Introduction to the Program

Thanks to this 100% online Master's Degree, you will optimize digital environments to enhance user interaction and participation” 

Business management is at a turning point due to the rapid evolution of virtual environments, where the Metaverse is revolutionizing organizational and communicative dynamics.  This phenomenon is transforming the way businesses operate, creating new opportunities and challenges that require innovative skills to lead in an increasingly digitalized market. As a result, the demand for specialists capable of implementing effective strategies in these environments is growing.  For this reason, professionals must update their skills to face the challenges of the digital economy.  

With this in mind, TECH launches an innovative Master's Degree in Metaverse Management. The curriculum will provide advanced knowledge on the operation of virtual environments, decentralization, and disruptive technologies that are shaping the future of business.  The syllabus covers essential topics such as the impact of blockchain, the opportunities of decentralized finance, and the development of marketing strategies in virtual environments. As such, graduates will be prepared to lead innovative initiatives, manage projects in digital ecosystems, and maximize the opportunities the Metaverse offers in key sectors. 

Moreover, this university degree is taught 100% online, with flexible access to content 24/7, adapting to the professional and personal needs of the student. In this regard, all students need is an electronic device with internet access to access the Virtual Campus. 

Additionally, a renowned International Guest Director will deliver 10 comprehensive Masterclasses. 

You will design cutting-edge commercial strategies that leverage the opportunities of virtual worlds” 

This Master's Degree in Metaverse Management contains the most complete and up-to-date university program on the market. Its most notable features are: 

  • The development of practical cases presented by experts in Metaverse Management. 
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
  • Practical exercises where the self-assessment process can be carried out to improve learning 
  • Special emphasis on innovative methodologies in Metaverse Management 
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
  • Content that is accessible from any fixed or portable device with an internet connection 

Thanks to the Relearning methodology you will be able to study all the contents of this program from the comfort of your home and without the need to move to a learning center” 

The teaching staff includes professionals from the Metaverse Management field, who bring their work experience to this program, along with recognized specialists from leading organizations and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will apply the most innovative brand positioning, advertising, and sales strategies in the Metaverse"

You will efficiently manage cryptocurrencies, non-fungible tokens, and other virtual assets on decentralized platforms"

Syllabus

The educational materials for this university program have been designed by experts in digital environments and business management. The curriculum delves into the value of non-fungible tokens and their impact on the tokenization of physical and virtual assets, exploring relevant use cases in the Metaverse. Furthermore, the dynamics of the digital economy and the opportunities this environment offers are analyzed. This will enable graduates to develop innovative strategies that drive business growth in virtual ecosystems. 

You will be able to interpret user behavior metrics on virtual platforms to optimize business strategies” 

Module 1. Web 3.0. Metaverse Database

1.1. Internet From ARPAnet to WWW

1.1.1. ARPAnet. Military Origin of the Internet
1.1.2. Current Protocols and Search Engines
1.1.3. Digital Revolution. Social Networks and E-Commerce

1.2. From Web 2.0 to Web 3.0

1.2.1. Interaction and Social Nature of the Internet
1.2.2. Decentralization and Omnipresence Paradigm
1.2.3. Semantic Web and Artificial Intelligence

1.3. Web 3.0. Best Practices

1.3.1. Security and Privacy
1.3.2. Transparency and Decentralization
1.3.3. Speed and Accessibility

1.4. Web 3.0. Applications of SOFCs

1.4.1. Siri and Other New Virtual Assistant Models
1.4.2. Wolfram Aplpha or the Web 3.0 Alternative to Google
1.4.3. Second Life. Advanced 3D Environments

1.5. Technology Companies’ Role in Web 3.0

1.5.1. From Facebook to Meta
1.5.2. Hyperfinancing and CEO-Less Companies
1.5.3. “Metaverse Standards Forum” and Web 5.0

1.6. Web 3.0 Regulations and Compliance

1.6.1. Web 3.0 End-Users
1.6.2. User and Organization Business Models
1.6.3. Regulations and Compliance

1.7. Web 3.0 in Business. Impact

1.7.1. Impact of Web 3.0 on Business
1.7.2. Social Relationship Between Brands and Users. New Environment
1.7.3. E-commerce, Next level

