Delve into the trends and opportunities for digital transformation as a necessity that influences your organization's customers” 

The CDO is the professional figure who will exponentially project the digital development of the organization for which he works. They will also be responsible for the company's adaptation to the new digital environments in terms of communication and advertising. In this sense, the expert manager must master knowledge in e-commerce, digital analytics, Marketing, or the brand-new universe of Social Media without forgetting business management.

To achieve this, TECH offers a Hybrid Master's Degree MBA in Digital Transformation (CDO, Chief Digital Officer) for business professionals seeking to lead the company's digitization process. The agenda of this program ranges from the implementation of process automation and integration with customers and suppliers to the knowledge of behavioral trends in users, as well as the new communication that all companies will have to face. In addition, with it, the manager will be able to master the systems to establish the Digital Strategy through a 360º vision applied to the customer experience and the internal experience in the company.

In addition, TECH 100% online teaching methodology allows total flexibility to students, so they can combine the program with all kinds of professional and personal responsibilities. In this theoretical and practical degree, a study without fixed schedules is proposed through online content, which can be enjoyed anytime. Likewise, all the content provided in the first instance will also be developed in practice with the clinical stay of 3 weeks that the CDO will be able to enjoy.  

The practical training and the theoretical period will be guided at all times by a specific tutor with high skills in digital transformation and attached to the company where the commercial specialist develops their internship. This allows students to apply updated knowledge and techniques in a real environment. A space in which to contextualize all the theoretical information acquired and have the support of professionals with years of experience in the sector. 

"Take the step to get up to date on the latest developments in MBA in Digital Transformation (CDO, Chief Digital Officer)" 

This Hybrid Master's Degree in MBA in Digital Transformation (CDO, Chief Digital Officer) contains the most complete and updated program on the market. Its most outstanding features are:

• Development of more than 100 clinical cases presented by professionals with extensive experience in Management Consulting, committed to generating a true partnership with their clients
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Model and design business processes using BPM methodology, creating process maps and process documentation 
• Develop of a strategic vision to lead the processes of change in innovation management and Digital Transformation 
• Domain the Digital Strategy, understanding with a 360º vision, applied to the customer and as well as to the internal experience in the company 
• Acquire a strategic vision and the ability to define a marketing plan, through an exhaustive analysis of the tools to be used in: social networks, influencers,
• marketing, email marketing, SEO positioning, mobile marketing and ASO, paid-media campaigns, affiliate marketing, programmatic advertising, loyalty programs and cobranding actions
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out a clinical internship in one of the best centers on the international scene

Be part of the digital revolution in internal and external communication and update your management skills with 10 high-quality academic modules”

In this Hybrid Master's Degree program, of professionalizing character and hybrid learning modality, the program is aimed at updating CDO professionals who aspire to include all the updated knowledge in their organization. The contents are based on the latest scientific evidence and oriented in a didactic way to integrate theoretical knowledge into professional practice, and the theoretical-practical elements will facilitate the updating of the tools that will allow the specialist to approach business marketing towards the new trends of social networks and immediacy.

Thanks to the multimedia content, developed with the latest educational technology,they will allow the digital sector professional a situated and contextual learning, that is, a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Incorporate strategic management models into your daily practice and manage your company's processes successfully"

Apply the knowledge in Design Thinking so that you can participate in the innovation of your Startup's processes"

The content of this program has been carefully planned with a teaching team versed in the digital environment and the most innovative sales strategies. Likewise, the entire syllabus has been written following TECH pedagogical methodology, based on Relearning, which exempts students from long hours of study, thanks to the progressive and gradual assimilation of the content. The multiple multimedia resources, video summaries, and simulated cases based on real examples make the academic experience much more flexible and enriching and provide access to a very useful reference guide that the CDO can consult in their day-to-day professional life. It is worth mentioning the theoretical-practical teaching offered by TECH since, thanks to it, the specialist will be able to put into practice all the previous information provided and developed in the following list: 

You will have at your disposal the reference guide so that, once you have finished your program, you will have the specific contents on new business models, and you will be able to consult them offline”

