Finally, students will learn about a case study of application in the world of Big Data to Marketing with MasterLead, which provides a tool to assess the probability of a lead becoming a customer”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This Postgraduate diploma in Big Data in Companies is a tailor-made program that is taught 100% online so students can choose the time and place that best suits their availability, schedules and interests. A high-level program, meticulously designed by professionals with extensive experience in the sector, which takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundations for professional success.

Delve into three popular libraries such as Google Charts, JQuery Plug-ins for visualizations and Data-Driven, also known as D3, one of the most powerful libraries currently on the market”

Syllabus

This Postgraduate diploma in Big Data in Companies from TECH Global University is an intensive program that prepares students to face challenges and business decisions in the field of Big Data in Companies. 

The content of the Postgraduate diploma in Big Data in Companies is designed to promote the development of skills that enable more thorough decision-making in uncertain environments. 

Over the course of 600 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate diploma deals, in-depth, with the world of information technology in the business environment, and is designed to prepare professionals who understand Big Data in Companies from a strategic, international and innovative perspective. 

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way. 

This Postgraduate diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Strategic Management of Visual Analytics and Big Data Projects
Module 2. Client Analysis. Applying Data Intelligence to Marketing
Module 3. Data-Driven Soft Skills in Strategic Management in Visual Analytics
Module 4. Visualization Tools

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate diploma in Big Data in Companies completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Strategic Management of Visual Analytics and Big Data Projects

1.1. Introduction to Strategic Project Management
1.2. Best practices in the Description of Big Data Processes (PMI)
1.3. Kimball Methodology
1.4. SQuID Methodology

1.4.1. Introduction to SQuID Methodology to Approach Big Data Projects
1.4.2. Phase I. Sources
1.4.3. Phase II. Data Quality
1.4.4. Phase III. Impossible Questions
1.4.5. Phase IV. Discovering
1.4.6. Best Practices in the Application of SQuID in Big Data Projects

1.5. Legal Aspects in the World of Data
1.6. Big DataPrivacy
1.7. Cyber Security in Big Data
1.8. Identification and De-identification with Large Volumes of Data
1.9. Data Ethics I
1.10. Data Ethics II

Module 2. Client Analysis. Applying Data Intelligence to Marketing

2.1. Concepts of Marketing. Strategic Marketing
2.2. Relationship Marketing
2.3. CRM as an Organizational Hub for Customer Analysis
2.4. Web Technologies
2.5. Web Data Sources
2.6. Acquisition of Web Data
2.7. Tools for the Extraction of Data from the Web
2.8. Semantic Web
2.9. OSINT: Open-Source Intelligence
2.10. MasterLead or How to Improve Sales Conversion Using Big Data

Module 3. Data-Driven Soft Skills in Strategic Management in Visual Analytics

3.1. Drive Profile for Data-Driven Organizations
3.2. Advanced Management Skills in Data-Driven Organizations
3.3. Using Data to Improve Strategic Communication Performance
3.4. Emotional Intelligence Applied to Management in Visual Analytics
3.5. Effective Presentations
3.6. Improving Performance Through Motivational Management
3.7. Leadership in Data-Driven Organizations
3.8. Digital Talent in Data-Driven Organizations
3.9. Data-Driven Agile Organization I
3.10. Data-Driven Agile Organization II

Module 4. Visualization Tools

4.1. Introduction to Data Visualization Tools
4.2. Many Eyes
4.3. Google Charts
4.4. jQuery
4.5. Data-Driven Documents I
4.6. Data-Driven Documents II
4.7. Matlab
4.8. Tableau
4.9. SAS Visual Analytics
4.10. Microsoft Power BI

Understand the legal aspects related to user privacy and their right to protect their data, aspects to be complied with by any system that makes effective use of third-party data”