1.8. Change to Web 3.0. New Social Relationship Environment between Brands and Users

1.8.1. Fraud and Associated Risks
1.8.2. New Social Relationship Environment between Brands and Users
1.8.3. Environmental Impact

1.9. Digital Nomads. Web 3.0 Architects

1.9.1. New Users, New Needs
1.9.2. Digital Nomads as Web 3.0 Architects
1.9.3. Web 3.0 Contributions

1.10. No Web 3.0, No Metaverse

1.10.1. Web 3.0 and Metaverse
1.10.2. Virtual Environment: Exponential Technologies
1.10.3. Web 3.0, Connection with the Physical World: Success

Module 2. The Metaverse

2.1. Economy in the Metaverse: Cryptocurrencies and Non-Fungible Tokens (NFTs)

2.1.1. Cryptocurrencies and NFTs. Metaverse Economy Basics
2.1.2. Digital Economy
2.1.3. Interoperability for a Sustainable Economy

2.2. Metaverse & Web 3.0 in the Cryptocurrency Space

2.2.1. Metaverse & Web 3.0
2.2.2. Decentralized Technology
2.2.3. Blockchain, Web 3.0 Basis and Metaverse

2.3. Metaverse Advanced Technologies

2.3.1. Augmented Reality and Virtual Reality
2.3.2. Artificial Intelligence
2.3.3. IoT

2.4. Corporate Governance: Metaverse International Legislation

2.4.1. FED
2.4.2. Metaverse Legislation
2.4.3. Mining

2.5. Digital Identity for Individuals, Assets and Businesses

2.5.1. Online Reputation
2.5.2. Protection
2.5.3. Digital Identity Impact in the Real World

2.6. New Sales Channels

2.6.1. Business to Avatar
2.6.2. Improve User Experience
2.6.3. Single Environment Products, Services and Content

2.7. Experiences based on Ideals, Beliefs and Likes

2.7.1. Artificial Intelligence as a Driving Force
2.7.2. Personalized Experiences
2.7.3. Power of Mass Manipulation

2.8. VR, AR, AI and IoT

2.8.1. Advanced Technologies Metaverse Success
2.8.2. Immersive Experience
2.8.3. Technological Analysis. Uses

2.9. Key Aspects of the Metaverse: Presence, Interoperability and Standardization

2.9.1. Interoperability. First Commandment
2.9.2. Metaverse Standardization for Proper Functioning
2.9.3. The Metaverses of the Metaverse

2.10. Metaverse Real Estate

2.10.1. Leverage Methods in the Metaverse
2.10.2. Borderless Trading in Virtual Spaces
2.10.3. Reduced Physical Space Operation

Module 3. Blockchain: The Key to Building a Decentralized Metaverse

3.1. Bitcoin

3.1.1. Satoshi Nakamoto
3.1.2. Bitcoin’s Impact on the Economic, Political and Social Context
3.1.3. Bitcoin Ecosystem. Use Cases

3.2. Public or Private Blockchains. New Governance Model

3.2.1. Public or Private Blockchains
3.2.2. Blockchains. Governance Model
3.2.3. Blockchain. Case Studies

3.3. Blockchain. The Value of Data

3.3.1. Data Value in a New Digital Paradigm
3.3.2. Blockchain’s Data and Value Contribution
3.3.3. Advanced Technologies for Working with Governed Data

3.4. Metaverse Decentralization and Automation

3.4.1. Decentralization and Automation
3.4.2. Technological Response to User Needs
3.4.3. Businesses of the Future

3.5. Metaverse Governance Model through DAOs

3.5.1. DAOs Metaverse Value
3.5.2. DAOs User-Transparent Game Rules
3.5.3. DAOs that Add Value to the Metaverse

3.6. Digital Asset Ownership, Value and Tokenization

3.6.1. Non-Fungible Token (NFTs) Value
3.6.2. Physical or Virtual Asset Tokenization
3.6.3. Digital Assets in the Metaverse. Use Cases