Module 1. The Digital Environment in Business Processes

1.1. The Digital World

1.1.1. Trends and Opportunities
1.1.2. Digital Transformation: Choice or Necessity
1.1.3. The Impact of the Digital Age on Customers

1.2. Impacts of Digital Transformation

1.2.1. Internal and External Communication
1.2.2. In Sales and Customer Channels
1.2.3. New Business Models

1.3. Process Management

1.3.1. Processes
1.3.2. Process and Cycle Deming
1.3.3. Business Process Mapping

1.3.3.1. Strategic Management
1.3.3.2. Operational or Value Chain
1.3.3.3. Support

1.4. Optimization in Process Management

1.4.1. Process Based Focus
1.4.2. Process Improvement Phases
1.4.3. Continuous Improvement and Organization

1.5. Process Innovation

1.5.1. Design Thinking
1.5.2. Agile Approach
1.5.3. Lean Start-up

1.6. Digital Strategy in the Company

1.6.1. Digital Marketing and E-Commerce
1.6.2. Integrating Traditional and Digital Marketing
1.6.3. Online Marketing Tools

1.7. Organizational Environment

1.7.1. Change Management
1.7.2. Strategy for the Management of Change
1.7.3. Organizational Change Implementation

1.8. Analysis and Management of Data

1.8.1. History, Evolution and Trends of Web Analytics
1.8.2. The Importance of Data Analytics
1.8.3. Big Data and Business Intelligence

1.8.3.1. Big Data
1.8.3.2. Business Intelligence (BI)

1.9. Innovation and Technology

1.9.1. Innovative Companies
1.9.2. Competitiveness Factors. Creativity and Innovation
1.9.3. Innovation and Process Management

1.10. Applications and Success Stories

1.10.1. Digital Transformation Path
1.10.2. Projecting Digital Transformation
1.10.3. How to Succeed in Digital Transformation

Module 2. Digital Transformation in the Company

2.1. Digital and Business Transformation

2.1.1. Digitization vs. Digital Transformation
2.1.2. Social Business: Platforms, Processes and People
2.1.3. Organizational Models

2.2. Smart Company or Company 4.0

2.2.1. Difference between Smart Company, Digital Company and Traditional Company
2.2.2. Keys to Management in Digital Native Companies
2.2.3. Design, Manufacturing, Logistics and Distribution of  the Company 4.0

2.3. Digital Transformation

2.3.1. Challenges of Digital Transformation
2.3.2. Advantages of Digital Transformation
2.3.3. Barriers of Digital Transformation

2.4. Typology of Digital Transformation

2.4.1. Digital Transformation by Type of Business
2.4.2. Digital Transformation by Models of business
2.4.3. Digital Transformation by User Profile

2.5. Profiles Leading the Digital Transformation by Area

2.5.1. Technology
2.5.2. Marketing and Growth
2.5.3. Human Resources
2.5.4. Management

2.6. TI/ IS Strategic Planning

2.6.1. The IT/IS Plan
2.6.2. Structure of an IT/IS Plan
2.6.3. Phases of an IT/IS Plan

2.7. Information Systems Project Management

2.7.1. Functional and Non-functional Requirements
2.7.2. Typology of Information Systems
2.7.3. Entity-relationship Model

2.8. Differences Between Methodologies

2.8.1. Differences between Design Thinking, Lean Startup, Agile, Growth Hacking
2.8.2. Delving into the Methodology of Growth Hacking
2.8.3. Other Methodologies Design Sprint, Kanban and Six Sigma

2.9. Digital Competencies

2.9.1. Strategic, Communicative and Agile Vision
2.9.2. Data Analytics
2.9.3. Creativity Management
2.9.4. Security/Safety

2.10. Consequences of Digital Transformation

2.10.1. Digitization of Society
2.10.2. Digital Division
2.10.3. Flexible Work, Work by Objectives and Teleworking

Module 3. The New Digital Era: Internet of Things (IoT)

