote the development of management skills that will enable the professional to obtain information that will allow them to adequately manage the reputation of a brand or company.
Over the course of 125 hours, the student nalyses a plethora of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.
This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to train managers and industry experts to understand business management from a strategic, international and innovative perspective.
A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the field of analysis and metrics of corporate reputation. A program that understands your needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.
This Postgraduate certificate takes place over 6 weeks.
Module 1. Construction of the Political and Electoral Strategy
Where, When and How is it Taught?
TECH offers the possibility of developing this Postgraduate certificate in Political and Electoral Strategy Development completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.
Module 1. Construction of the Political and Electoral Strategy
1.1. Electoral Systems
1.1.1. Regulatory Framework
1.1.2. Electoral Regulations
1.2. Data Science and Big Data
1.2.1. Business Intelligence
1.2.2. Methodology and Analysis of Large Volumes of Data
1.2.3. Data Extraction, Processing, and Loading
1.3. Political Coaching
1.3.1. Coaching Concept
1.3.2. Political Coaching Methodologies
1.3.3. Advantages of Political Coaching
1.4. Political Innovation
1.4.1. Benefits of Innovation
1.4.2. Sources of Idea Generation
1.4.3. Innovative Ideas and Supports
1.5. Voter Behavior
1.5.1. Political Information Processing
1.5.2. Message Evaluation
1.5.3. Voting Decision Models
1.5.4. Voting Decision Times
1.6. Voter Segmentation
1.6.1. Voter Characteristics
1.6.2. Mobilized Voters: Loyal and Volatile
1.6.3. Targeting & Microtargeting
1.7. Political Branding
1.7.1. Political Brand Building
1.7.2. Political Brand Importance
1.7.3. Political Branding and Candidate Branding
1.8. Political Leadership
1.8.1. Definition
1.8.2. Leadership Styles in Politics
1.8.3. Candidate Positioning
1.9. Political Messages
1.9.1. Creative Process in Electoral Campaigns
1.9.2. Core Message: Positioning of the Organization
1.9.3. Tactical Messages: Positive and Negative
1.10. Content and Storytelling Strategy
1.10.1. Corporate Blogging
1.10.2. Content Marketing Strategy
1.10.3. Creating a Content Plan
1.10.4. Content Curation Strategy
A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"
Postgraduate Certificate in Political and Electoral Strategy Building
Nowadays, politics and decision making are in constant evolution, and the construction of a solid political and electoral strategy has become a determining factor for the success of any candidate or political party. Aware of the importance of training highly qualified professionals in this area, TECH Global University presents its new Postgraduate Certificate in Political and Electoral Strategy Building, which offers online classes taught by experts in the field and comprehensive training that will allow you to develop strategic and political skills necessary to excel in the political arena. In our program, you will have access to the best resources and tools for building a successful political and electoral strategy. You will learn about the analysis of public opinion, the design of effective political messages, the management of electoral campaigns on digital platforms and social networks, the construction of political alliances and the strategic planning of an electoral campaign. In addition, we will provide you with updated knowledge about the political and electoral context, and the latest trends in political communication.
Get your program at TECH Business School
By enrolling in our online Postgraduate Certificate, you will have access to high quality training that will allow you to excel in the political arena. Our focus on online classes gives you the flexibility to study from anywhere and at any time, adapting to your schedule and pace of life. In addition, you will have the support of TECH Global University, an institution recognized for its academic excellence and commitment to the program of specialized professionals in the field of politics and electoral strategy. If you are looking for comprehensive training in the construction of political and electoral strategies, our Postgraduate Certificate is the ideal option for you. Become an expert in the design and execution of effective political strategies, master digital tools and best practices in political communication, and develop the necessary skills to lead successful political campaigns by enrolling in our Business School.