Gain an understanding of all current processes in the fields of advertising and public relations to manage events of all kinds and comply with the established protocol without margin for error"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Event and Protocol Management comprises a complete program structured in three modules, the content of which has been prepared by experts in the sector so that the student will learn the basics of public relations, the history of advertising, event management and a great knowledge of the protocol field. In this way, the professionals will master those key aspects for different media, through quality content to make their profile stand out in an environment that is facing new challenges today

After this TECH program you will be an expert in the organization of events in the private and public sphere, following the protocol guidelines"

Syllabus

The Postgraduate diploma in Event and Protocol Management from TECH Global University is an intensive program that prepares the student to manage events correctly, following the relevant protocol guidelines 

The content of the Postgraduate diploma is designed to promote the development of managerial skills that allow students to make decisions with greater rigor in uncertain environments, facing the business challenges that the scenario presents today after the health impact, so it is a great opportunity to renew in this sector

Throughout 450 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile

In this way, the Postgraduate diploma focuses on aspects related to the fundamentals of public relations or the history of advertising impact through different events. A curriculum designed to specialize professionals in the business environment and orient them towards this sector from a strategic, international and innovative perspective 

Therefore, this program is designed for the students, focused on their professional improvement that prepares them to achieve excellence in a field focused on results that requires coordination skills, with innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide them with the skills to develop successfully in this environment

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Fundamentals of Public Relations
Module 2. History of Advertising and Public Relations
Module 3. Event and Protocol Management

Delve into the study of cybersecurity and manage to prevent computer attacks in your company"

Where, When and How is it Taught?

TECH offers its students the possibility of taking this Postgraduate diploma in Event and Protocol Management completely online. Over the course of the 6 months, the student will be able to access all the contents of this program at any time, allowing them to self-manage their study time  

Module 1. Fundamentals of Public Relations

1.1. Theoretical Framework of Public Relations

1.1.1. Introduction 
1.1.2. Public Relations Research
1.1.3. Main Public Relations Theorists
1.1.4. Public Relations and Related Items
1.1.5. Definition of Public Relations

1.2. Evolution Over Time

1.2.1. Stages
1.2.2. The Origin of Public Relations
1.2.3. Trends in Public Relations

1.3. External Communication

1.3.1. Characteristics and Audiences
1.3.2. Media Relations
1.3.3. Provision of Information

1.4. Internal Communication

1.4.1. Introduction
1.4.2. Functions and Objectives
1.4.3. Types of Internal Communication
1.4.4. Internal Communication Tools

1.5. Public Relations and Public Opinion

1.5.1. Powerful Media Image
1.5.2. The Limited Influence of the Media
1.5.3. Structural Effects on the Company

1.6. International Public Relations

1.6.1. Characteristics of the International Society
1.6.2. Definition
1.6.3. The Role of International Public Relations
1.6.4. Types of Actions

1.7. Public Relations and Crisis

1.7.1. The Organization in the Face of a Crisis
1.7.2. Characteristics of Crises
1.7.3. Crisis Typologies

1.8. Stages of Crisis

1.8.1. Preliminary Phase
1.8.2. Acute Phase
1.8.3. Chronic Phase
1.8.4. Post-Traumatic Phase

1.9. Preparation of a Crisis Plan

1.9.1. Analysis of Possible Problems
1.9.2. Planning
1.9.3. Adequacy of Personnel

1.10. Communication Technologies in Crises

1.10.1. Advantages
1.10.2. Disadvantages
1.10.3. Tools

Module 2. History of Advertising and Public Relations

2.1. Advertising Activity before the Printing Press

2.1.1. Advertising in its Most Primitive Forms
2.1.2. First Manifestations 
2.1.3. The Old World

2.2. From the Printing Press to the Industrial Revolution 

2.2.1. Some Aspects that Contributed to the Emergence of the Printing Press in Europe 
2.2.2. First Expressions: Brochures and Posters
2.2.3. Brands and Labels
2.2.4. The Loud and Talkative Advertisements
2.2.5. The Sign and the Commercial Mural
2.2.6. The Birth of a New Media
2.2.7. Communication and Power: Controlling Persuasion

2.3. The Revolutions

2.3.1. Advertising and the Industrial Revolution
2.3.2. The Long and Tortuous Road to Press Freedom
2.3.3. From Propaganda to Advertising
2.3.4. Propaganda and Political Advertising: Concepts
2.3.5. Characteristics of this Advertisement
2.3.6. The Industrial Revolution in the Birth of Commercial Advertising

