Syllabus

The program of this Postgraduate certificate in New Interactions in the Fashion and Luxury Markets is developed by the best experts in the sector, who have poured their knowledge and experience in a complete and updated syllabus, with the latest developments in social networks and influencers that dominate the market today. It contemplates the latest developments in the sector, such as the fact that brands take into account their plural, global and digital audience, even more so after the impact of Covid-19. In addition, its 100% online format will allow the student to study it at the time and place that best suits their availability, time and place. 

Get ahead of the competition and create strategies with microinfluencers, a growing trend in the fashion world” 

Syllabus

Today's highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market. This Postgraduate certificate teaches the necessary tools and knowledge to achieve this adaptation and to be able to compete in the best conditions.

Due to the need to constantly adapt to the changes that occur in the environment which can be of all kinds, it is necessary for a company to act as an adaptable system. For this reason, it is essential that all professionals even if they are responsible for only one area of the company, are aware of the impact on other areas and above all, on the end customer. In other words, they must have transversal knowledge.

The Postgraduate certificate in New Interactions in the Fashion and Luxury Markets at TECH Global University is an intensive program that prepares you to master the fashion industry landscape through the new techniques of predictive marketing. The content of the program is designed to promote the development of the skills required for this service.

The course deals in depth with the impact of digital language in different social media platforms on the sales projection of fashion brands, current trends and the profile of new consumers, among others. A quality content designed by the best experts in the sector in this curriculum with which professionals will develop from a strategic, international and innovative perspective, with the aim that the student achieves excellence in a field as competitive as fashion and luxury.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. New Interactions in the Luxury and Fashion Markets

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in New Interactions in the Fashion and Luxury Markets completely online. During the 6 weeks of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time 

Module 1. New Interactions in the Luxury and Fashion Markets  

1.1. The Role of PR in a Fashion Brand

1.1.1. Public Relations in the Luxury Industry
1.1.2. The Gruning and Hunt Models
1.1.3. PR Model 5

1.2. The Strategic Message

1.2.1. The Persuasive Components of Information
1.2.2. The Role of PR vs. the Role of Marketing and Advertising
1.2.3. Criteria for Selecting Communication Actions

1.3. Metrics for PR Analysis

1.3.1. The Need for Public Relations Monitoring
1.3.2. Clipping Tools and VPE
1.3.3. Qualitative Valuation in a Luxury Firm

1.4. Mistakes to Avoid in the PR Field

1.4.1. Mass Media Are No Longer the Only Ones
1.4.2. Excessive Content and Lack of Relevance
1.4.3. Improvisation vs. Planning

1.5. New Post-Covid Trends in Luxury PR

1.5.1. More "Social" than Ever, Digital and Personal Interaction
1.5.2. Emotional Communication and Neuromarketing
1.5.3. Key Insights of Current Consumers

1.6. Social Media Marketing

1.6.1. Internet: The Gateway to Digital Interaction
1.6.2. Social Network as the Preferred Channel for the Millennial Audience
1.6.3. Brand Ambassador

1.7. Digital Power Strategies: Influencer Marketing in Fashion and Luxury

1.7.1. Influence in the Field of Social Networking
1.7.2. Managing the New Digital Leaders: Fashion Influencers
1.7.3. Microinfluencers and Their Growth Plans

1.8. Consolidation of Audiovisual Content: YouTube and TikTok

1.8.1. The Growing Market Share of Non-Verbal Communication
1.8.2. Democratization in the Creation of Audiovisual Contents
1.8.3. Expectation Management in Audiovisual Content Creation

1.9. Influencing Communities: Facebook and Instagram

1.9.1. Transversal Communication
1.9.2. Community Interest
1.9.3. Emotional Messaging and Empathy Management

1.10. Personal Brand Strategies: LinkedIn and Twitter

1.10.1. Great Showcases for Corporate Profiles
1.10.2. When the Competition Are Your Friends
1.10.3. The Impact of Headlines: From Depth to Lightness 

YouTube, Tik Tok, Facebook and Instagram: Learn their commonalities and differences when developing a marketing campaign for a fashion brand” 

Teaching Objectives

The objective of this Postgraduate certificate is to address the new trends in the fashion industry and the new forms of interaction that exist between a brand and its clientele today. The pandemic situation has changed the consumer's buying behavior, which is increasingly digital. As a result, social networks have become the ideal medium for brands to drive sales. Knowing what the motives are, desires, needs or reasons that lead consumers to buy a luxury product and how they do it today, will be key to analyze a potential sales strategy. All in all, thanks to this Postgraduate certificate, the student will acquire the necessary tools to understand what role marketing plays in a company or how to design a brand strategy focused on new potential consumers through PR. 

You will delve into the main social networks that luxury brands use in marketing campaigns today and analyze the strengths and limitations with success” 

TECH makes the goals of their students their own goals too.
Working together to achieve them. 

The Postgraduate certificate in New Interactions in the Fashion and Luxury Markets will enable the student to:

  1. Knowledge of Western and Eastern cultures for the correct development of consumer profiles and marketing campaigns at an international level
  2. Discover the triple approach brand-strategy-consumer
  3. Understand the progress of new digital marketing tools
  4. Acquire critical thinking in relation to sustainability and innovation in luxury marketing
  5. Expand the ability to analyze the commercial scenario of brands
  6. Improve decision making in the business and business development context
  7. Develop strategic skills to adapt to the new labor market
  8. Elaborate a correct Marketing Plan adapted to the client, brand and market needs
  9. Plan marketing actions in line with the luxury industry, providing profitable solutions in the short and long term
  10. Learn to project the brand's identity to society as a whole
  11. Build predictable, flexible and sustainable marketing models that guarantee the survival and impact of the luxury product
  12. Discover the evolution of public relations and the latest market trends, understanding the persuasive component of PR for luxury marketing and the role of social media in communication strategies
  13. In-depth knowledge of the generation of influence and how this can be beneficial in a Marketing strategy
  14. Learn more about the main social networks currently used in brand marketing campaigns, their strengths and limitations

Postgraduate Certificate in New Interactions in the Fashion & Luxury Markets

Explore the changing dynamics of the fashion and luxury markets with our Postgraduate Certificate in New Interactions. At TECH Global University, we offer you an online learning experience that will allow you to acquire the skills you need to excel in this exciting and constantly evolving industry. Our Postgraduate Certificate is delivered in an online classroom format, giving you the flexibility to study from anywhere, anytime. With our online classes, you will be able to adapt your study schedule to your personal and professional commitments. You no longer have to worry about commuting or scheduling conflicts. In addition, online classes offer you a number of benefits. You will have access to online resources, such as interactive teaching materials, explanatory videos and discussion forums, which will allow you to learn in a dynamic and interactive way. You will also be able to access the Postgraduate Certificate content at any time, giving you the opportunity to review and revise it as needed.

Learn about new fashion and luxury interactions

In our Postgraduate Certificate in New Interactions in Fashion and Luxury Markets, you will explore how interactions between brands, consumers and society are reshaping this industry. You'll learn about the most effective marketing strategies to attract and retain customers in a highly competitive environment. In addition, you will discover how technology and social media have transformed the way brands communicate and engage with their customers. You will analyze case studies of leading brands in the market and learn how to use digital tools to create unique and personalized experiences. If you are looking for an opportunity to stand out in the fashion and luxury markets, TECH Global University is your best choice. Our Postgraduate Certificate is designed to provide you with the knowledge and skills necessary to become a successful professional in this constantly evolving industry.