Postgraduate certificate Commercial Management of Video Game Companies

The effective commercial management of the products offered by a video game company is essential to ensure the achievement of its financial goals. Having a team capable of developing a strategy according to market demand and based on the characteristics of the product can significantly influence the results of the launch, so these companies usually look for professionals with a specialized profile in this area of the industry. Through this fully online program designed based on the characteristics of the industry, students can acquire the necessary knowledge to boost their careers in the Commercial Management of Gaming companies, in just six weeks and through the most updated and complete content.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

TECH is aware of the importance of good Commercial Management within any company. That is why in this degree the graduate will find the necessary information that will help them to become the best and most qualified professional. In addition, the Relearning methodology used in all the programs at this university, will favor their learning and will allow them to save effort and hours of study.

In the syllabus you will find case studies based on successful companies in the video game industry such as LucasArts or Ubisoft, which will serve as a guide for the development of your business strategy”

Syllabus

The design and elaboration of the syllabus of this Postgraduate certificate in Commercial Management in Video Game Companies has been carried out by the teaching team, who have managed to adapt the entire syllabus to the labor demand required by Gaming companies.

That is why the content of this program is the best and most updated in the market. It is focused exclusively on ensuring that students acquire the necessary skills and abilities that allow them to develop professionally and with total guarantee of success within the Commercial Management of the different areas of an entity dedicated to video games.

In addition, TECH presents this online program with the aim that graduates can organize their academic experience based on their personal and work availability. Additionally, in the Virtual Classroom you will find complementary material in the form of videos prepared by the teaching team, extensive readings, research articles, etc., with which you can delve into the different sections of the syllabus, thus obtaining a personalized and appropriate learning to your own demand.

This Postgraduate certificate in Commercial Management of Video Game Companies is developed over 6 weeks and in a single module:

Module 1. Commercial Management

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate certificate in Commercial Management in Video Game Companies completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Commercial Management

1.1. Commercial Organization Models

1.1.1. Commercial Departments
1.1.2. Commercial Department Tools
1.1.3. Sales Force

1.2. Commercial Objectives

1.2.1. Commercial planning
1.2.2. Forecasts and Budgets
1.2.3. Commercial Budgets

1.3. Commercial Forecast

1.3.1. Commercial Department Cost Effectiveness
1.3.2. Sales Projections
1.3.3. Controlling Commercial Activity

1.4. New Relationship Models

1.4.1. Commercialization in New Business Models
1.4.2. Personalization as a Main Driver of Customer Relations
1.4.3. Developing Customer Experiences

1.5. Consultative Selling

1.5.1. Sales Psychology
1.5.2. Persuasive Communication
1.5.3. Sales Methods Introduction and Evolution

1.6. Sales Methods

1.6.1. Retail or B2C Sales
1.6.2. B2B External Sales
1.6.3. Online Sales

1.7. Digital Social Selling

1.7.1. Social Selling
1.7.2. Social Attitude: Create a Network of Contacts
1.7.3. Process of Attracting a New Customers Using Social Media

1.8. Digital Sales Methodologies

1.8.1. Main Agile Methodologies in Digital Sales
1.8.2. Scrum Sales, Neat Selling, Snap Selling, Spin Selling, etc.
1.8.3. Inbound Sales B2B and Account Based Marketing

1.9. Marketing Support in the Commercial Department

1.9.1. Marketing Management
1.9.2. The Value of Digital Marketing (B2C/B2B)
1.9.3. Marketing Mix Management in Commercial Departments

1.10. Organization and Planning of the Salesperson’s Work

1.10.1. Sales Zones and Routes
1.10.2. Time Management and Management Meetings
1.10.3. Analysis and Decision Making

A program with which you will deepen your knowledge of marketing support in the commercial area and digital social selling, concepts that you will use in your day-to-day work as a business manager in this area”

Teaching Objectives

The objective of this Postgraduate certificate is to provide professionals with the best strategies, protocols and techniques within the Commercial Management, so that they are able to lead, with total guarantee, productive and successful initiatives. In addition, this program was also designed with the purpose of bringing them closer to the tools that will allow them to improve their skills and competencies within this industry, thus becoming the commercial director that every company would like to have.

You will achieve your most ambitious professional objectives thanks to this comprehensive program and the great exhaustiveness that has been put in its design and development”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Commercial Management of Video Game Companies will enable students to:

Learn how to develop marketing and sales strategies in detail
Develop high-commercial competencies in the main processes to increase sales and business development capabilities in video game companies
Know the organizational models and the tools of the sales department
Keep up to date with the new relational models and consultative selling

Postgraduate Certificate in Commercial Management of Video Game Companies

In an increasingly digitized world, the video game industry has become one of the most important and constantly growing. Companies dedicated to developing and distributing video games need highly trained professionals with specific skills to lead teams and direct the company's business strategy. At TECH Global University we have designed the Postgraduate Certificate Commercial Management of Video Game Companies, thinking of qualifying professionals who will be at the forefront in this highly competitive sector. In this program, taught in 100% online modality, students will acquire skills to analyze the video game market and design effective business strategies, as well as to lead teams and motivate employees to achieve the company's objectives.

Develop skills to manage video game companies

TECH's Postgraduate Certificate aims to educate professionals who are capable of leading work teams and directing the company's commercial strategy in a market as dynamic and competitive as that of video games. The program has a practical approach that allows students to apply the knowledge acquired in real projects and complex business situations. The program's professors are experts in the video game industry, sharing their experience and knowledge to train the leaders of the future in this sector. At TECH we not only work first-hand with the advances in telematics and multimedia, but we also have extensive experience witnessing the enormous possibilities offered by video game companies. Through flexible virtual classes and state-of-the-art interactive material, we will optimize the skills of professionals in various aspects that will be useful to expand their field of action.