2.4. Birth of Advertising

2.4.1. The Origin of Commercial Advertising
2.4.2. The Technological Revolution
2.4.3. Printing Systems
2.4.4. The Paper
2.4.5. Photography
2.4.6. The Telegraph
2.4.7. Print Advertising
2.4.8. Posters

2.5. Consolidation of Advertising Activity 

2.5.1. Economic Factors between 1848-1914
2.5.2. New Forms of Commercialization
2.5.3. Newspapers
2.5.4. Magazines
2.5.5. The Art of the Poster
2.5.6. Fundamentals of Modern Advertising
2.5.7. American Advertising Agencies
2.5.8. Advertising Technique and Craftsmanship

2.6. Advertising Between Two Wars

2.6.1. Characteristics of the Period 1914-1950  
2.6.2. Advertising in World War I
2.6.3. Consequences of World War I on Advertising
2.6.4. Advertising Campaigns in the Second World War
2.6.5. Consequences of World War II on Advertising
2.6.6. Advertising Media
2.6.7. Poster and Advertising Graphic Design
2.6.8. Outdoor Advertising
2.6.9. The Cinema
2.6.10. Cinema as a Means of Persuasion
2.6.11. The Radio
2.6.12. Commercial Radio

2.7. The Development of the Advertising Technique

2.7.1. The Development of the Advertising Technique
2.7.2. Advertising Organization 
2.7.3. Agencies and Styles

2.8. Electronic Advertising

2.8.1. T.V. The Third Dimension of Advertising
2.8.2. Advertising in the 1950s and 1960s
2.8.3. The Arrival of Television

2.9. Current Advertising 

2.9.1. Introduction 
2.9.2. The Current Advertising Context: A Technological Perspective
2.9.3. Main Challenges of Today's Advertising Communication
2.9.4. Main Opportunities in Today's Advertising Communication

2.10. History of Public Relations

2.10.1. The Origins
2.10.2. Bernays and his Contributions
2.10.3. Expansion: PR in the Second Half of the Twentieth Century

Module 3. Event and Protocol Management

3.1. General Considerations

3.1.1. The Role of the Event Manager
3.1.2. Characteristics of Association and Business Meetings
3.1.3. The Administrative Meeting Process

3.2. The Event Organizer Administration Process

3.2.1. Forecast
3.2.2. Planning
3.2.3. Organization
3.2.4. Management
3.2.5. Control

3.3. Event Planning

3.3.1. Checklists
3.3.2. Areas and Stages of Registration and Control
3.3.3. Types of Events 
3.3.4. Main Areas of Responsibility

3.4. The Official Spanish Protocol

3.4.1. Definitions, Rules of Thumb and Fundamental Standards
3.4.2. Hierarchy of the Ministries and Departments of an Autonomous Community
3.4.3. Protocol for Reception of Foreign Emissaries. European Case Studies

3.5. The Organization of a Protocol Event

3.5.1. Phases in the Organization of an Event
3.5.2. Elaboration of Posters and Invitations
3.5.3. The Program and its Elements

3.6. The Current Perception of the Organization of Events, Protocol and Institutional Relations 

3.6.1. The Head of Protocol of an Institution 
3.6.2. Basic Functions and Criteria in the Performance of the Event Production and/or Protocol Department
3.6.3. Conflict Resolution Guide

3.7. The Organization of Events in Companies

3.7.1. Reasons for the Emergence of the Company Protocol
3.7.2. Mixed Management
3.7.3. Rules Inherited from Traditions and Legislation

3.8. The Internal Manual for the Event Organization in the Company

3.8.1. Basic Criteria of the Company Protocol Manual
3.8.2. Responsibilities of the Participants in the Organization of the Event
3.8.3. Conflict Resolution: Case Studies

3.9. Organization of University Events

3.9.1. Origins of University Ceremonies
3.9.2. Basic Elements of Symbology and Ceremonials at Universities
3.9.3. University Precedents

3.10. Meals and Receptions

3.10.1. Organization Techniques
3.10.2. Types of Tables and Mealtime Codes of Conduct
3.10.3. Assembly and Diagrams

Master the role of the event manager and learn the characteristics of association and corporate meetings to manage them successfully"