There are many ways to be a leader and build a personal brand, but not all are equally effective in increasing performance. This Postgraduate Diploma helps the student to detect potential leaders, diagnose ascents, provide tools and be attentive to the effects that occur, as well as to build their personal brand. The purpose of this degree is to work on the athlete to detect the strong points of his personality when influencing others, the way he does it, what he generates in others and the responsibility that this implies. All this under a 100% online modality according to the pace of life of each student and with the innovative relearning method.