Internship Program Commercial and Marketing Management (CRO, Chief Revenue Officer)

TECH presents a 100% practical program with which you can get up to date on the latest developments in the world of business management and Marketing. This will position you as a top professional” 

Markets move in changing and highly competitive environments. The globalization of these markets and increased consumer demand have led companies to face new challenges every day. In this context, the figure of the commercial director acquires a relevant role. Their work focuses on the search for target markets and customers and the design of the offer and distribution channels. But when marketing strategies are added to this, their power is even greater. For this reason, this 100% practical TECH program will provide added value for the student, acquiring the latest knowledge on senior commercial and marketing management. All this is thanks to a practical stay in a prestigious company that will teach students the latest developments in an ever-changing sector.

Top management is in continuous change and evolution. Market fluctuations, together with the emergence of new technologies and procedures, make it necessary for sales and marketing professionals to constantly search for new strategies that will allow them to get the most out of their operations and maximize the company's profits. But for this to be possible, it is crucial to keep abreast of the latest developments in the industry, for which theoretical knowledge is not enough; you need to get in front of the processes and learn how to carry them out in a practical way.  

In this sense, TECH launches this Internship program in Internship Program Commercial and Marketing Management (CRO, Chief Revenue Officer), which is positioned as the perfect complement for those who already have previous knowledge in this field, wish to develop their practical skills, update and/or learn about the market from the inside. To achieve this, an intensive internship period in a reference company in the sector is proposed. Therefore, the student will enter into real work teams to learn firsthand how this type of department is coordinated and, above all, to learn how to create those commercial and marketing strategies that can be successful in the companies they develop professionally.  

In this way, the practical specialization proposed by TECH will open the doors of a highly competitive and promising labor market for the professional. Many companies are looking for profiles like yours to access positions of great responsibility, being responsible not only for managing the sales and marketing departments but also for monitoring that campaigns and strategies comply with all its planning to achieve the proposed objectives. A first level program that you will be able to take for 3 weeks, and in which you will be tutored by great professionals of the sector from whom you will be able to learn the ins and outs of the profession.

With this Internship program, you will acquire specialized practical knowledge under the guidance of the best Commercial and Marketing Management experts in the business sector” 

Thanks to the completion of this Internship program in TECH, students will be able to develop the leadership skills essential to take charge of the sales and marketing departments of large multinational companies. In this way, they will learn, in a practical way, all the aspects that must be taken into account when managing work teams, achieving maximum performance and the greatest possible benefits for their businesses.

A unique opportunity to learn, from prestigious managers, the latest developments in the world of business management and marketing” 

General Objectives

• Acquire work experience and/or strengthen your skills for job placement 
• Establish professional connections 
• Enter into the corporate culture of an organization

Specific Objective

• Integrate the company's overall vision and objectives with marketing policies and strategies, adapting the company to market and customer needs 
• Implement the most appropriate market research methods and analyze different data sources to apply commercial policies and strategies in the company 
• Identify opportunities, threats and changes in the competitive environment and act promptly in the face of these changes in the market, channels and competition 
• Define, execute and lead a successful marketing strategy, mastering the tools of the marketing process and using them to benefit the company 
• Create customer-focused strategies that offer personalized value propositions
• Develop management skills to create and lead sales teams that generate added value to the organization 
• Acquire leadership skills to lead commercial and marketing teams 
• Master in-depth knowledge of logistics and financial management of the company 
• Conduct market research to understand market changes and buying behaviors that can define the marketing strategy 
• Direct the commercial management of the company 
• Plan and carry out sales campaigns 
• Build high-level sales teams through coaching and emotional intelligence techniques 
• Manage the whole sales process 
• Carry out marketing strategies aimed at product commercialization and customer loyalty 
• Adopt an international vision of commercial and marketing management 
• Use digital media to advertise the company and its products, as well as to carry out sales processes

Develop the managerial skills that will allow you to achieve a better performance of the work teams in the commercial and marketing areas”