Postgraduate certificate Marketing and Sales in Consulting

Although they sometimes go unnoticed, marketing and sales are two fundamental areas of consulting. Without them, the execution of operations and the performance of supervision and audits would be much less effective. For this reason, the marketing consultant is one of the most sought-after profiles in this field. This program, therefore, is designed to provide professionals with all the necessary tools to incorporate the best sales techniques into their daily work, delving into issues such as the structure of the sales process or the interaction with the different stakeholders. This will allow the student to access important opportunities in the business world, thus experiencing an immediate progress in their career.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

Through this Postgraduate certificate, the student will learn first-hand about the latest advances in the structure of the sales process, the origination process or the qualification of opportunities. All this, from one specialized module that will be developed over 150 hours of learning and with 6 weeks of duration. In addition, these contents will be presented in numerous multimedia didactic resources such as case studies, master classes or interactive summaries.

These contents will make you a great specialist in marketing and sales applied to consulting. Enroll now and check it out"

Syllabus

Business consulting has many areas of specialization and companies highly value those who have business tools to complement their business analysis and supervision.

Thus, this program responds to this need and offers students an academic itinerary through which they can delve into relevant aspects of sales in consulting, such as the conversion of an idea into a proposal for the market, the sales funnel, the role of the different actors in the sale, especially the buyer and the rest of the participants, and the duration and management of these processes.

Therefore, throughout 150 hours of teaching, the professional will be able to get up to date in those elements totally relevant for the consultant in today's business world, which demands integral profiles capable of performing different tasks.

This Postgraduate certificate is developed over 6 weeks and consists of 1 module:

Module 1. Marketing and Sales in Consulting

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in TECH completely online. Over the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Marketing and Sales in Consulting

1.1. The Marketing and Sales Function in Consulting

1.1.1. Marketing and Positioning
1.1.2. Relationship Between Marketing and Sales
1.1.3. Selling in Consulting

1.2. Turning an Idea into a Market Proposition

1.2.1. The Process
1.2.2. The Offer
1.2.3. Validation and Feasibility
1.2.4. Market Size: TAM, SAM, SOM
1.2.5. The Target Customer
1.2.6. Market Case

1.3. Structuring the Sales Process

1.3.1. The General Structure in the Sales Process
1.3.2. The Sales Funnel
1.3.3. Phases and Milestones of Each Part of the Process

1.4. The Origination Process

1.4.1. Sources of Origination
1.4.2. The Opportunity
1.4.3. Next Steps

1.5. Qualifying Opportunities

1.5.1. Your Customer's Business
1.5.2. Opportunity Qualification: Process and Criteria
1.5.3. The Importance of Generating Value

1.6. Interaction with Different Stakeholders

1.6.1. The Buyer and the Rest of the Intervening Parties
1.6.2. Interaction With Them: Strategies
1.6.3. Human Interaction Profiles: The Importance of Tailoring the Message to the Audience

1.7. Key Components of a Proposal

1.7.1. Structure and Minimum Content
1.7.2. Executive Summary
1.7.3. Scope and Risk Management

1.8. The Importance of Value Generation in a Market Proposal

1.8.1. How to Talk About Value
1.8.2. Difference Between Value and Price
1.8.3. Different Pricing Models: Implications and Risks

1.9. Negotiation and Closing Process

1.9.1. Usual Steps in a Negotiation
1.9.2. The Importance of Generating Alternatives
1.9.3. Risk and Contract Management

1.10. Leading a Sales Process

1.10.1. Duration and Management of the Sales Process
1.10.2. Technology in the Sales Process
1.10.3. Follow-Up of the Process
1.10.4. The Importance of Feedback

This is the agenda you needed to give your career a boost"

Teaching Objectives

The main objective of this Postgraduate certificate in Marketing and Sales in Consulting is to help students progress professionally by integrating the best business strategies into their work practice. Thus, you will not only be a business consultant of great value for your performance in project supervision and economic operations, but also for your marketing-focused vision that will allow you to execute business sales effectively.

The objective of this Postgraduate certificate is to improve the student's professional prospects starting from marketing and sales applied to business consulting"

Your goals are our goals.
Together they work to achieve them.

This Postgraduate certificate in Marketing and Sales in Consulting trains the student to:

Understand the general sales process of a consulting company
Delve into each sales phase, from opportunity identification and qualification process, to closing and follow-up
Offer the student an insight into potential buying profiles, and how each profile is oriented in the buying process
Lay the foundations of how to prepare a sales document or proposal to the customer
Acquire a complete vision of the reality of business consulting companies, how they are organized, how they provide their services, what professionals they need to develop their services, what types of projects they carry out and how they carry them out from a methodological perspective
Understand the overall strategic planning process and how it adds value to organizations
Integrate the commercial process in the daily work of the business consultant
Turning an idea into a market proposition
Understand the importance of value generation in a proposal to the market
Follow the entire sales process carefully and accurately

Postgraduate Certificate in Marketing and Sales in Consulting

At TECH Global University, we offer you the opportunity to acquire solid skills in marketing and sales in the consulting field through our online course. Marketing and sales are fundamental elements for the success of any company, and in our program we will provide you with the necessary tools to excel in the consulting field. Our online classes allow you to access high quality content from anywhere and at any time. You can learn at your own pace and adapt your studies to your schedule and needs. You will no longer have to worry about commuting or fixed commitments, as all the educational material will be available to you on our online platform. The Postgraduate Certificate in Marketing and Sales in TECH Consulting will provide you with specialized knowledge in marketing strategies, sales techniques and market analysis. You will learn how to identify customer needs, how to develop effective strategies to reach your target audience and how to successfully close sales in consulting.

Marketing and Sales are best learned at TECH

Our team of expert professors in the field will provide you with the academic support you need to reach your goals. In addition, you will have the opportunity to participate in online discussions and activities with other students, which will encourage the exchange of ideas and collaborative learning. At the end of the program, you will receive a certification recognized by TECH Global University, which will support your skills and knowledge in marketing and sales consulting. This certification will open doors in the working world, either as an independent consultant or as part of consulting teams in companies from different sectors. Don't miss the opportunity to boost your career in the field of marketing and sales consulting. Enroll in our Postgraduate Certificate in Marketing and Sales in Consulting from TECH Global University and acquire the skills you need to stand out in today's job market.