Postgraduate certificate Introduction to Communication in the Fashion Industry

Communication is a very important asset for companies in all sectors because, if it is not used correctly, no strategic objective of the organization can be achieved. In this sense, and speaking specifically of the fashion industry, communication plays a fundamental role, as it helps to ensure that the message reaches the right audiences and, therefore, the company is consolidated. For this reason, in this TECH program, professionals will delve into what communication in the fashion industry entails, delving into all its intricacies. All this, with the aim of enabling them to be able to manage a communication department successfully and, therefore, grow in their professional career.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The TECH Postgraduate certificate in Introduction to Communication in the Fashion Industry is a tailor-made program that is delivered in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.

Through a specific and very efficient syllabus, communication professionals will acquire the skills to enhance the image of companies in the fashion sector”   

Syllabus

The contents of this Postgraduate certificate are directed by professionals in the fields of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.

Throughout the syllabus, all the aspects of communication management in companies in the fashion, beauty and luxury sector will be analyzed with the aim of providing the student with an in-depth knowledge of how these departments work and how to manage them optimally.

A journey that will lead students to recognize the strategies that enhance the results of companies in these sectors and that will allow them to use the most effective means to implement successful action plans.

All of this development, under the guidance of professionals recognized and valued worldwide, in order to learn from the best, with the best learning system and a stimulating and attractive educational process.

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation.

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of the tutor throughout the process.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Introduction to Communication in the MBL Industry

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Introduction to Communication in the Fashion Industry completely online. During the 6 weeks of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Introduction to Communication in the MBL Industry

1.1. Development and Evolution of the Fashion Industry

1.1.1 Fashion Throughout History
1.1.2 Evolution of the Textile Industry
1.1.3 The Fast Fashion Model and Today's Consumer Industry

1.2. Main Milestones and Characteristics of the Beauty and Perfumery Industry

1.2.1 History of Perfumery
1.2.2 Perfumery as the Main Point of Contact to the Luxury Market
1.2.3 Communication in the Main Beauty and Perfumery Retail Chains

1.3. Introduction to the Sociology of Fashion

1.3.1 Fashion as a Social Agent
1.3.2 Sociology of Trends
1.3.3 Fashion as an Artistic Concept

1.4. Luxury in the 21st Century and the Digital Experience

1.4.1 New Ways of Understanding Luxury
1.4.2 Fashion and Luxury in the Digital Environment
1.4.3 How Digital Tools Can Enrich the Luxury Experience

1.5. Adaptation of the Brand Discourse to Each Communication Channel

1.5.1 Main Communication Channels in the Fashion and Luxury Industry
1.5.2 Mapping the Communication Strategy. Choice of Channel and Message
1.5.3 The Profile of the Communicator in Social Media

1.6. Evolution of Brand Legacy in the Luxury Industry

1.6.1 History as a Backdrop. Building a Brand Discourse from the Past
1.6.2 The Role of Creative Management in the Brand Discourse
1.6.3 Beginning the Brand Legacy in the 21st Century

1.7. Fashion Communication in the Digital Environment. Globalization and the Single Market

1.7.1 Communicating in the Digital Environment
1.7.2 Internationalization of Brands
1.7.3 Effects of Globalization on Fashion and Beauty Communication

1.8. Principles of Branding

1.8.1 The Brand Is What Prevails Management of Intangibles
1.8.2 Tons and Manners Construction of the Brand Discourse
1.8.3 Building a Brand in a Global Market

1.9. Approach to Sustainability in the MBL Markets

1.9.1 Sustainability and Environment in the Fashion System Actors and Processes
1.9.2 Diversity and Inclusion in the Fashion and Beauty Industry
1.9.3 Sustainability in the Luxury Market

1.10. The Communication Professional in the Fashion Industry

1.10.1 The Role of the Communication Department in a Fashion Company
1.10.2 Outsourcing of the Communication Department The Role of Agencies
1.10.3 Professional Profiles of Communication in the Fashion and Luxury Industry

A complete program that will take you through the knowledge you need to compete among the best” 

Teaching Objectives

This Postgraduate certificate will provide you with the knowledge and techniques essential to efficiently manage the area of communication in companies in the fashion industry. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is performed. Thus, after the completion of this program, you will know all the aspects that influence a company to transmit its messages correctly and therefore, you will be a much more competent professional.

The goal is to push you towards the highest competence, through real and constant support, and with the flexibility of self-managed learning”

Your objectives are TECH’s objectives.
We work together to help you achieve them.

The Postgraduate certificate in Introduction to Communication in the Fashion Industry will enable the student to:

Make an approach to the main areas of communication in relation to fashion and beauty
Raise questions and introduce some topics of interest that will be developed throughout the program
Lay the foundations of knowledge in the field of fashion, beauty and luxury
Analyze the role that each professional plays within the fashion industry
Know and learn how to use the terminology of the sector
Apply the principles of branding to fashion communication

Postgraduate Certificate in Introduction to Communication in the Fashion Industry

Communication in the fashion industry is essential for the promotion of brands, products and trends. With a focus on creativity and innovation, fashion communication encompasses marketing, public relations and branding strategies to connect with target audiences and stand out in a competitive marketplace. From magazine and social media advertising, to public relations strategies and fashion runways, communication plays a key role in how fashion is presented and sold. Want to specialize in this field? The Postgraduate Certificate in Introduction to Communication in the Fashion Industry created by TECH Global University will help you fulfill that purpose. Here, we bet on virtuality as a multifaceted and powerful tool, so our classes are 100% online, structured in intensive learning modules that employ dynamic methodologies. This way, you will delve into current trends in fashion communication, the use of influencers or bloggers, digital marketing and sustainability in fashion.

Master the introduction to communication in the fashion industry

Fashion is much more than the clothes we wear. It is a form of artistic expression, a tool for communicating our identity and a global economic driver. In this sense, communication plays a fundamental role in the way fashion is presented and promoted today. That is why TECH designed this Postgraduate Certificate, through which you will learn the most relevant and updated aspects of this field. With our program, you will learn how communication influences the fashion industry and how to use it effectively to convey messages and create impact in a competitive environment. In addition, you will explore fashion communication processes in different cultural or geographic contexts and the ways in which brands adapt their messages to reach international audiences.