Introduction to the Program

Take the step with TECH and become an exceptional Copywriter in just 12 months. Enroll now”

Advertising and persuasive Copywriting, despite seeming to be a recent discipline, has existed for more than a century. An example of this is the first copywriter in history, John Emory Powers, who developed in this field in the 1870s. Since then, the advertising medium and formats have evolved in almost unthinkable ways, having a potential audience of millions of people around the world.

This has generated a boom in the number of professionals dedicated entirely to the writing and creation of advertising copy, but also with skills in the creation of websites, email marketing and even direct customer service. Given the transversal capacity that the modern copywriter must have, TECH has launched this Master's Degree in Copywriting, focused on the most current content to advance decisively in this field.

The student will delve into persuasive Copywriting, going from the most prolific Copywriting techniques to specific areas such as the use of emotional language, storybrand, creation of product sheets, video scripts or metrics analysis. In addition, you will perfect the use of innovative tools such as ChatGPT, while analyzing success stories of leading companies such as Amazon, Apple, Zara or British Airways.

All of this is reinforced with a distinguished library of multimedia content, available 24 hours a day on the Virtual Campus. The entire degree is developed in a 100% online format, convenient and flexible, without requiring the student to travel or be present in person. In this way, students can distribute the course load according to their own interests, being able to combine it with the most demanding personal or professional responsibilities.

Boost your Copywriting productivity by incorporating advanced tools like ChatGPT into your workflow”

This Master's Degree in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

  • Case studies presented by experts in digital marketing and Copywriting Communications
  • The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies 
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

Do you know how to make your copy inclusive and diversity compliant? Specialize in UX Writer with this academic option"

The program includes in its teaching staff, professionals from the sector who pour into this program the experience of their work, in addition to recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year This will be done with the help of an innovative system of interactive videos made by renowned experts.

With no fixed class schedules or attendance, this Master's Degree is perfectly compatible with your daily activities"

You will be an expert in Copywriting for Content Marketing and Social Media thanks to this 100% online program"

Master's Degree in Copywriting

The ability to persuade through the written word has become a fundamental element today, where competition and advertising saturation are increasingly evident. For this reason, at TECH Technological University we have developed our Master's Degree program in Copywriting, with the objective of training professionals specialized in commercial writing and online persuasion. In this postgraduate course, students will learn to identify the target audience of a brand, as well as to know in depth the mechanisms of persuasion and writing techniques that will allow them to capture their attention and generate an emotional connection with them. In addition, the Master's Degree in Copywriting includes complete training in digital marketing strategies and SEO, so that students can create content that is able to position itself in the first results of search engines.

The Master's Degree in Copywriting at TECH is designed for those seeking comprehensive training in copywriting, with a solid theoretical foundation and practical training that allows them to apply the knowledge acquired in real cases. Throughout the postgraduate course, students will develop communication and creativity skills that will enable them to conceive innovative ideas and effective advertising campaigns for different types of products or services. In short, TECH's Master's Degree in Copywriting is the best option for those who wish to train as specialists in persuasion and commercial copywriting, in a cutting-edge academic environment that will allow them to be at the forefront of the latest trends in digital marketing and advertising.