A decisive specialization experience to boost your professional development”

This intensive specialization is aimed at those people interested in achieving a higher level of knowledge on Advanced IT Techniques and Technologies for Business Management. Its teaching program is unique for its careful selection of technologies, including the most recently incorporated and in demand in the business world. 

Throughout this program, students will specialize in web analytics, which will allow them to analyze, in detail, the results of marketing actions. In this way, thanks to web analytics, it will facilitate the search for trends to improve decision making in digital business. On the other hand, professionals will also delve into project management. A discipline whose objective is to organize and manage resources in such a way that all the work required in the project can be completed within the defined scope, time and cost. Students will also delve into Corporate Communication, Leadership and Team Management. This will raise the level of attention to information, which will change the course of projects in terms of the quality of interpersonal relationships on professional and personal levels. 

The main objective is to enable students to apply the knowledge acquired in this course to the real world, in a work environment that reproduces the conditions that may be encountered in the future, in a rigorous and realistic manner. 

As it is a 100% online program, students will not have to give up personal or professional obligations. Upon completion of the program, students will have updated their knowledge and will be in possession of an incredibly prestigious qualification that will allow them to advance both personally and professionally.

A high-quality Postgraduate diploma that will allow students to advance quickly and steadily in knowledge acquisition, with the scientific rigor of a global quality teaching"

This Postgraduate diploma in Advanced Information Technology and Techniques in Business Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Advanced Information Technology and Techniques for Business Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

With the best developed distance learning systems, this Postgraduate diploma will allow you to learn, in a contextual way, the practical skills that you need”

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

A comprehensive program for IT professionals, which will allow them to compete among the best in the sector"

An intensive professional growth program that will allow you to intervene in a sector with a growing demand for professionals"

The syllabus has been designed based on educational efficiency, carefully selecting the contents to offer a comprehensive course, which includes all the fields of study that are essential to achieve real knowledge of the subject. Including the latest updates and aspects of the field. Therefore, the syllabus consists of modules that offer a broad perspective of Advanced Information Technology and Techniques in Business Management.

From first module, students will see their knowledge expanding, which will enable them to develop professionally, knowing that they can count on the support of a team of experts.

Succeed with the best and acquire the knowledge and skills you need to embark in the field of Advanced Information Technology and Techniques in Business Management" 

Module 1. Web Analytics

1.1. Web Analytics

1.1.1. Introduction
1.1.2. Evolution of Web Analytics
1.1.3. Process of Analysis

1.2. Google Analytics

1.2.1. Google Analytics
1.2.2. Use
1.2.3. Objectives

1.3. Hits. Interactions with the Website

1.3.1. Basic Metrics
1.3.2. KPI (Key Performance Indicators)
1.3.3. Adequate Conversion Rates

1.4. Frequent Dimensions

1.4.1. Source
1.4.2. Medium
1.4.3. Keyword
1.4.4. Campaign
1.4.5. Personalized Labelling

1.5. Google Analytics Configuration

1.5.1. Installation: Creating an Account
1.5.2. Versions of the Tool: UA/GA4
1.5.3. Tracking Label
1.5.4. Conversion Objectives

1.6. Google Analytics Organization

1.6.1. Account
1.6.2. Property
1.6.3. View

1.7. Google Analytics Reports

1.7.1. In Real Time
1.7.2. Audience
1.7.3. Acquisition
1.7.4. Behaviour
1.7.5. Conversions
1.7.6. E-Commerce

1.8. Google Analytics Advanced Reports

1.8.1. Personalized Reports
1.8.2. Panels
1.8.3. APIs

1.9. Filters and Segments

1.9.1. Filter
1.9.2. Segment
1.9.3. Types of Segments: Predefined/Customized
1.9.4. Remarketing Lists

1.10. Digital Analytics Plan

1.10.1. Measurement
1.10.2. Implementation in the Technological Environment
1.10.3. Conclusions

Module 2. Project Management and Agile Methodologies

2.1. Project Management

2.1.1. The Project
2.1.2. Phases of a Project
2.1.3. Project Management

2.2. PMI Methodology for Project Management

2.2.1. PMI (Project Management Institute)
2.2.2. PMBOK
2.2.3. Difference between Project, Program and Project Portfolio
2.2.4. Evolution of Organizations Working with Projects
2.2.5. Process Assets in Organizations