3.1. Internet Of Things

3.1.1. Analysis of Internet of Things
3.1.2. Scope and Evolution
3.1.3. Transformation Implications for Companies

3.2. Big Data

3.2.1. Big Data and Small Data
3.2.2. The 4 V´s of Big Data
3.2.3. Predictive Analytics
3.2.4. Focus Data Driven

3.3. Cloud Productivity

3.3.1. Features
3.3.2. Implementation models
3.3.3. Levels or Layers

3.4. Technology Blockchain

3.4.1. Blockchain.
3.4.2. Benefits of Blockchain
3.4.3. Blockchain Applications in the Business World

3.5. Artificial Intelligence (AI)

3.5.1. Artificial Intelligence
3.5.2. Types of Artificial Intelligences
3.5.3. Applications of Artificial Intelligences
3.5.4. Machine Learning vs. Artificial Intelligence

3.6. Extended Reality (XR)

3.6.1. Extended Reality (XR)
3.6.2. Virtual Reality (VR)
3.6.3. Augmented Reality (AR)
3.6.4. Mixed Reality (MR)

3.7. Augmented humans or Human 2.0

3.7.1. Human Enhancement Technologies (HET)
3.7.2. Biohacking
3.7.3. Accelerated Learning

3.8. 3D Printing

3.8.1. Evolution and Scope of 3D Printing
3.8.2. Types of 3D Printing
3.8.3. Applications of 3D Printing

3.9. Localisation-Based Services (LBS)

3.9.1. Bluetooth Low Energy (BLE): Beacons
3.9.2. GPS Location
3.9.3. Wireless Location: Geofending and Geotagging (RFID and NFC, Barcodes, QR Scanners)

3.10. 5G Technology

3.10.1. Connectivity
3.10.2. Advantages of 5G
3.10.3. Applications

Module 4. Digital Transformation as a 360º Strategy

4.1. 360º Strategy

4.1.1. Brand Awareness
4.1.2. Content Mapping and Customer Journey
4.1.3. Strategy always on

4.2. Rebranding

4.2.1. Rebranding
4.2.2. When to Apply a Rebranding Strategy
4.2.3. How to Apply a Rebranding Strategy

4.3. HR Marketing

4.3.1. Recruitment Marketing
4.3.2. Phases del HR Marketing
4.3.3. Communication Strategy

4.4. Relationship Marketing

4.4.1. Relationship Marketing
4.4.2. Inbound Marketing.
4.4.3. Data Science

4.5. Innovation Ecosystems and Communities

4.5.1. Innovation Ecosystems
4.5.2. Types of Profiles
4.5.3. Keys for Having a Internal and External Community

4.6. Social selling

4.6.1. Social selling
4.6.2. How to Apply Social Selling Strategy
4.6.3. Applications Based on Social Selling

4.7. Experience Marketing

4.7.1. Marketing Expertise
4.7.2. Objectives in an Experiential Marketing campaign
4.7.3. Use of Technology in Experiential Marketing

4.8. Branded Content and Native Advertising

4.8.1. Branded Content and Debranding
4.8.2. Content Marketing vs. Brand Journalism
4.8.3. Native Advertising

4.9. Real Time Marketing

4.9.1. Real Time  Marketing
4.9.2. Preparation of a Real Time Marketing campaign
4.9.3. Personalization as a Key Concept
4.9.4. Corporate Social Responsibility

4.10. Key Performance Indicators (KPIS) in the Digital Era

4.10.1. Organizational Indicators
4.10.2. Innovation Indicators
4.10.3. Marketing Indicators

Module 5. Marketing Channels in the Digital Era

5.1. Social media

5.1.1. Relational
5.1.2. Entertainment
5.1.3. Professional
5.1.4. Niche

5.2. Influencer Marketing

5.2.1. Classification of Influencers
5.2.2. Design of Campaign with Influencers
5.2.3. Types of Campaign with Influencers