3.7. Metaverse Economy

3.7.1. Storing and Exchanging Value with Cryptocurrencies
3.7.2. User and Organization Business Models
3.7.3. Metaverse Finance Empowered by the Blockchain

3.8. Digital Identity

3.8.1. Our Digital Identity Certification
3.8.2. Metaverse Avatars
3.8.3. Users and Organizations. Digital Identity

3.9. Smart Contracts, dApps and the Cryptoverse

3.9.1. Real World vs. Virtual World. Activity Reinvention
3.9.2. Decentralized Applications
3.9.3. Applied Blockchain. New Universe of Possibilities

3.10. The Metaverse. New Internet

3.10.1. Reinventing the Internet through the Metaverse
3.10.2. New Economic and Social Environment
3.10.3. Physical and Virtual World Connection

Module 4. Decentralized Finance (DeFi) and Investment in the Metaverse

4.1. Decentralized Finance (DeFi) and Investment in the Metaverse

4.1.1. Decentralized Finance
4.1.2. Decentralized Finance Environment
4.1.3. Decentralized Finance Application

4.2. Advanced Financial Concepts Applied to DeFi

4.2.1. Money Supply and Inflation
4.2.2. Volume and Margin Business
4.2.3. Warranty and Performance

4.3. DeFi Business Models Applied to the Metaverse

4.3.1. Lending and Yield Farming
4.3.2. Payment Systems
4.3.3. Banking and Insurance Services

4.4. DeFi Platforms Applied to the Metaverse

4.4.1. DEXes
4.4.2. Wallets
4.4.3. Analytical Tools

4.5. Cash Flow in DeFi Projects Focused on the Metaverse

4.5.1. Cash Flow in DeFi Projects
4.5.2. Sources of Cash Flow
4.5.3. Volume vs. Margin

4.6. Token Economics. Metaverse Utility

4.6.1. Token Economics
4.6.2. Token Utility
4.6.3. Token Sustainability

4.7. DeFi Governance Focused on the Metaverse

4.7.1. DeFi Governance
4.7.2. Governance Models
4.7.3. DAO

4.8. DeFi’s Meaning in the Metaverse

4.8.1. Synergies Between DeFi and the Metaverse
4.8.2. Value of DeFi in the Metaverse
4.8.3. Metaverse Growth through DeFi

4.9. DeFi in the Metaverse, Case Studies

4.9.1. DeFi in the Metaverse. Use Cases
4.9.2. Web3 Native Business Models
4.9.3. Hybrid Business Models

4.10. Future DeFi in the Metaverse

4.10.1. Relevant Agents
4.10.2. Development Lines
4.10.3. Mass Adoption

Module 5. Advanced Technologies for Metaverse Development

5.1. State of the Art in Metaverse Development

5.1.1. Technical Aspects for Web 2
5.1.2. Technologies Supporting the Metaverse
5.1.3. Technical Aspects for Web 3

5.2. Development Environment, Programming Languages, and Web 2 Frameworks

5.2.1. Web 2 Development Environments
5.2.2. Web 2 Programming Languages
5.2.3. Web 2 Frameworks

5.3. Development Environment, Programming Languages, and Web 3 Frameworks

5.3.1. Web 2 Development Environments
5.3.2. Web 2 Programming Languages
5.3.3. Web 2 Frameworks

5.4. Oracles and Multichain

5.4.1. Onchain vs. Offchain
5.4.2. Interoperability
5.4.3. Multichain

5.5. Graphics Engines and 3D Design Softwares

5.5.1. CPU vs GPU
5.5.2. Graphics Engines
5.5.3. 3D Design Software

5.6. Devices and Platforms

5.6.1. Hardware Applied to Video Games
5.6.2. Platforms
5.6.3. Current Competitive Landscape

5.7. Big Data and Artificial Intelligence in the Metaverse

5.7.1. Data Science. Transforming Data into Information
5.7.2. Big Data. Strategy for Data Life Cycle in the Metaverse
5.7.3. Artificial Intelligence. Personalization of User Experiences