2.3. PMI Methodology for Project Management: Process

2.3.1. Groups of Processes
2.3.2. Knowledge Areas
2.3.3. Process Matrix

2.4. Agile Methodologies for Project Management

2.4.1. VUCA Context (Volatility, Uncertainty, Complexity and Ambiguity)
2.4.2. Agile Values
2.4.3. Principles of the Agile Manifesto

2.5. Agile SCRUM Framework for Project Management

2.5.1. Scrum
2.5.2. The Pillars of the Scrum Methodology
2.5.3. The Values in Scrum

2.6. Agile SCRUM Framework for Project Management. Process

2.6.1. The Scrum Process
2.6.2. Typified Roles in a Scrum Process
2.6.3. The Ceremonies of Scrum

2.7. Agile SCRUM Framework for Project Management. Artefacts

2.7.1. Artefacts in the Scrum Process
2.7.2. The Scrum Team
2.7.3. Metrics for Evaluating the Performance of a Scrum Team

2.8. Agile KANBAN Framework for Project Management. Kanban Method

2.8.1. Kanban
2.8.2. Benefits of Kanban
2.8.3. Kanban Method Components

2.9. Agile KANBAN Framework for Project Management. Kanban Method Practices

2.9.1. The Values of Kanban
2.9.2. Principles of the Kanban Method
2.9.3. General Practices of the Kanban Method
2.9.4. Metrics for Kanban Performance Evaluation

2.10. Comparison: PMI, SCRUM and KANBAN

2.10.1. PMI- SCRUM
2.10.2. PMI- KANBAN
2.10.3. SCRUM – KANBAN

Module 3. Communication, Leadership and Team Management

3.1. Corporate Organizational Development

3.1.1. Corporate Climate, Culture and Organizational Development
3.1.2. Human Capital Management

3.2. Management Models: Decision-Making

3.2.1. Paradigm Shift in Management Models
3.2.2. Management Process of a Technology Company
3.2.3. Decision-Making: Planning Instruments

3.3. Leadership: Delegation and Empowerment

3.3.1. Leadership
3.3.2. Delegation and Empowerment
3.3.3. Performance Evaluation

3.4. Leadership: Knowledge and Talent Management

3.4.1. Corporate Talent Management
3.4.2. Corporate Engagement Management
3.4.3. Improving Corporate Communication

3.5. Coaching Applied to Business

3.5.1. Executive Coaching
3.5.2. Team Coaching

3.6. Mentoring Applied to Business

3.6.1. Mentor Profile
3.6.2. The 4 Processes of a Mentoring Program
3.6.3. Tools and Techniques in a Mentoring Process
3.6.4. Benefits of Mentoring in the Business Environment

3.7. Team Management I: Interpersonal Relations

3.7.1. Interpersonal Relationships

3.7.1.1. Relational Styles: Approach
3.7.1.2. Effective Meetings and Agreements in Difficult Situations

3.8. Team Management II: Conflicts

3.8.1. Conflicts
3.8.2. Preventing, Addressing and Resolving Conflict

3.8.2.1. Conflict Prevention Strategies
3.8.2.2. Conflict Management: Basic Principles
3.8.2.3. Conflict Resolution Strategies

3.8.3. Stress and Work Motivation

3.9. Team Management III: Negotiation

3.9.1. Negotiation at the Managerial Level in Technology Companies
3.9.2. Styles of Negotiation
3.9.3. Negotiation Phases

3.9.3.1. Barriers to Overcome in Negotiations

3.10. Team Management IV: Negotiation Techniques

3.10.1. Negotiation Techniques and Strategies

3.10.1.1. Strategies and Main Types of Negotiation
3.10.1.2. Negotiation Tactics and Practical Issues

3.10.2. The Figure of the Negotiator

All the subjects and areas of knowledge have been compiled in a complete and up-to-date syllabus, in order to bring the student to the highest theoretical and practical level"