5.3. E-mail Marketing

5.3.1. The Objectives of Email Marketing
5.3.2. Key Factors in Email Marketing
5.3.3. Email Automation

5.4. Website and SEO

5.4.1. Website
5.4.2. SEO On page
5.4.3. SEO Off page

5.5. Mobile Applications and ASO

5.5.1. Types of Applications
5.5.2. Key Concepts
5.5.3. ASO Positioning

5.6. Paid Campaigns

5.6.1. Paid-media Strategy
5.6.2. Google Ads
5.6.3. Facebook Ads

5.7. Affiliate Marketing

5.7.1. Affiliate Marketing Analysis
5.7.2. Affiliate Marketing Types
5.7.3. Key Aspects

5.8. Programmed Advertising

5.8.1. Programmed Advertising
5.8.2. Fundamental Actors
5.8.3. Benefits of Programmed Advertising
5.8.4. Real Time Bidding (RTB)

5.9. Loyalty Programs

5.9.1. Loyalty Programs
5.9.2. Importance of Gammification
5.9.3. Types of Loyalty Programs

5.10. Cobranding

5.10.1. Cobranding Campaign
5.10.2. Types of Cobranding
5.10.3. CoBranding vs. Comarketing

Module 6. New Behavior in the Digital Transformation of Companies

6.1. New Adopted Behaviors

6.1.1. Social Distancing
6.1.2. A-commerce
6.1.3. Mentor to Protége (M2P)

6.2. Trends in Communication

6.2.1. Inclusive and Social Marketing
6.2.2. Ecology and Proximity
6.2.3. Humanization
6.2.4. Differentiation.

6.3. Evolution of the Contents

6.3.1. Evolution of Fast Content
6.3.2. Immediate Content
6.3.3. From Storytelling to Storydoing
6.3.4. The Rise of Premium Content

6.4. The Evolution of Searches

6.4.1. The Intention of Searches
6.4.2. Voice Marketing
6.4.3. Visual Search
6.4.4. Interactive Search

6.5. Support Advances

6.5.1. OOH Digital Advertising
6.5.2. Connected TV and Over-The-Top (OTT) Video
6.5.3. Podcasting and Online Audio
6.5.4. Streaming

6.6. Customer Centric

6.6.1. Customer Centric vs. Customer Experience vs. Product Centric
6.6.2. User Generated Content
6.6.3. Share of Voice
6.6.4. Personalization

6.7. The Evolution of E-commerce

6.7.1. Evolution and Perspectives
6.7.2. System Types
6.7.3. Types of E-commerce

6.8. Behavioral Economics

6.8.1. Behavioral Economics
6.8.2. Types of Biases and Nudges
6.8.3. CRO
6.8.4. UX vs. UI

6.9. Digital Transformation: Physical + Digital

6.9.1. Era of Digitalization
6.9.2. Social, Location and Mobile (SoLoMo)
6.9.3. Evolution of Payment Methods
6.9.4. New Challenges for Retail

6.10. Evolution of Sectors in the Digital environment

6.10.1. Tourism
6.10.2. Mobility
6.10.3. Health

Module 7. Business Process Management (BPM)

7.1. Enterprise Architecture

7.1.1. Holistic View of Business Architecture
7.1.2. Value Chain
7.1.3. Process Architecture

7.2. Diagnosis of BPM

7.2.1. Business Process Management
7.2.2. Business Drivers
7.2.3. Necessary Elements for a Successful Implementation
7.2.4. Maturity Cycle

7.3. BPM Principles

7.3.1. Context Adaptability
7.3.2. Continuity
7.3.3. Development of Competencies
7.3.4. Holism
7.3.5. Institutionalization
7.3.6. Participation of Key Stakeholders
7.3.7. Common Language
7.3.8. Intention
7.3.9. Simplicity
7.3.10. Adoption of technology

7.4. Benefits of BPM

7.4.1. Corporate
7.4.2. Customers:
7.4.3. Management
7.4.4. Stakeholders
7.4.5. BPM Applications

7.4.5.1. Business Process Improvement (BPI)
7.4.5.2. Enterprise Process Management (EPM)
7.4.5.3. Continuous Refinement (CR)