5.8. Augmented Reality, Virtual Reality and Mixed Reality in the Metaverse

5.8.1. Alternative Realities
5.8.2. Augmented Reality vs. Virtual Reality
5.8.3. Mixed Reality

5.9. Internet of Things and 3D Reconstruction

5.9.1. 5G and Telecommunication Networks
5.9.2. Internet of Things
5.9.3. 3D Reconstruction

5.10. The Future of Technology The 2050 Metaverse

5.10.1. Technological Barriers
5.10.2. Development Pathways
5.10.3. The 2050 Metaverse

Module 6. Gaming Industry and E-Sports as a Gateway to the Metaverse

6.1. The Metaverse through Video Games

6.1.1. Interactive Experiences
6.1.2. Market Growth and Settlement
6.1.3. Industry Maturity

6.2. Breeding Ground for Today’s Metaverses

6.2.1. MMOs
6.2.2. Second Life
6.2.3. PlayStation Home

6.3. Multi-Platform Metaverse. Massive Concept Revolution

6.3.1. Neal Stephenson and his “Snow Crash”
6.3.2. From Science Fiction to Reality
6.3.3. Mark Zuxkerberg Meta. Massive Concept Revolution

6.4. State of the Video Game Industry. Metaverse Platforms or Channels

6.4.1. Video Game Industry Figures
6.4.2. Metaverse Platforms or Channels
6.4.3. Economic Projections for the Coming Years
6.4.4. How to Make the Most of the Industry’s Great Shape

6.5. Business Models: F2P vs. Premium

6.5.1. Free to Play or F2P
6.5.2. Premium
6.5.3. Hybrid Models. Alternative Proposals

6.6. Play-to-Earn

6.6.1. CryptoKitties Success
6.6.2. Axie Infinity. Other Success Stories
6.6.3. Wear and Tear of Play-to-Earn and the Creation of Play & Snow Crash

6.7. GameFi: Player-Investor Paradigm

6.7.1. GameFi
6.7.2. Video Games as a Job
6.7.3. Break with the Classic Entertainment Model

6.8. The Metaverse in the Classic Industry Ecosystem

6.8.1. Fans’ Prejudices and Generalized Bad Image
6.8.2. Technological and Implementation Difficulties
6.8.3. Lack of Maturity

6.9. Metaverse: Interactivity vs. Playable Experience

6.9.1. Interactivity vs Playable Experience
6.9.2. Types of Experience in Today’s Metaverse
6.9.3. Perfect Balance Between the Two

6.10. E-Sports Metaverse

6.10.1. Difficulties for Teams to Grow
6.10.2. Metaverse: Immersive Experiences, Communities and Exclusive Clubs
6.10.3. User Monetization by Blockchain Technology

Module 7. Business Models. Use Cases in the Metaverse

7.1. The Metaverse, a Business Model

7.1.1. The Metaverse as a Business Model
7.1.2. Risk
7.1.3. Habit Changes

7.2. Metaverse Marketing and Advertising Tools

7.2.1. AR&AI. Marketing Revolution
7.2.2. VR Marketing
7.2.3. Videomarketing
7.2.4. Live Streams

7.3. Company’s Virtual Spaces

7.3.1. Connecting the Real and Virtual World
7.3.2. Metaverse and Business. Company’s Virtual Spaces
7.3.3. Brand Impact and Reputation

