A new era of the digital data revolution has arrived. Get ready to join this change with this TECH qualification” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate certificate in Internet Analytics and Metrics has been created with the best possible teaching team, who have put their own professional experience in this field of data analysis into all the teaching material. In this way, students are obtaining a quality education that will serve to catapult their careers and pleasantly increase their professional expectations. 

This program will be your key to access to better positions in your organization, being able to lead even your own data analysis teams”  

Syllabus

This Postgraduate certificate in Internet Analytics and Metrics is an excellent opportunity for all professionals who want to specialize in this field, as they will find a curriculum that meets their requirements. 

During the 150 hours that make up the program, the student will see real cases where the use of Internet analysis and metrics has led to business success, so that the teaching is contextualized and acquired in a much more natural way. 

Thanks to the unique set of skills that students possess upon graduation, they will have a stronger backing with which to reinforce possible candidacies for management positions in data analytics departments, making this an excellent professional opportunity to take advantage of this new market niche. 

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:  

Module 1. Internet Analytics and Metrics  

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Internet Analytics and Metrics completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Internet Analytics and Metrics

1.1. Information Systems for Decision-Making  

1.1.1. Intelligence Management
1.1.2. Data Warehouse
1.1.3. Balanced Scorecard (BSC)

1.2. Web Analysis 

1.2.1. The Fundamentals of Web Analytics
1.2.2. Classical Media vs. Digital Media
1.2.3. The Web Analyst's Basic Methodology

1.3. Google Analytics 

1.3.1. Configuring an Account
1.3.2. Javascript Tracking API
1.3.3. Customized Reports and Segments

1.4. Qualitative Analysis 

1.4.1. Research Techniques Applied in Web Analytics
1.4.2. Customer Journey
1.4.3. Purchase Funnel

1.5. Digital Metrics 

1.5.1. Basic Metrics
1.5.2. Ratios
1.5.3. Setting Objectives and KPIs

1.6. Strategy Analysis Areas 

1.6.1. Web Traffic Acquisition
1.6.2. Activation
1.6.3. Conversion
1.6.4. Loyalty

1.7. Data Science and Big Data 

1.7.1. Intelligence Management
1.7.2. Methodology and Analysis of Large Volumes of Data
1.7.3. Data Extraction, Processing, and Loading

1.8. Web Analytics Tools 

1.8.1. Technological Basis of WA Tool
1.8.2. Logs and Tags
1.8.3. Basic and Ad-hoc Labeling

1.9. Data Visualization 

1.9.1. Viewing and Interpreting Dashboard
1.9.2. Converting Data into a Value
1.9.3. Integrating Sources
1.9.4. Presenting Reports

1.10. Mobile Analytics 

1.10.1. Mobile Measurement and Analysis Methodologies 
1.10.2. Mobile Metrics: Main KPIs
1.10.3. Profitability Analysis
1.10.4. Mobile Analytics

A unique educational experience with which to add more points in your career advancement towards a future with better remuneration and greater prestige”