7.5. Sectoral Application of BPM

7.5.1. Financial Entities
7.5.2. Telecommunications
7.5.3. Health
7.5.4. Insurance
7.5.5. Public Administration
7.5.6. Manufacturing Industry

7.6. Process Reference Models

7.6.1. APQC Model
7.6.2. SCOR Model

7.7. Process Center of Excellence (COE)

7.7.1. COE Functions and Benefits
7.7.2. Steps to Establish a COE and Governance Model

7.8. Steps to BPM Success

7.8.1. Discover and Simplify
7.8.2. Capture and Document
7.8.3. Publish and Animate
7.8.4. Design and Improve
7.8.5. Simulate and Optimize
7.8.6. Generate and Execute
7.8.7. Monitor and Manage

7.9. Challenges of Business Process Management

7.9.1. Risks Depending on the Stage of the Process
7.9.2. Strategies to Overcome Risk
7.9.3. Implementation Errors

7.10. Considerations when Starting a BPM Project

7.10.1. Select the Correct Starting Point
7.10.2. Engaging with Users
7.10.3. Measuring from the Start

Module 8. Process Modeling and Analysis

8.1. Process Modeling

8.1.1. Purposes of Process Modeling
8.1.2. Benefits of Using a Standardized Notational Model
8.1.3. Considerations for Selecting a Notation Model

8.2. Business Process Modelling Notation (BPMN)

8.2.1. BPMN Components
8.2.2. Types of BPMN Charts
8.2.3. Advantages of a BPMN
8.2.4. Disadvantages of BPMN

8.3. Other Types of Process Modeling

8.3.1. Swim Lanes
8.3.2. Flow Charting
8.3.3. Event Process Chain (EPC)
8.3.4. Unified Modeling Language (UML)
8.3.5. Integrated Definition Language (IDEF)
8.3.6. Value Stream Mapping

8.4. Process Modeling Approaches

8.4.1. Value Chain
8.4.2. Supplier Input Process Output Customer (SIPOC)
8.4.3. System Dynamics

8.5. Process Modeling Levels

8.5.1. Corporate Perspective
8.5.2. Business Perspective
8.5.3. Operational Perspective

8.6. Data Collection

8.6.1. Direct Observation
8.6.2. Interviews
8.6.3. Surveys
8.6.4. Structured Workshops
8.6.5. Web Conferences

8.7. Modeling Software (BPMS)

8.7.1. AuraPortal
8.7.2. Bizagi Modeler
8.7.3. Trisotech
8.7.4. iGrafx
8.7.5. IBM Blueworks Live
8.7.6. OnBase by Hyland
8.7.7. Oracle BPM Suite
8.7.8. Signavio

8.8. Process Analysis

8.8.1. Implementation Phase
8.8.2. Roles in the Analysis
8.8.3. Factors for Process Analysis
8.8.4. Economic Analysis
8.8.5. Cause and Effect Tree
8.8.6. Risk Analysis
8.8.7. Resource Capacity Analysis
8.8.8. Human Talent Analysis

8.9. Considerations for Process Analysis

8.9.1. Leadership at the Managerial Level
8.9.2. Process Management Maturity
8.9.3. Avoid Troubleshooting during Analysis
8.9.4. Efficient Analysis
8.9.5. Potential Resistance
8.9.6. Omission of Culpability in Non-conformities
8.9.7. Understanding Organizational Culture
8.9.8. Customer Focus
8.9.9. Resources Availability

8.10. Simulation of Business Processes

8.10.1. Technical and Policy Considerations for Simulation
8.10.2. Business Process Simulation Step by Step
8.10.3. Simulation Tools

Module 9. Process Control and Optimization

9.1. Process Design

9.1.1. Fundamental Aspects of Process Design
9.1.2. Transition from ”As is” to ”To be”
9.1.3. Economic Analysis of the ”To be” Process