7.4. Metaverse: Education and Disruptive Learning. Industry Application

7.4.1. E-Learning
7.4.2. Training Interoperability
7.4.3. Web 3 and the Metaverse. Labor Market Revolution

7.5. The Tourism and Cultural Sector Revolution

7.5.1. VR& AR. New Travel Concept
7.5.2. Real and Virtual World Impact
7.5.3. Geographical Barrier Elimination

7.6. Product and Service Marketing through Real to Virtual World Connection and Vice Versa.

7.6.1. New Sales Channels Creation
7.6.2. Improve Purchasing Process User Experience
7.6.3. Content Consumption

7.7. Metaverse Events through Virtual Environments

7.7.1. Content Network
7.7.2. New ways of Communication in Interaction
7.7.3. Unlimited Range

7.8. Metaverse Data Management and Security

7.8.1. Management and Security Data Protection
7.8.2. Data Interoperability
7.8.3. Traceability

7.9. Visual SEO. Online Positioning

7.9.1. AI, the Basis of the New Positioning
7.9.2. Added Value to the Audience
7.9.3. Unique and Customized Content

7.10. DAO in the Metaverse

7.10.1. Backup on the Blockchain
7.10.2. Governance and Decision-making Power
7.10.3. Community Loyalty

Module 8. Metaverse Ecosystem and Key Players

8.1. Open Innovation Ecosystems in the Metaverse Industry

8.1.1. Collaboration in Open Ecosystem Development
8.1.2. Open Innovation Ecosystems in the Metaverse Industry
8.1.3. Impact  of the Ecosystem on Metaverse Growth

8.2. Open Source Projects. Technological Development Catalysts

8.2.1. Opensource as an Innovation Accelerator
8.2.2. Opensource Project Integration. Complete Overview
8.2.3. Open Standards and Technologies as Accelerators

8.3. Web 3.0 Communities

8.3.1. Community Creation and Development Process
8.3.2. Community Contribution to Technological Progress
8.3.3. Most Relevant Web 3.0 Communities

8.4. Social Networks and Online Relationships

8.4.1. Enabling Technologies for New Ways of Relating to Each Other
8.4.2. Physical and Digital Environments to Build Web 3 Communities
8.4.3. Evolution from Web 2 to Web 3 Social Networks

8.5. Users, Companies and Ecosystem. Advance of the Metaverse

8.5.1. Metaverses with Web 3.0 Vision
8.5.2. Corporations Investing in the Metaverse
8.5.3. Ecosystem that Offers a Complete Solution

8.6. Metaverse Content Creators

8.6.1. Digital Nomads
8.6.2. Organizations, Builders of New Customer Relationship Channels
8.6.3. Influencers, Streamers, or Gamers as Early Adopters

8.7. Metaverse Experience Providers

8.7.1. Reinvented Sales Channels
8.7.2. Immersive Experiences
8.7.3. Fair and Transparent Customization

8.8. Decentralization and Technological Infrastructure in the Metaverse

8.8.1. Distributed and Decentralized Technologies
8.8.2. Proof of Work vs. Proof of Stake
8.8.3. Key Technological Layers for the Evolution of the Metaverse

8.9. Human Interface, Electronic Devices that Enable the Metaverse Experience

8.9.1. The Experience Offered by Existing Technological Devices
8.9.2. Advanced Technologies in Metaverse
8.9.3. Extended Reality (XR) as Metaverse Immersion

8.10. Metaverse Incubators, Accelerators and Investment Vehicles

8.10.1. Metaverse Incubators and Accelerators for Business Development
8.10.2. Metaverse Financing and Investment
8.10.3. “Smart Capital” Attraction

Module 9. Metaverse Marketing

9.1. The Metaverse New Advertising Content Consumption Platform

9.1.1. The Big Bang. Advertising Origins
9.1.2. Serotonin: The Engine that Drives Avatars
9.1.3. Immediacy, A New Satisfaction Measure

9.2. Traffic Redirection to Metaverses: Transition from Funnel to Conversion Atmospheres

9.2.1. Advertising as a Molecule Enveloping Digital Ecosystems
9.2.2. Metaverse Inhabitants
9.2.3. Metaverse Endosphere

9.3. Metaverse Conversions: Monetizing Atmospheres

9.3.1. Profitability
9.3.2. Awareness, Conversion, Retargeting, and Loyalty
9.3.3. Shopping: The Fuel of the Metaverse

9.4. Traditional Advertising Media Barriers vs. Metaverse

9.4.1. Traditional Advertising. Mediums
9.4.2. Metaverse: Loop of Three-Dimensional Supports
9.4.3. Transforming Advertising Traditions