9.2. Towards Process Performance Control

9.2.1. Taking into Account the Maturity Level of the Process
9.2.2. Performance Interpretations
9.2.3. Measurable Aspects
9.2.4. Performance Measurement Design

9.3. Process Performance Measurement and Control

9.3.1. Importance of Process Measurement
9.3.2. Process Management Indicators
9.3.3. Steps to Create Management Indicators

9.4. Methods to Measure and Control Performance

9.4.1. Value Stream Map (VSM)
9.4.2. Activity-based Costing Systems
9.4.3. Statistical Control

9.5. Statistical Process Control

9.5.1. Statistical Parameters
9.5.2. Variability Analysis
9.5.3. Control Charts
9.5.4. Sampling Plans

9.6. Process Mining

9.6.1. State of the Art of Process Mining
9.6.2. Process Mining Methodology
9.6.3. Factors to Consider for Implementation

9.7. Process Intelligence

9.7.1. Process Intelligence
9.7.2. BAM (Business Activity Monitoring) Tools
9.7.3. (Dashboards

9.8. Change Management

9.8.1. Resistance to Change
9.8.2. Uncertainty Management of Human Talent
9.8.3. Change Management Process

9.9. Organizational Transformation

9.9.1. Beyond Improvement
9.9.2. Transforming the Organization
9.9.3. Continuous Optimization

9.10. A New Business Process Management

9.10.1. Aspects of a Process-Oriented Organization
9.10.2. Organizational Maturity Assessment
9.10.3. Implementation of the Governance Model
9.10.4. BPM Roadmap Design

Module 10. Legal Aspects of Digital Transformation

10.1. Law in the Digital Transformation

10.1.1. Relationship Between Law and Technology
10.1.2. Retos del derecho en la era digital
10.1.3. Forms of Association
10.1.4. Big Data
10.1.5. Legal Challenges of Artificial Intelligence
10.1.6. Tax Aspects

10.2. Corporate Recruitment

10.2.1. Conceptualization of Corporate Recruitment
10.2.2. Technology Transfer Contracts
10.2.3. Smart Contracts
10.2.4. Cloud Computing
10.2.5. The Digital Labor Contract
10.2.6. Remote Work

10.3. Intellectual Property

10.3.1. Copyright and Related Rights
10.3.2. Multimedia Content and Protection Measures in the Digital Environment
10.3.3. International Copyright System
10.3.4. Distinctive Signs (trademarks, names, trade names, trade ensigns and appellations of origin)
10.3.5. Patents (inventions, utility models and industrial designs)
10.3.6. Domain Names

10.4. Legal Information Technology

10.4.1. Blockchain.
10.4.2. Digital Signatures and Electronic Signatures
10.4.3. Computer Forensics

10.5. Competition/Antitrust

10.5.1. Market Analysis: Microeconomics
10.5.2. Competition Law in the Digital Age
10.5.3. Defense and Compliance Strategies

10.6. Free Trade Agreements

10.6.1. Fundamental Elements of Free Trade Agreements
10.6.2. Competitive Advantages of Free Trade Agreement Management
10.6.3. Main Free Trade Agreements in the Digital Area

10.7. Valuation of Intangible Assets

10.7.1. Classification of Intangible Assets
10.7.2. International Asset Valuation Standards
10.7.3. Current Trends in the Intangible Economy

10.8. Protection of Personal Data

10.8.1. Applicable Concepts
10.8.2. Databases
10.8.3. Big Data
10.8.4. Data Protection in the European Union and in the United States

10.9. Protection of Consumer Rights

10.9.1. Consumer Rights
10.9.2. International Regulation of Electronic Commerce
10.9.3. Consumer Arbitration
10.9.4. Trends

10.10. Legal TECH

10.10.1. Legal Tech for Documents
10.10.2. Legal Tech for Contracts
10.10.3. Legal Tech for Finance
10.10.4. Legal Tech for Design
10.10.5. Legal Tech for Evidence

Download all the contents of the Hybrid Master's Degree MBA in Digital Transformation (CDO, Chief Digital Officer) and acquire a reference guide that you can count on even after completing the degree”