9.5. The Metaverse Funnel:  Three-Dimensional Funnel

9.5.1. Contacts
9.5.2. Prospectus
9.5.3. Customers

9.6. KPIs in the Metaverse: Measuring the Effect of Your Advertising in an Immersive Space

9.6.1. Attention
9.6.2. Interest
9.6.3. Decision
9.6.4. Action
9.6.5. Memory

9.7. Metaverse Advertising

9.7.1. Metaverse Digital Sense Development: Tricking the Mind
9.7.2. How to Engage Users Through Unseen 3D Experiences
9.7.3. New Three-Dimensional Supports

9.8. NFT’s: The New Loyalty Clubs

9.8.1. Buying Loyalty
9.8.2. Showcasing Exclusivity
9.8.3. The NFT as a Metaverse Identifier

9.9. Metaverse Customer Experience

9.9.1. Bringing the Product Closer to the Customer
9.9.2. Three-Dimensional Environment Limitations: The 6 Senses
9.9.3. Controlled Environment Generation

9.10. Metaverse Marketing Success Stories

9.10.1. Avatars
9.10.2. Economy
9.10.3. Gaming

Module 10. Current Overview of the Race to Build the Metaverse Future

10.1. Industry Players’ Vision of the Metaverse

10.1.1. Metaverse Implementation in Existing Structures
10.1.2. Companies Developing Metaverses
10.1.3. Established Companies in the Metaverse

10.2. Metaverse Digital Identity and Social and Ethical Implications

10.2.1. Metaverse Digital Identity
10.2.2. Social Implications
10.2.3. Ethical Implications

10.3. Metaverse Beyond Gaming

10.3.1. Gaming as a Contact Point
10.3.2. Sectors that Are Here to Stay
10.3.3. Reinventing Some Businesses

10.4. Metaverse Work and Professional Environment

10.4.1. Metaverse Job Opportunity Identification
10.4.2. New Professional Careers
10.4.3. Current Work Adaptation to the Metaverse

10.5. Metaverse Neuromarketing

10.5.1. Metaverse Consumer Behaviour
10.5.2. Experience Marketing
10.5.3. Metaverse Neuromarketing Strategies

10.6. Metaverse and Cybersecurity

10.6.1. Involved Threats
10.6.2. Metaverse Digital Security Changes Identification
10.6.3. Metaverse Real Cybersecurity

10.7. Emotional and Psychological Implications after the Metaverse Experience Best Practices

10.7.1. Adaptation to a New Experience
10.7.2. Side Effects of Metaverse Interaction
10.7.3. Metaverse Best Practices

10.8. Adapting Legality to the Metaverse

10.8.1. Legal Challenges Posed By Today’s Metaverse
10.8.2. Necessary Legal Changes
10.8.3. Contracts, Intellectual Property and Other Relationship Types

10.9. Short-, Medium- and Long-Term Roadmap of the Metaverse 

10.9.1. Short-Term Roadmap 
10.9.2. Medium-Term Roadmap 
10.9.3. Long-Term Roadmap 

10.10. Metaverse, Paradigm of the Future 

10.10.1. Unique Growth Opportunity 
10.10.2. Metaverse Specialization 
10.10.3. Monetization of the Virtual Future

Die von diesen Fachleuten ausgearbeiteten didaktischen Materialien dieses Studiengangs haben vollständig auf Ihre Berufserfahrung anwendbare Inhalte”

Executive Master’s Degree in Metaverse Management

TECH Global University presents its Master in Metaverse Management, a unique program for those who wish to dive into the fascinating virtual world and lead innovative projects in this new business landscape. With this program, you will acquire key knowledge and skills in managing projects and teams within the metaverse, as well as in making strategic decisions in virtual environments and creating high-quality digital products and services.

Acquire the skills necessary to lead in the virtual world

Do you know why TECH is considered one of the best universities in the world? Because we offer a catalog of more than ten thousand academic programs, with a presence in multiple countries, innovative methodologies, unique academic technology, and a highly qualified faculty. The Executive Master’s Degree in Metaverse Management from TECH Global University is a unique opportunity for those who seek to lead in the virtual world and make a difference in the business industry. Join the digital revolution and acquire the skills necessary to lead successfully in the metaverse!